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How to buy Alibaba Group Holding stock (BABA)

Buy Alibaba Group Holding stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Alibaba Group Holding Limited, headquartered in Hangzhou, Zhejiang, China, was founded in 1999 by Jack Ma and a group of 17 co-founders. The company is a global leader in e-commerce, technology infrastructure services and digital media and entertainment. Alibaba's business segments include core commerce, cloud computing, innovation initiatives, digital media and entertainment. The company's diverse portfolio of businesses includes Taobao, Tmall, Freshippo, Aliexpress and Lazada, among others. Alibaba also provides logistic services through Cainiao Network and offers a range of financial services. In the fiscal year 2023, Alibaba reported annual revenue of $126.491 billion.

How to buy shares in Alibaba Group Holding

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. BABA in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving license and a means of payment.

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Looking ahead - Alibaba stock Q4 2023

Alibaba's sales in Q3 of 2023 showed a 9% year-over-year increase, with revenue totaling $30.8 billion. The company's performance was impacted by challenges in the domestic consumer market in China, leading to a softer-than-expected financial performance. Looking ahead to Q4 of 2023, analysts predict a 6% increase in revenue, totaling $32.2 billion. Next year, Alibaba is expected to focus on navigating regulatory challenges and driving growth in its AI development, aiming to compete with its US counterparts, such as Amazon. The company's resilience will impact its long-term success.

Is it a good time to buy Alibaba Group Holding stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Alibaba Group Holding's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of BABA stock over time.

Historical closes compared with the last close of $74.46

1 week (2024-06-12)-1.61%
1 month (2024-05-19)-15.65%
3 months (2024-03-19)0.38%
6 months (2023-12-19)1.51%
1 year (2023-06-19)-15.32%
2 years (2022-06-16)-27.17%
3 years (2021-06-17)-64.93%
5 years (2019-06-19)-55.74%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Is Alibaba Group Holding under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Alibaba Group Holding P/E ratio, PEG ratio and EBITDA.

Alibaba Group Holding's current stock price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 18x. In other words, Alibaba Group Holding's stocks trade at around 18x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Alibaba Group Holding's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.5506. A PEG ratio below 1 can be interpreted as meaning the shares are not overvalued given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alibaba Group Holding's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Alibaba Group Holding's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $183.2 billion.

The EBITDA is a measure of Alibaba Group Holding's overall financial performance and is widely used to measure a its profitability.

Share price volatility

Over the last 12 months, Alibaba Group Holding's shares have ranged in value from as little as $66.0665 up to $100.2965. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Alibaba Group Holding's is 0.373. This would suggest that Alibaba Group Holding's shares are less volatile than average (for this exchange).

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Written by

Dhara Singh

Dhara Singh was a freelance personal finance writer at Finder specializing in loans. Formerly she was a top 10 journalist at Yahoo Finance with more than 38+ million content views where she covered retirement and mortgages. She has also written for Bankrate, and CNET and continues to write for a variety of outlets, such as Investopedia and Worth magazine. Her articles focus on equipping readers with the right information and data so they can make the most informed decisions related to their finances. Dhara previously worked as an insights analyst for Finder’s PR team, where she started the Deadliest Cities to Drive series in 2018, connecting interesting data analysis to a suite of car insurance products. When she’s not writing, Dhara coaches small business owners through her Stories to Sales programs and empowers them to use their life experiences to help other people. She has also self-published a poetry book on Amazon called Tell her She’s Lovely. Dhara holds a B.S. in Finance and Supply Chain Management from Rutgers University and a M.S. in Journalism from Columbia University. See full profile

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