The best e-commerce stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.
Top 15 stocks of Dec 2025
The top
internet retail
stocks included on this page all trade on the S&P 500, have an analyst recommendation of "Buy" or better and are sorted by year-to-date performance.
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Take a deeper dive into e-commerce stocks
If you're interested in investing in the internet retail industry, take a closer look at what companies in this industry do and how the stocks have historically performed. Keep in mind that positive past performance doesn't guarantee that a stock will continue to rise in the future.
1. eBay (EBAY)
eBay Inc. , together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company's marketplace platform includes its online marketplace at ebay.
eBay stock opened the day at $83.69 after a previous close of $82.47. The latest price was $82.63 (25-minute delay). eBay is listed on the NASDAQ, has a trailing 12-month revenue of around USD10.7 billion and employs 11,500 staff.
Amazon. com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally.
Amazon-com stock opened the day at $0.00 after a previous close of $0.00. The latest price was $0.00 (25-minute delay). Amazon-com is listed on the NASDAQ, has a trailing 12-month revenue of around USD$691.3 billion and employs 1,578,000 staff.
Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in the People's Republic of China and internationally. It operates digital retail platforms under the Taobao and Tmall names; wholesale marketplaces through 1688. com and Alibaba.
Alibaba Group Holding stock opened the day at $155.15 after a previous close of $0.00. The latest price was $156.90 (25-minute delay). Alibaba Group Holding is listed on the NYSE, has a trailing 12-month revenue of around USD$1 trillion and employs 126,661 staff.
JD. com, Inc. operates as a supply chain-based technology and service provider in the People's Republic of China.
JD-com Inc Adr stock opened the day at $29.43 after a previous close of $0.00. The latest price was $29.54 (25-minute delay). JD-com Inc Adr is listed on the NASDAQ, has a trailing 12-month revenue of around USD$1.3 trillion and employs 900,000 staff.
Shopify Inc. , a commerce technology company, provides tools to start, scale, market, and run a business of various sizes in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Company offers Shopify platform that enables merchants to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics, and reporting and access financing for running their business across all of their sales channels, including web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces.
Shopify stock opened the day at $161.95 after a previous close of $161.08. The latest price was $161.08 (25-minute delay). Shopify is listed on the NASDAQ, has a trailing 12-month revenue of around USD$10.7 billion and employs 8,100 staff.
PayPal Holdings, Inc. operates a technology platform that enables digital payments for merchants and consumers worldwide. It operates a two-sided network at scale that connects merchants and consumers that enables its customers to connect, transact, and send and receive payments through online and in person, as well as transfer and withdraw funds using various funding sources, such as bank accounts, PayPal or Venmo account balance, consumer credit products, credit and debit cards, and cryptocurrencies, as well as other stored value products, including gift cards and eligible rewards.
PayPal stock opened the day at $60.49 after a previous close of $62.28. The latest price was $61.16 (25-minute delay). PayPal is listed on the NASDAQ, has a trailing 12-month revenue of around USD$32.9 billion and employs 24,400 staff.
MercadoLibre, Inc. operates online commerce platforms in Brazil, Mexico, Argentina, and internationally. The company operates Mercado Libre Marketplace, an online commerce platform that can be accessed through mobile app or website; and Mercado Pago, a financial technology solution platform, which offers comprehensive set of financial technology services to users and other users of its e-commerce platform.
MercadoLibre stock opened the day at $2,031.01 after a previous close of $2,066.42. The latest price was $1,970.73 (25-minute delay). MercadoLibre is listed on the NASDAQ, has a trailing 12-month revenue of around USD$26.2 billion and employs 84,207 staff.
Chewy, Inc. , together with its subsidiaries, engages in the e-commerce business in the United States. It offers pet food and treats, pet supplies and pet medications, and other pet-health products, as well as pet services.
Chewy stock opened the day at $37.20 after a previous close of $34.84. The latest price was $35.37 (25-minute delay). Chewy is listed on the NYSE, has a trailing 12-month revenue of around USD$12.3 billion and employs 18,000 staff.
Overstock. com, Inc. operates as an online retailer in the United States.
