Finder Home Insurance Customer Satisfaction Awards 2022

See the full results of our independent survey of 1,448 home insurance customers to see which brands are giving a fantastic service.

We asked customers of some of the UK’s biggest home insurance companies about their experience and whether they’d recommend their insurer to a friend or family member.

You can see our winners below, plus a full table of the results. The winners are based on both overall satisfaction scores (that is, star ratings) and recommendation scores (the percentage of customers who said they’d recommend the brand to a friend). More on this below.

Our home insurance winners

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Winner, Best Home Insurance:

Tesco Bank

Tesco Bank has jumped to the top of the table this year. Lots of customers mentioned the affordable prices and good value for money, and several mentioned good or excellent service, including a fast response when claiming.

Read our review of Tesco Bank home insurance

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Highly Commended, Home Insurance:

Direct Line

Direct Line has 3 levels of home insurance, with the top tier giving unlimited cover for buildings and contents. Customers praised the quality of the cover, good value and “reliable” customer support, including when claiming – the acid test.

Read our review of Direct Line home insurance

Our 2022 home insurance customer satisfaction league table

We asked policyholders to rate their satisfaction with their insurance company, and whether they’d recommend it to a friend. We’ve shown both for each brand in the table below. Our independent survey of 1,448 insurance customers was carried out in December 2021.

Overall satisfactionCustomers who’d recommendIssuerReview
★★★★★85%Picture not describedaviva logoThe supermarket chain that also does banking and insurance was praised for its affordable cover, in our survey. Tesco Bank Customers found the brand easy to deal with, too.View deals
★★★★★82%Picture not describedaviva logoDirect Line has 3 levels of home insurance cover to choose from, including its Select Premier policy, which features unlimited contents and building cover. Customers in our survey praised “efficient” and “helpful” service.View deals
★★★★★80%Picture not describedaviva logoSaga is a specialist insurer catering to the over-50s market, offering 2 levels of home insurance cover, Select and Plus. Customers praised the brand for being reliable and fast. One cited her “no quibble payout”.View deals
★★★★★80%Picture not describedaviva logoWith 2 levels of cover – Home and Home Plus – and a flexible approach to contents insurance, LV= is a strong option for home insurance. LV= customers praised the brand’s good communication, including during claims. Premiums were “reasonable”, too.View deals
★★★★★76%Picture not describedaviva logoAviva is the largest insurer in the UK. It offers cover for buildings, contents or both, with a string of optional add-ons. Customers found the company trustworthy and service generally good.View deals
★★★★★79%Picture not describedaviva logoAXA has 3 levels of home insurance cover – HomeSmart, HomeSure and HomeSafe. The benefits offered differ with each level. Customers were generally positive, praising the fast service, but a few felt their premiums were expensive.View deals
★★★★★77%Picture not describedaviva logoAdmiral has 3 levels of home insurance, and buildings and contents can be separate or combined. The standard cover is fairly limited, but Gold and Platinum are very comprehensive. Customers praised “easy” and “reliable” service and good value when using the MultiCover option (home plus car insurance, which gets you a discount).View deals
★★★★★75%Picture not describedaviva logoChurchill’s home insurance has 2 levels – standard and Home Plus, which includes accidental damage in both buildings and contents. Customers generally found prices and service good, though a few felt renewal premiums were high.View deals
★★★★★73%Picture not describedaviva logoMore Than offers 2 levels of cover – Primary and Upgraded – for both buildings and contents. has several options when it comes to home insurance. Boiler cover is extra. Many customers mentioned good prices and value for money. View deals
★★★★★78%Picture not describedaviva logoEndsleigh was originally known for its specialist cover for students, having been founded by the National Union of Students in 1965. It offers buildings and contents cover to homeowners, renters and students alike, through its partners. Customers cited “fair” prices and good service.View deals
★★★★★75%Picture not describedaviva logoHomeProtect’s specialist home insurance is available to homeowners, holiday homeowners, landlords, tenants and students and policies are underwritten by AXA. Customers in our survey generally praised the value for money and good service, with just a few negative comments about both.View deals
★★★★★75%Age Co logoPopular high-street bank Halifax offers buildings and contents cover together or separately. And there are 3 cover levels. It also offers renters insurance with a good range of benefits. Customers find Halifax to be reliable and helpful, but a few were less happy about the cost of their renewal premium.View deals
★★★★★74%Picture not describedaviva logoPolicy Expert offers 2 levels of home insurance and says it aims to keep prices down by insuring low-risk people. Customers were generally happy with the price and service, including the claims process, but a few were less happy with the service.View deals
★★★★★69%Picture not describedaviva logoA relative newcomer to the home insurance market, Urban Jungle is a modern take on insurance aimed at a younger audience, and particularly renters. Urban Jungle’s customers liked the “reliable” service and the rolling contract for renters.View deals
★★★★★67%Picture not describedaviva logoSwinton offers 3 levels of home cover, from Essential to Premier, and you can get buildings and contents together or separately. You can also add optional extras to your policy. Customers were mostly positive, but a few cited issues with service. View deals
★★★★★67%Picture not describedaviva logoAge Co (formerly Age UK) is an over-50s specialist, but offers cover to customers of all ages. It only has one level of home insurance cover, but it’s a decent one. You can get buildings, contents or a combined policy. Customers were generally happy and liked the helplines offered by Age Co’s service.View deals
★★★★★65%Age Co logoGetsafe is a fintech upstart offering contents insurance. Types of cover extras include accidental damage, personal possessions and home emergency. Customers were generally positive but there were a few niggles.View deals

Customer satisfaction ratings methodology

In December 2021, we ran a customer satisfaction survey on insurance providers. 1,448 people replied and told us their thoughts on their insurance provider in each of 5 categories (car, travel, pet, home and life).

The survey asked respondents how satisfied they were with their current insurance company (on a scale from 1 to 5, and also whether they would recommend the brand to a friend or not). We turned the results into star ratings and shortlisted the top-performing brands for our awards. When there was a draw, we used the recommendation score (that is, the percentage of customers who said they would recommend the brand to a friend) as a tie-breaker.

Full details of our star ratings for this sector are on the insurance ratings methodology page.

Insurance ratings

★★★★★ — Excellent

★★★★★ — Good

★★★★★ — Average

★★★★★ — Subpar

★★★★★ — Poor

The customer satisfaction score is based on a survey of 1,448 customers carried out in December 2021.

Learn the details of our methodology and scoring.

Written by

Liz Edwards

Liz Edwards has been a consumer writer and editor for more than 20 years. She led award-winning teams at the campaigning publisher Which?, and has covered a range of consumer rights and personal finance topics including pensions, credit, banking and insurance. Liz has appeared frequently in national media such as The Sun, Metro, HuffPost and The Independent. She loves to cut through waffle to give consumers the real lowdown. And she loves puns. See full profile

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