Sky shares: How to buy, price performance, and potential costs

Find the right broker for you to buy Sky shares today.

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Sky is Europe’s leading entertainment company, with £12.9 billion in revenue, 22.5 million customers and over 31,000 employees. A staple in many of our homes, Sky is the host of flagship brands such as Sky Movies, Sky Sports, Sky 1 and Sky News.

The rest of this guide will explain how to invest in Sky shares as well as highlight a few things you may want to consider when starting out with share dealing.

Sky’s recent share performance

Take a look below at Sky’s share price performance over the past 3 months. Monitoring market performance is just one aspect of the research you should do before investing in a company like Sky. Remember, past performance is no indication of future results!

Compare these platforms to trade Sky shares

The following share dealing platforms offer access to a wide range of UK and global companies. Take a look and see if any of the companies seem like a good fit for you and your investment goals.

warning iconWarning: The value of investments can fall as well as rise, and you may get back less than you invested. Past performance is no guarantee of future results.
Updated October 17th, 2019
Name Product Price per trade Frequent trader rate Platform fees
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
Portfolio transfer fees (in & out)
Your capital is at risk.
eToro Free Stocks
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
N/A
Withdrawal fee & GDP to USD deposit conversion
Your capital is at risk.
from £7.50 on the Frequent Dealer Option (or 1% minimum £7.50)
£24 per quarter
£2.00 for a Share Account
Your capital is at risk.
£8
0.05% (min £5)
0.12% per year & transfer-out fee
Your capital is at risk.
From £7.99 on the Investor Service Plan
From £7.99 on the Investor Service Plan
No transfer fees or exit fees. £9.99 a month on the Investor Service Plan
Your capital is at risk.
£8
From £5
£0 - £24/quarter
Your capital is at risk.
£11.95
£5.95
Transfer out fee
Your capital is at risk.

Compare up to 4 providers

Updated October 17th, 2019
Name Product FTSE 100 daily spread Wall Street daily spread GBP-USD daily spread EUR-USD daily spread
eToro CFD Trading
eToro CFD Trading
150pips.
-
4pips. (variable)
3pips. (variable)
65% of retail investor accounts lose money when trading CFDs with this provider. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.
24option.com CFD Trading
24option.com CFD Trading
1pt. (fixed) margin: 0.5%+
0.8pts. (fixed) margin: 0.5%+
1.0pips. (fixed) margin: 0.5%
0.8pips. (fixed) margin: 0.5%+
84.94% of retail investor accounts lose money when trading CFDs with this provider. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
IG CFD Trading
IG CFD Trading
1pt. (variable)
margin: 5%+
1.6pts. (variable)
margin: 5%+
0.9pips. (variable)
margin: 3.33%+
0.6pips. (variable)
margin: 3.33%+
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.
Plus500 CFD Account
Plus500 CFD Account
1pt. (variable)
margin: 0.33%+
4pts. (variable)
margin: 0.33%+
2.1pips (variable)
margin: 0.33%+
0.6pips (variable)
margin: 0.33%+
80.6% of retail investor accounts lose money when trading CFDs with this provider. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
XTB CFD Trading
XTB CFD Trading
0.5
1
0.1
0.2
79% of retail investor accounts lose money when trading CFDs with this provider. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Compare up to 4 providers

Updated October 17th, 2019
Name Product FTSE 100 daily spread Wall Street daily spread GBP-USD daily spread EUR-USD daily spread
IG Spread Betting Account
IG Spread Betting Account
1pt. (variable)
margin: 0.5%+
1.6pts.
(variable)
margin: 0.5%+
0.9pips.
(variable)
margin: 1%+
0.6pips.
(variable)
margin: 0.5%+
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.

