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E-commerce stocks

Ready to invest in the internet retail industry? Consider these 15 stocks.

The best e-commerce stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

15 e-commerce stocks to watch

We round up a selection of stocks in or related to the internet retail industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

  1. eBay (EBAY)
  2. Amazon-com (AMZN)
  3. Alibaba Group Holding (BABA)
  4. JD-com Inc Adr (JD)
  5. Shopify (SHOP)
  6. PayPal (PYPL)
  7. MercadoLibre (MELI)
  8. Chewy (CHWY)
  9. Overstockcom (OSTK)
  10. Wayfair (W)
  11. Target Corporation (TGT)
  12. Etsy (ETSY)
  13. Oracle Corporation (ORCL)
  14. Shutterstock (SSTK)
  15. Macy’s (M)

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Take a deeper dive into e-commerce stocks

If you're interested in investing in the internet retail industry, take a closer look at what companies in this industry do and how the stocks have historically performed. Keep in mind that positive past performance doesn't guarantee that a stock will continue to rise in the future.

1. eBay (EBAY)

eBay Inc. operates marketplace platforms that connect buyers and sellers in the United States and internationally. The company's Marketplace platform includes its online marketplace at ebay.

eBay stock opened the day at $50.69 after a previous close of $50.40. The latest price was $51.66 (25-minute delay). eBay is listed on the NASDAQ, has a trailing 12-month revenue of around USD9.9 billion and employs 10,800 staff.

  • Market capitalization: $26,861,621,248
  • P/E ratio: 2.676
  • PEG ratio: 2.221

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2. Amazon-com (AMZN)

Amazon. com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally.

Amazon-com stock opened the day at $110.45 after a previous close of $105.15. The latest price was $112.91 (25-minute delay). Amazon-com is listed on the NASDAQ, has a trailing 12-month revenue of around USD$502.2 billion and employs 1,544,000 staff.

  • Market capitalization: $1,052,101,312,512
  • P/E ratio: 95.4907
  • PEG ratio: 4.9534

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3. Alibaba Group Holding (BABA)

Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in the People's Republic of China and internationally. The company operates through seven segments: China Commerce, International Commerce, Local Consumer Services, Cainiao, Cloud, Digital Media and Entertainment, and Innovation Initiatives and Others. It operates Taobao Marketplace, a social commerce platform; Tmall, a third-party online and mobile commerce platform for brands and retailers; Alimama, a monetization platform; 1688.

Alibaba Group Holding stock opened the day at $112.50 after a previous close of $112.82. The latest price was $109.74 (25-minute delay). Alibaba Group Holding is listed on the NYSE, has a trailing 12-month revenue of around USD$859.4 billion and employs 243,903 staff.

  • Market capitalization: $293,010,636,800
  • P/E ratio: 157.8429
  • PEG ratio: 1.1872

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4. JD-com Inc Adr (JD)

JD. com, Inc. provides supply chain-based technologies and services in the People's Republic of China.

JD-com Inc Adr stock opened the day at $60.17 after a previous close of $60.47. The latest price was $59.31 (25-minute delay). JD-com Inc Adr is listed on the NASDAQ, has a trailing 12-month revenue of around USD$1 trillion and employs 385,357 staff.

  • Market capitalization: $107,658,010,624
  • P/E ratio: 373.0313
  • PEG ratio: 0.7074

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5. Shopify (SHOP)

Shopify Inc. , a commerce company, provides a commerce platform and services in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company's platform enables merchants to displays, manages, markets, and sells its products through various sales channels, including web and mobile storefronts, physical retail locations, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, new buyers and build customer relationships, source products, leverage analytics and reporting, manage cash, payments and transactions, and access financing.

Shopify stock opened the day at $52.87 after a previous close of $50.26. The latest price was $53.63 (25-minute delay). Shopify is listed on the NYSE, has a trailing 12-month revenue of around USD$5.2 billion and employs 10,000 staff.

