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Fidelity Go
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Free to use for accounts under $10,000, but lacks tax-optimized trading.'s rating: 4.1 / 5.0


Fidelity Go’s automated investment service consistently keeps an eye on your investments for you and automatically rebalances anything that falls out of line with your financial goals. But fees for those with over $10,000 to invest are less competitive than most.

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★★★★★ 4.2/5

It’s free for smaller accounts, but fees for bigger portfolios aren’t competitive.
Minimum deposit requirement

★★★★★ 5/5

Open an account with any amount.
Account selection

★★★★★ 5/5

Select from a variety of individual, joint and retirement accounts.
Tax advantages

★★★★★ 2/5

It offers retirement accounts but lacks tax-loss harvesting.
Customer support

★★★★★ 5/5

Support can quickly be reached in three ways.
Customer feedback

★★★★★ 3/5

Feedback specific to Fidelity Go is difficult to source.
Mobile app

★★★★★ 4.7/5

Its mobile app is favorably reviewed on Google Play and in the Apple App Store.

To learn how our star ratings are calculated, read the methodology at the bottom of the page.

What we think of Fidelity Go

Fidelity Go is a practical middle-of-the-road option for investors seeking a hands-off investment experience. It’s got your basic lineup of individual and retirement accounts, a breezy signup questionnaire, and you only need to deposit $10 to get the ball rolling.
This robo-advisor doesn’t particularly stand out one way or another — it’s got everything it needs to do the job: automated portfolio rebalancing, a selection of accounts and round-the-clock customer support. But it lacks tax-loss harvesting — a feature that helps investors save on capital gains tax by strategically selling down investments. And that wouldn’t be a big deal if so many of Fidelity Go’s competitors didn’t offer it, namely Betterment, Wealthfront and Wealthsimple.
The platform’s advisory fees are also pretty average. Assets under $10,000 gain access to Fidelity Go for free, but portfolios beyond this are subject to a monthly or annual advisory fee that isn’t outrageously expensive — but can’t really compete with robo-advisors that don’t charge fees at all, like M1 Finance and SoFi.
All told, Fidelity Go is likely best suited to those investors who already hold a Fidelity Investments account or are curious about branching off into Fidelity self-directed trades.

How does Fidelity Go work?

Fidelity Go is the robo-advisor arm of Fidelity Investments. And the investor experience is similar to that of many robo-advisors: apply, answer a financial questionnaire, fund your account and let the algorithm take care of the rest.
More specifically, when you sign up, you’ll be asked a handful of questions about your financial goals and investment experience. Based on your responses, Fidelity Go drafts a portfolio proposal of mutual funds on your behalf. Once you approve your portfolio, you’ll be asked to fund your account to make it official. And as soon as you deposit at least $10, Fidelity Go gets to work.
Mutual funds are purchased based on your investment goals, and the platform automatically rebalances your account if something gets thrown out of whack. Individual, joint and retirement accounts are all up for grabs.

Fidelity Go fees

For smaller portfolios that fall below the $10,000 mark, Fidelity Go is competitively priced. You can’t do much better than free, right? But those with more than $10,000 to invest will pay to use Fidelity’s robo-advisor: a flat $3 per month for accounts up to $50,000 and an annual fee of 0.35% for accounts over $50,000.
As far as flat fees are concerned, you’ll find cheaper rates with a platform like Acorns or Ellevest: both offer rates that start at $1 monthly. And Fidelity Go’s 0.35% annual management fee isn’t all that competitive either — Betterment and Wealthfront charge .25% while SoFi doesn’t charge anything at all.

Portfolio sizeAnnual management fee
Under $10,000$0
$10,000–$49,999$3 monthly

Pros and cons

There’s plenty to like about Fidelity Go, but consider the drawbacks before you open an account.


  • Account selection. You can open an individual, joint or retirement account with Fidelity.
  • No account minimums. You can open an account with any amount, but you’ll need to deposit at least $10 for Fidelity Go to begin executing your investment strategy.
  • Low fees for small portfolios. There’s no annual advisory fee for portfolios under $10,000.


  • Mutual funds only. If you were hoping for an ETF-focused robo-advisor, you’ll need to look elsewhere: Fidelity Go exclusively invests in mutual funds.
  • High fees for big portfolios. For portfolios over $10,000, Fidelity Go’s fees aren’t the most competitive on the market.
  • No tax-loss harvesting. Unlike numerous competitors, Fidelity Go doesn’t offer tax-loss harvesting.

What do current users say?

Fidelity feedback is mixed. Its Better Business Bureau (BBB) and Trustpilot feedback is largely negative, but investors like the mobile app and Redditors speak well of the platform. It’s also important to note that feedback specific to Fidelity Go is tough to source. Most of the feedback we found spoke of Fidelity as an overall broker.
As of April 2024, Fidelity lacks BBB accreditation and receives an A+ rating for resolving 639 complaints in three years. Beyond officially lodged complaints, Fidelity has an average rating of 1.11 out of 5 stars after 95 BBB reviews. The platform’s Trustpilot reputation is similarly unfavorable with a TrustScore of 1.5 out of 5 after 322 reviews. Customers say they’ve waited hours to reach customer service and have had their account access blocked for verification purposes without warning.
Now, onto the good stuff: Fidelity’s mobile app receives a 4.3 out of 5 after 108,110 reviews on Google Play. In the Apple App Store, it receives a 4.8 out of 5 after a whopping 1.8 million reviews. Investors say the app is quick and easy to use but a bit dated.

How do I get started?

Expect to answer questions about your investment goals, how long you plan to invest, your initial and ongoing investment amounts, your annual income and how much risk you’re comfortable carrying. Based on your responses, Fidelity Go will draft an investment proposal for you to review. If you like what you see, you can fund your account. If not, you can explore Fidelity Go’s other strategies to fine-tune your portfolio before going live.
To sign up, be prepared to provide your residential address, Social Security Number or Tax Identification Number and employer’s name and mailing address.
From Fidelity Go’s website:

  1. Select Get Started.
  2. Answer Fidelity’s questions about your financial goals and investment preferences.
  3. Review your investment portfolio proposal and make any necessary adjustments.
  4. Select Create Account.
  5. Enter your full name, date of birth, phone number, email address, residential address and Social Security number.
  6. Review Fidelity Go’s terms of service.
  7. Fund your account with an external transfer of funds or by rolling over an existing investment account.

Alternatives to Fidelity Go

Fidelity Go is a natural fit for Fidelity investors — or those interested in pursuing self-directed trades alongside their automated portfolio. But Fidelity Go won’t be a practical fit for everyone.
For example: those intent on reducing the impact of capital gains taxes will want to opt for a robo-advisor that offers tax-loss harvesting, like Betterment or Wealthfront.
Or, maybe you’re keen to invest in ETFs. You’ll want a platform that offers access to these types of funds, like Acorns.
Before you open an account, review your robo-advisor options by comparing fees, features and customer feedback to find the broker that’s best for you.

Compare Fidelity Go to other platforms

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How we rate trading platforms

★★★★★ 5/5 — Excellent

★★★★★ 4/5 — Good

★★★★★ 3/5 — Average

★★★★★ 2/5 — Subpar

★★★★★ 1/5 — Poor

We analyze top online trading platforms and rate them one to five stars based on factors that are most important to you. These factors include fees, securities available for trade, customer support, customer feedback, platform resources and overall reliability.
For a complete breakdown of how we score each category, read the full methodology of how we rate robo-advisors.

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