Compare up to 4 providers

Updated October 17th, 2019
Name Product Cryptocurrencies Bitcoin daily spread Ethereum daily spread Market hours
eToro CFD Trading
eToro CFD Trading
Bitcoin, Ethereum, Bitcoin Cash, Ethereum Classic, Ripple, Litecoin + more
0.75%
1.90%
24/7
65% of retail investor accounts lose money when trading CFDs with this provider. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.
24option.com Cryptocurrency CFD Trading
24option.com Cryptocurrency CFD Trading
Bitcoin, Ethereum, Bitcoin Cash, Ethereum Classic, Ripple, Litecoin
30pips (variable)
6pips (variable)
Sunday 22:00 - Friday 21:59
84.94% of retail investor accounts lose money when trading CFDs with this provider. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
IG crypto CFD Trading
IG crypto CFD Trading
Bitcoin, Ethereum, Bitcoin Cash, Bitcoin Gold, Litecoin, Ripple
110 pips (variable)
leverage: 1:20+
5 pips (variable)
leverage: 1:5+
Saturday 8am -
Friday 10pm
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.
Plus500 Cryptocurrency CFD Trading
Plus500 Cryptocurrency CFD Trading
Bitcoin, Ethereum, Bitcoin Cash, IOTA, Litecoin, Ripple
24/7
80.6% of retail investor accounts lose money when trading CFDs with this provider. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
XTB Cryptocurrency
XTB Cryptocurrency
1%
1%
24h from 04:00 to 22:00
79% of retail investor accounts lose money when trading CFDs with this provider. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Compare up to 4 providers

Updated October 17th, 2019
Name Product EUR/GBP daily spread USD/JPY daily spread GBP-USD daily spread EUR-USD daily spread
eToro Forex Trading
eToro Forex Trading
4 pips
2 pips
4 pips
3 pips
65% of retail investors lose money when trading CFDs with this provider. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
24option.com Forex Trading
24option.com Forex Trading
4 pips
3 pips
4 pips
3 pips
84.94% of retail investors lose money when trading CFDs with this provider. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
Pepperstone Forex Trading
Pepperstone Forex Trading
1.9pips
1.2pips
1.9 pips
1 pip
74.6% of retail investors lose money when trading CFDs with this provider. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
Plus500 Forex Trading
Plus500 Forex Trading
-
-
-
-
80.6% of retail investors lose money when trading CFDs with this provider. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
IG Forex Trading
IG Forex Trading
0.9 pips
0.7 pips
0.9pts (variable)
margin: 3.33%+
0.6pts (variable)
margin: 3.33%+
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.
FXTM Forex Trading
FXTM Forex Trading
2.4 pips
2.1 pips
2.1 pips
2.0 pips
64% of retail investors lose money when trading CFDs with this provider. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
XTB Forex Trading
XTB Forex Trading
0.1 pips
0.1 pips
0.1 pips
0.2 pips
79% of retail investors lose money when trading CFDs with this provider. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Compare up to 4 providers

Buying overseas stocks

First things first, you should check if the platform you’re considering allows you to hold foreign shares. Whether you’re looking at a dealing account, a stocks and shares ISA, or a SIPP (self invested personal pension), different trading providers have different rules.

Under HMRC rules, you’re allowed to hold shares listed on a ‘recognised stock exchange’. Your provider, however, may not allow it. So, check what stocks you’re able to hold with the share dealing platform you’re considering.

Checklist before you invest in any company

  • What does the company do? This might sound silly with a company like Sky, but can you explain what the company does in a few sentences? If you can’t, maybe you should go spend a bit of time getting to know the company.
  • Is it making profits? This question might seem obvious. However, if you’re not sure whether a company is profitable, this could be a warning sign. It’ a good idea to read Sky’s quarterly or annual earnings reports and take a look at the figures for yourself.
  • Who are the main competitors? Every company operates alongside competitors. Before investing you need to know if the company is the market leader, a newcomer, a fast-growing disrupter, and so on. If the company you’re considering investing in is global facing, you need to keep an eye on foreign competition too.
  • Who is running the company? You’re not a one-person hedge fund (yet), dropping by Jeremy Darroch’s office to chat about growth. You can still do your homework though. Any decent company will list its senior managers. Even a quick look at this can tell you something about the company’s stability and management style.
  • Is the company’s position sustainable? If you’re investing for the long-term, you should always consider this question. If you’re looking for a short-term gain, perhaps this is less important.
  • Is there room for future growth? Linked to the question above, what is the outlook for the medium to long-term. Has your company reached its maximum size?
Degiro Share Dealing

Degiro Share Dealing

  • Great for investors looking to buy and hold shares
  • Some of the lowest fees in the market
  • Access to millions of shares in international markets
  • Easy to buy and manage shares online
  • Capital at risk, investments may fall

Frequently asked questions

We exist to help you find better. The offers we've compared on this page are from a range of products whose details we can track; we don't cover every product on the market...yet. Unless we've indicated otherwise, products are shown in no particular order or ranking. The terms "best", "top", "cheap" (and variations of these) aren't product ratings, although we always explain what's great about a product when we highlight it; this is subject to our terms of use. When you make major financial decisions, it's wise to consider getting independent financial advice. Always consider your own financial circumstances when you compare products so you get what's right for you.

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