  • Market capitalization: $62,331,772,928
  • P/E ratio: 376.9193
  • PEG ratio: 26.1997

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6. PayPal (PYPL)

PayPal Holdings, Inc. operates a technology platform that enables digital payments on behalf of merchants and consumers worldwide. It provides payment solutions under the PayPal, PayPal Credit, Braintree, Venmo, Xoom, Zettle, Hyperwallet, Honey, and Paidy names.

PayPal stock opened the day at $86.60 after a previous close of $82.91. The latest price was $86.96 (25-minute delay). PayPal is listed on the NASDAQ, has a trailing 12-month revenue of around USD$27.1 billion and employs 30,900 staff.

  • Market capitalization: $92,296,822,784
  • P/E ratio: 41.732
  • PEG ratio: 1.4729

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7. MercadoLibre (MELI)

MercadoLibre, Inc. operates online commerce platforms in Latin America. It operates Mercado Libre Marketplace, an automated online commerce platform that enables businesses, merchants, and individuals to list merchandise and conduct sales and purchases online; and Mercado Pago FinTech platform, a financial technology solution platform, which facilitates transactions on and off its marketplaces by providing a mechanism that allows its users to send and receive payments online, as well as allows users to transfer money through their websites or on the apps.

MercadoLibre stock opened the day at $1,235.92 after a previous close of $1,214.29. The latest price was $1,226.58 (25-minute delay). MercadoLibre is listed on the NASDAQ, has a trailing 12-month revenue of around USD$9.7 billion and employs 29,957 staff.

  • Market capitalization: $59,432,976,384
  • P/E ratio: 214.4628
  • PEG ratio: 0.8783

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8. Chewy (CHWY)

Chewy, Inc. , together with its subsidiaries, engages in the pure play e-commerce business in the United States. The company provides pet food and treats, pet supplies and pet medications, and other pet-health products, as well as pet services for dogs, cats, fish, birds, small pets, horses, and reptiles through its www.

Chewy stock opened the day at $48.29 after a previous close of $47.02. The latest price was $49.41 (25-minute delay). Chewy is listed on the NYSE, has a trailing 12-month revenue of around USD$9.8 billion and employs 21,300 staff.

  • Market capitalization: $19,076,061,184

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9. Overstockcom (OSTK)

Overstock. com, Inc. operates as an online retailer in the United States.

Overstockcom stock opened the day at $25.21 after a previous close of $24.38. The latest price was $25.14 (25-minute delay). Overstockcom is listed on the NASDAQ, has a trailing 12-month revenue of around USD$2.1 billion and employs 1,350 staff.

  • Market capitalization: $1,115,136,256
  • P/E ratio: 101.5833
  • PEG ratio: -15.63

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10. Wayfair (W)

Wayfair Inc. engages in the e-commerce business in the United States and internationally. The company provides approximately thirty-three million products for the home sector under various brands.

Wayfair stock opened the day at $69.33 after a previous close of $72.70. The latest price was $72.73 (25-minute delay). Wayfair is listed on the NYSE, has a trailing 12-month revenue of around USD$12.4 billion and employs 17,000 staff.

  • Market capitalization: $7,583,166,464
  • PEG ratio: 23.5004

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11. Target Corporation (TGT)

Target Corporation operates as a general merchandise retailer in the United States. The company offers food assortments, including perishables, dry grocery, dairy, and frozen items; apparel, accessories, home décor products, electronics, toys, seasonal offerings, food, and other merchandise; and beauty and household essentials. It also provides in-store amenities, such as Target Café, Target Optical, Starbucks, and other food service offerings.

Target Corporation stock opened the day at $177.71 after a previous close of $181.03. The latest price was $181.02 (25-minute delay). Target Corporation is listed on the NYSE, has a trailing 12-month revenue of around USD$108.7 billion and employs 450,000 staff.

  • Market capitalization: $79,237,767,168
  • P/E ratio: 23.5164
  • PEG ratio: 3.1941

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12. Etsy (ETSY)

Etsy, Inc. operates two-sided online marketplaces that connect buyers and sellers primarily in the United States, the United Kingdom, Germany, Canada, Australia, France, and India. Its primary marketplace is Etsy.