Overstockcom stock opened the day at $0.00 after a previous close of $0.00. The latest price was $0.00 (25-minute delay). Overstockcom is listed on the NASDAQ, has a trailing 12-month revenue of around USD$1.6 billion and employs 1,050 staff.
Wayfair Inc. engages in the e-commerce business in the United States and internationally. It offers online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional.
Wayfair stock opened the day at $0.00 after a previous close of $94.22. The latest price was $0.00 (25-minute delay). Wayfair is listed on the NYSE, has a trailing 12-month revenue of around USD$12.2 billion and employs 12,100 staff.
Target Corporation operates as a general merchandise retailer in the United States. The company offers apparel for women, men, young adults, kids, toddlers, and babies, as well as jewelry, accessories, and shoes; and beauty products, such as skin and bath care, cosmetics, hair care, oral care, deodorant, and shaving products. It also provides food and beverage products comprising dry and perishable grocery, including snacks, candy, beverages, deli, bakery, meat, produce, and food service; electronics which includes video games and consoles, toys, sporting goods, entertainment, and luggage; bed and bath, home décor, school/office supplies, storage, small appliances, kitchenware, greeting cards, party supplies, furniture, lighting, home improvement, and seasonal merchandise; and household essentials, such as household cleaning, paper products, over-the-counter healthcare, vitamins and supplements, baby gear, and pet supplies.
Target Corporation stock opened the day at $0.00 after a previous close of $93.62. The latest price was $0.00 (25-minute delay). Target Corporation is listed on the NYSE, has a trailing 12-month revenue of around USD$105.2 billion and employs 440,000 staff.
Etsy, Inc. , together with its subsidiaries, operates two-sided online marketplaces that connect buyers and sellers worldwide. The company operates through three segments: Etsy, Reverb, and Depop.
Etsy stock opened the day at $54.61 after a previous close of $54.73. The latest price was $53.49 (25-minute delay). Etsy is listed on the NYSE, has a trailing 12-month revenue of around USD$2.9 billion and employs 2,400 staff.
Oracle Corporation offers products and services that address enterprise information technology environments worldwide. Its Oracle cloud software as a service offering include various cloud software applications, including Oracle Fusion cloud enterprise resource planning ERP, Oracle Fusion cloud enterprise performance management EPM, Oracle Fusion cloud supply chain and manufacturing management SCM, Oracle Fusion cloud human capital management HCM, and NetSuite applications suite, Oracle Health applications, as well as Oracle Fusion Sales, Service, and Marketing. The company also offers cloud-based industry solutions for various industries; Oracle cloud license and on-premise license; and Oracle license support services.
Oracle Corporation stock opened the day at $190.62 after a previous close of $0.00. The latest price was $198.85 (25-minute delay). Oracle Corporation is listed on the NYSE, has a trailing 12-month revenue of around USD$59 billion and employs 162,000 staff.
Shutterstock, Inc. provides platform to connect brands and businesses to high quality content in North America, Europe, and internationally. The company offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects in HD and 4K formats that are integrated into websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage.
Shutterstock stock opened the day at $18.90 after a previous close of $19.17. The latest price was $19.05 (25-minute delay). Shutterstock is listed on the NYSE, has a trailing 12-month revenue of around USD$1 billion and employs 1,715 staff.
Macy's, Inc. , an omni-channel retail organization, operates stores, websites, and mobile applications in the United States. It sells a range of merchandise, such as apparel and accessories for men, women, and kids; cosmetics; home furnishings; and other consumer goods under the Macy's, Bloomingdale's, and Bluemercury brands.
Macy’s stock opened the day at $0.00 after a previous close of $0.00. The latest price was $0.00 (25-minute delay). Macy’s is listed on the NYSE, has a trailing 12-month revenue of around USD$22.7 billion and employs 94,189 staff.
While it’s possible to turn a profit investing in e-commerce stocks, keep in mind that — like any investment — e-commerce stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the internet retail industry, so carefully vet your picks before you invest. And if you’re new to investing, or if it’s been awhile since you’ve taken a critical look at your investing accounts, compare brokers to make sure you’re getting the best features in your trading account.
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