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How to buy Coca-Cola stock (KO)

Buy Coca-Cola stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

The Coca-Cola Company is a multinational beverage company based in Atlanta, Georgia. Founded in 1892 by pharmacist John Stith Pemberton, Coca-Cola is best known for its Coca-Cola carbonated beverage thats global popularity helped propel the beverage company to becoming one of the world's largest companies. Today’s Coca Cola has a beverage line that also includes popular brands such as Sprite, Minute Maid, Zico Coconut Water, Honest Tea, Dasani and Powerade.

How to buy shares in The Coca-Cola Company

  1. Choose a platform. If you're a beginner, our stock trading platform picks below can help you choose.
  2. Open your account. Provide your personal information and sign up.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: KO in this case.
  5. Research stocks. The platform should provide the latest information available.
  6. Buy your stocks. Place a market order or limit order with your preferred number of shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving license and a means of payment.

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Latest updates for The Coca-Cola Company

April 10, 2024: Coca-Cola had a positive trading day, outperforming competitors and showing strength across a fairly flat market. Also, Disney has teamed up with Coca-Cola (KO) for a joint global campaign involving the Marvel franchise.

April 3, 2024: Coca-Cola has been given a consensus recommendation of "Moderate Buy" by the six ratings firms covering the firm. Two equities research analysts have rated the stock with a hold recommendation and four have assigned a buy recommendation, according to MarketBeat.

April 2, 2024: Coca-Cola insiders sold $30 million of their shares in the last year, suggesting hesitancy amoung investors, according to Yahoo Finance.

Looking ahead - Coca-Cola stock Q1 2024

For the first quarter, Coca is expecting a 4% headwind from currency exchange rates on comparable revenue, with the headwind also slowing down the growth of its earnings per share. It guided for an 8% hit from currency changes during the quarter.

As for the full year, Coca Cola guided for organic revenue growth between 6% and 7% with a 4% to 5% rise in comparable earnings per share. Coca Cola warned that foreign exchange rates will impact both its top and bottom lines, according to Yahoo Finance.

Is it a good time to buy The Coca-Cola Company stock?

Only you can make the decision on the time to leap... but here's some supporting information and analysis.

Use our graph to track the performance of KO stocks over time.

Share price volatility

Over the last 12 months, The Coca-Cola Company's shares have ranged in value from as little as $50.737 up to $62.9818. A popular way to gauge a stock's volatility is its "beta".

KO.US volatility(beta: 0.59)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while The Coca-Cola Company's is 0.586. This would suggest that The Coca-Cola Company's shares are less volatile than average (for this exchange).

Historical closes compared with the last close of $58.51

1 week (2024-04-11)-0.91%
1 month (2024-03-18)-2.69%
3 months (2024-01-18)-2.74%
6 months (2023-10-18)8.25%
1 year (2023-04-18)-7.95%
2 years (2022-04-18)-9.20%
3 years (2021-04-16)9.00%
5 years (2019-04-18)23.23%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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Is The Coca-Cola Company under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the The Coca-Cola Company P/E ratio, PEG ratio and EBITDA

The Coca-Cola Company's current stock price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 24x. In other words, The Coca-Cola Company stocks trade at around 24x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 10, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, The Coca-Cola Company's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.

The Coca-Cola Company's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.4732. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into The Coca-Cola Company's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

However, it's sensible to consider The Coca-Cola Company's PEG ratio in relation to those of similar companies.

The Coca-Cola Company's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $14.4 billion.

The EBITDA is a measure of a The Coca-Cola Company's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

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