Etsy stock opened the day at $142.72 after a previous close of $139.58. The latest price was $148.20 (25-minute delay). Etsy is listed on the NASDAQ, has a trailing 12-month revenue of around USD$2.5 billion and employs 2,786 staff.

  • Market capitalization: $16,967,879,680
  • P/E ratio: 49.4506
  • PEG ratio: 3.5639

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13. Oracle Corporation (ORCL)

Oracle Corporation offers products and services that address enterprise information technology environments worldwide. Its Oracle cloud software as a service offering include various cloud software applications, including Oracle Fusion cloud enterprise resource planning (ERP), Oracle Fusion cloud enterprise performance management, Oracle Fusion cloud supply chain and manufacturing management, Oracle Fusion cloud human capital management, Oracle Advertising, and NetSuite applications suite, as well as Oracle Fusion Sales, Service, and Marketing. The company also offers cloud-based industry solutions for various industries; Oracle application licenses; and Oracle license support services.

Oracle Corporation stock opened the day at $90.66 after a previous close of $90.05. The latest price was $89.38 (25-minute delay). Oracle Corporation is listed on the NYSE, has a trailing 12-month revenue of around USD$46.1 billion and employs 143,000 staff.

  • Market capitalization: $238,510,276,608
  • P/E ratio: 27.8176
  • PEG ratio: 1.5173

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14. Shutterstock (SSTK)

Shutterstock, Inc. , a technology company, provides quality content, and creative workflow solutions in North America, Europe, and internationally. It offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects, and HD and 4K formats that are integrated into Websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage.

Shutterstock stock opened the day at $79.33 after a previous close of $76.68. The latest price was $78.82 (25-minute delay). Shutterstock is listed on the NYSE, has a trailing 12-month revenue of around USD$815.9 million and employs 1,148 staff.

  • Market capitalization: $2,746,294,272
  • P/E ratio: 30.3083
  • PEG ratio: 2.65

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15. Macy’s (M)

Macy's, Inc. , an omni-channel retail organization, operates stores, Websites, and mobile applications. The company sells a range of merchandise, such as apparel and accessories for men, women, and children; cosmetics; home furnishings; and other consumer goods.

Macy’s stock opened the day at $24.20 after a previous close of $24.03. The latest price was $24.42 (25-minute delay). Macy’s is listed on the NYSE, has a trailing 12-month revenue of around USD$25.7 billion and employs 88,857 staff.

  • Market capitalization: $6,406,376,448
  • P/E ratio: 4.9747
  • PEG ratio: 0.9128

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How to buy e-commerce stocks

Sign up with an online broker or platform to invest in one or more of these e-commerce stocks.

  1. Compare share trading platforms. Use our comparison table to narrow down top brokers by fees and bonuses.
  2. Open and fund your brokerage account. You’ll need personal and financial details, like your contact and bank information.
  3. Search for the stock you're interested in. Find the stock by name or ticker symbol, like EBAY or AMZN.
  4. Decide on how many to buy. Some brokers will allow you to purchase fractional shares, while others require you to purchase whole shares.
  5. Choose an order type. Invest in the e-commerce stocks now with a market order or use a limit order to delay your purchase until the stock reaches your desired price.
  6. Buy the stock. Tap or click the Buy button on your brokerage account. Once you’ve invested in the internet retail industry, track how your stock performs to decide when it’s time to sell.

Bottom line

While it’s possible to turn a profit investing in e-commerce stocks, keep in mind that — like any investment — e-commerce stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the internet retail industry, so carefully vet your picks before you invest. And if you’re new to investing, or if it’s been awhile since you’ve taken a critical look at your investing accounts, compare brokers to make sure you’re getting the best features in your trading account.

Information on this page is for educational purposes only. Finder is not an advisor or brokerage service, and we don't recommend investors to trade specific stocks or other investments.

Finder is not a client of any featured partner. We may be paid a fee for referring prospective clients to a partner, though it is not a recommendation to invest in any one partner.

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