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How to buy Coca-Cola stock (KO)

Buy Coca-Cola stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

The Coca-Cola Company is a multinational beverage company based in Atlanta, Georgia. Founded in 1892 by pharmacist John Stith Pemberton, Coca-Cola is best known for its Coca-Cola carbonated beverage thats global popularity helped propel the beverage company to becoming one of the world's largest companies. Today’s Coca Cola has a beverage line that also includes popular brands such as Sprite, Minute Maid, Zico Coconut Water, Honest Tea, Dasani and Powerade.

How to buy shares in The Coca-Cola Company

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. KO in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving license and a means of payment.

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Latest updates for The Coca-Cola Company

May 20, 2024: Shares of Coca-Cola slid 0.73% to $62.57 Monday, on what proved to be an all-around mixed trading session for the stock market. This was the stock's second consecutive day of losses, according to Market Watch.

May 10, 2024: Shares of Coca-Cola inched 0.60% higher to $63.26 Friday, on what proved to be an all-around favorable trading session for the stock market. This was the stock's eighth consecutive day of gains, according to MarketWatch.

April 29, 2024: Coca-Cola on Tuesday reported quarterly earnings and revenue that beat analysts’ expectations as consumers drank more of its Fanta and Fairlife beverages, according to CNBC.

Looking ahead - Coca-Cola stock Q2 2024

Given the strong quarter, KO updated its FY24 guidance and now expects organic revenue growth of +8-9% and f/x-neutral EPS growth of +11-13%, which are quite strong relative to its peers.

Meanwhile, the analyst noted KO’s ability to generate faster dollar EPS growth this year is somewhat limited, which could weigh on the stock in the near term.

The analyst noted that North American volumes sequentially improved in the last two months of the first quarter as consumer elasticities remained resilient.

The analyst expects KO’s organic topline growth this year to be more balanced between volume and price/mix. However, the analyst noted the company’s organic sales guidance should be doable but could prove challenging given the difficult operating/macro environment, according to Business Insider.

Is it a good time to buy The Coca-Cola Company stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View The Coca-Cola Company's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of KO stock over time.

Share price volatility

Over the last 12 months, The Coca-Cola Company's shares have ranged in value from as little as $50.737 up to $63.76. A popular way to gauge a stock's volatility is its "beta".

KO.US volatility(beta: 0.58)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while The Coca-Cola Company's is 0.575. This would suggest that The Coca-Cola Company's shares are less volatile than average (for this exchange).

Historical closes compared with the last close of $62.1525

1 week (2024-05-16)-1.39%
1 month (2024-04-23)0.98%
3 months (2024-02-22)1.56%
6 months (2023-11-23)6.12%
1 year (2023-05-23)2.09%
2 years (2022-05-23)-2.92%
3 years (2021-05-23)13.42%
5 years (2019-05-23)25.28%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Is The Coca-Cola Company under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the The Coca-Cola Company P/E ratio, PEG ratio and EBITDA.

The Coca-Cola Company's current stock price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 25x. In other words, The Coca-Cola Company's stocks trade at around 25x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, The Coca-Cola Company's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.

The Coca-Cola Company's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.9336. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into The Coca-Cola Company's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

However, it's sensible to consider The Coca-Cola Company's PEG ratio in relation to those of similar companies.

The Coca-Cola Company's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $14.7 billion.

The EBITDA is a measure of The Coca-Cola Company's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

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