Sky shares: How to buy, price performance, and potential costs
Find the right broker for you to buy Sky shares today.
Sky is Europe’s leading entertainment company, with £12.9 billion in revenue, 22.5 million customers and over 31,000 employees. A staple in many of our homes, Sky is the host of flagship brands such as Sky Movies, Sky Sports, Sky 1 and Sky News.
The rest of this guide will explain how to invest in Sky shares as well as highlight a few things you may want to consider when starting out with share dealing.
Sky’s recent share performance
Take a look below at Sky’s share price performance over the past 3 months. Monitoring market performance is just one aspect of the research you should do before investing in a company like Sky. Remember, past performance is no indication of future results!
Compare these platforms to trade Sky shares
The following share dealing platforms offer access to a wide range of UK and global companies. Take a look and see if any of the companies seem like a good fit for you and your investment goals.
Buying overseas stocks
First things first, you should check if the platform you’re considering allows you to hold foreign shares. Whether you’re looking at a dealing account, a stocks and shares ISA, or a SIPP (self invested personal pension), different trading providers have different rules.
Under HMRC rules, you’re allowed to hold shares listed on a ‘recognised stock exchange’. Your provider, however, may not allow it. So, check what stocks you’re able to hold with the share dealing platform you’re considering.
Checklist before you invest in any company
- What does the company do? This might sound silly with a company like Sky, but can you explain what the company does in a few sentences? If you can’t, maybe you should go spend a bit of time getting to know the company.
- Is it making profits? This question might seem obvious. However, if you’re not sure whether a company is profitable, this could be a warning sign. It’ a good idea to read Sky’s quarterly or annual earnings reports and take a look at the figures for yourself.
- Who are the main competitors? Every company operates alongside competitors. Before investing you need to know if the company is the market leader, a newcomer, a fast-growing disrupter, and so on. If the company you’re considering investing in is global facing, you need to keep an eye on foreign competition too.
- Who is running the company? You’re not a one-person hedge fund (yet), dropping by Jeremy Darroch’s office to chat about growth. You can still do your homework though. Any decent company will list its senior managers. Even a quick look at this can tell you something about the company’s stability and management style.
- Is the company’s position sustainable? If you’re investing for the long-term, you should always consider this question. If you’re looking for a short-term gain, perhaps this is less important.
- Is there room for future growth? Linked to the question above, what is the outlook for the medium to long-term. Has your company reached its maximum size?
Degiro Share Dealing
- Great for investors looking to buy and hold shares
- Some of the lowest fees in the market
- Access to millions of shares in international markets
- Easy to buy and manage shares online
- Capital at risk, investments may fall
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