Fidelity Go review

Free to use for accounts under $10,000, but lacks tax-optimized trading.

Fidelity Go’s automated investment service consistently keeps an eye on your investments for you and automatically rebalances anything that falls out of line with your financial goals. But fees for those with over $10,000 to invest are less competitive than most.

No reviews yet. Write a review

What we think of Fidelity Go

Fidelity Go is a practical middle-of-the-road option for investors seeking a hands-off investment experience. It’s got your basic lineup of individual and retirement accounts, a breezy signup questionnaire, and you only need to deposit $10 to get the ball rolling.

This robo-advisor doesn’t particularly stand out one way or another — it’s got everything it needs to do the job: automated portfolio rebalancing, a selection of accounts and round-the-clock customer support. But it lacks tax-loss harvesting — a feature that helps investors save on capital gains tax by strategically selling down investments. And that wouldn’t be a big deal if so many of Fidelity Go’s competitors didn’t offer it, namely Betterment, Wealthfront and Wealthsimple.

The platform’s advisory fees are also pretty average. Assets under $10,000 gain access to Fidelity Go for free, but portfolios beyond this are subject to a monthly or annual advisory fee that isn’t outrageously expensive — but can’t really compete with robo-advisors that don’t charge fees at all, like M1 Finance and SoFi.

All told, Fidelity Go is likely best suited to those investors who already hold a Fidelity Investments account or are curious about branching off into Fidelity self-directed trades.

How does Fidelity Go work?

Fidelity Go is the robo-advisor arm of Fidelity Investments. And the investor experience is similar to that of many robo-advisors: apply, answer a financial questionnaire, fund your account and let the algorithm take care of the rest.

More specifically, when you sign up, you’ll be asked a handful of questions about your financial goals and investment experience. Based on your responses, Fidelity Go drafts a portfolio proposal of mutual funds on your behalf. Once you approve your portfolio, you’ll be asked to fund your account to make it official. And as soon as you deposit at least $10, Fidelity Go gets to work.

Mutual funds are purchased based on your investment goals, and the platform automatically rebalances your account if something gets thrown out of whack. Individual, joint and retirement accounts are all up for grabs.

Fidelity Go fees

For smaller portfolios that fall below the $10,000 mark, Fidelity Go is competitively priced. You can’t do much better than free, right? But those with more than $10,000 to invest will pay to use Fidelity’s robo-advisor: a flat $3 per month for accounts up to $50,000 and an annual fee of 0.35% for accounts over $50,000.

As far as flat fees are concerned, you’ll find cheaper rates with a platform like Acorns or Ellevest: both offer rates that start at $1 monthly. And Fidelity Go’s 0.35% annual management fee isn’t all that competitive either — Betterment and Wealthfront charge .25% while SoFi doesn’t charge anything at all.

Portfolio sizeAnnual management fee
Under $10,000$0
$10,000–$49,999$3 monthly
$50,000+0.35%

Pros and cons

There’s plenty to like about Fidelity Go, but consider the drawbacks before you open an account.

Pros

  • Account selection. You can open an individual, joint or retirement account with Fidelity.
  • No account minimums. You can open an account with any amount, but you’ll need to deposit at least $10 for Fidelity Go to begin executing your investment strategy.
  • Low fees for small portfolios. There’s no annual advisory fee for portfolios under $10,000.

Cons

  • Mutual funds only. If you were hoping for an ETF-focused robo-advisor, you’ll need to look elsewhere: Fidelity Go exclusively invests in mutual funds.
  • High fees for big portfolios. For portfolios over $10,000, Fidelity Go’s fees aren’t the most competitive on the market.
  • No tax-loss harvesting. Unlike numerous competitors, Fidelity Go doesn’t offer tax-loss harvesting.

What do current users say?

Fidelity feedback is mixed. Its Better Business Bureau (BBB) and Trustpilot feedback is largely negative, but investors like the mobile app and Redditors speak well of the platform. It’s also important to note that feedback specific to Fidelity Go is tough to source. Most of the feedback we found spoke of Fidelity as an overall broker.

As of June 2021, Fidelity lacks BBB accreditation and receives a C- rating for failing to resolve 77 complaints. Beyond officially lodged complaints, Fidelity has an average rating of 1.06 out of 5 stars after 72 BBB reviews. The platform’s Trustpilot reputation is similarly unfavorable with a TrustScore of 1.4 out of 5 after 238 reviews. Customers say they’ve waited hours to reach customer service and have had their account access blocked for verification purposes without warning.

Now, onto the good stuff: Fidelity’s mobile app receives a 4.4 out of 5 after 93,013 reviews on Google Play. In the Apple App Store, it receives a 4.8 out of 5 after a whopping 1.6 million reviews. Investors say the app is quick and easy to use, if a bit dated.

How do I get started?

Expect to answer questions about your investment goals, how long you plan to invest, your initial and ongoing investment amounts, your annual income and how much risk you’re comfortable carrying. Based on your responses, Fidelity Go will draft an investment proposal for you to review. If you like what you see, you can fund your account. If not, you can explore Fidelity Go’s other strategies to fine-tune your portfolio before going live.

To sign up, be prepared to provide your residential address, Social Security Number or Tax Identification Number and employer’s name and mailing address.

From Fidelity Go’s website:

  1. Select Get Started.
  2. Answer Fidelity’s questions about your financial goals and investment preferences.
  3. Review your investment portfolio proposal and make any necessary adjustments.
  4. Select Create Account.
  5. Enter your full name, date of birth, phone number, email address, residential address and Social Security number.
  6. Review Fidelity Go’s terms of service.
  7. Fund your account with an external transfer of funds or by rolling over an existing investment account.

Alternatives to Fidelity Go

Fidelity Go is a natural fit for Fidelity investors — or those interested in pursuing self-directed trades alongside their automated portfolio. But Fidelity Go won’t be a practical fit for everyone.

For example: those intent on reducing the impact of capital gains taxes will want to opt for a robo-advisor that offers tax-loss harvesting, like Betterment or Wealthfront.

Or, maybe you’re keen to invest in ETFs. You’ll want a platform that offers access to these types of funds, like Acorns.

Before you open an account, review your robo-advisor options by comparing fees, features and customer feedback to find the broker that’s best for you.

Name Product Available asset types Annual fee
Acorns
ETFs
$1 per month
Invest your spare change. Anyone can grow wealth.
SoFi Automated
Stocks, Bonds, ETFs
$0 per month
Put your money to work. Let SoFi build and manage a portfolio for you. Pay zero SoFi management fees.
Titan
Stocks
1% on balances of $10,000+
While not technically a robo advisor, Titan offers a hands-off investment platform that seeks to outperform the market.
Betterment
ETFs
0.25% on balances up to $99,999

0.4% on balances of $100,000+
Betterment's automatic investment site aims to improve your returns and support good financial habits with passive investing and financial planning support.
Stash Invest
Stocks, ETFs
$1 per month
Stash is more than an investment app. You’ll have access to tools that can help you become a confident investor.
loading

Compare up to 4 providers

Disclaimer: The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Ask an expert

You are about to post a question on finder.com:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our finder.com Terms of Use and Privacy and Cookies Policy.
Go to site