15 top e-commerce stocks to buy in 2024

The best e-commerce stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

15 popular e-commerce stocks picks to buy in 2024

We round up a selection of stocks in or related to the internet retail industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

1. eBay (EBAY)
2. Amazon-com (AMZN)
3. Alibaba Group Holding (BABA)
4. JD-com Inc Adr (JD)
5. Shopify (SHOP)
6. PayPal (PYPL)
7. MercadoLibre (MELI)
8. Chewy (CHWY)
9. Overstockcom (OSTK)
10. Wayfair (W)
11. Target Corporation (TGT)
12. Etsy (ETSY)
13. Oracle Corporation (ORCL)
14. Shutterstock (SSTK)
15. Macy’s (M)

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The e-commerce stocks industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering e-commerce stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.

Our picks for platforms with research tools

How to invest in e-commerce stocks

1. Choose an online stock trading platform. Choose from our Top Picks above, use our comparison table below or jump straight to the best stock trading apps of 2024.
2. Sign up for an account. Provide your personal information and sign up.
3. Set up a funding method to pay for the transaction. Deposit funds into your account by linking your banking information.
4. Choose the stocks you want to buy. Search for the stock by name or ticker symbol like EBAY or AMZN.
5. Place your order. Buy the stock. It's that simple.

Take a deeper dive into e-commerce stocks

If you're interested in investing in the internet retail industry, take a closer look at what companies in this industry do and how the stocks have historically performed. Keep in mind that positive past performance doesn't guarantee that a stock will continue to rise in the future.

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1. eBay (EBAY)

eBay Inc. , together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company's marketplace platform includes its online marketplace at ebay.

eBay stock opened the day at $51.17 after a previous close of $51.25. The latest price was $51.00 (25-minute delay). eBay is listed on the NASDAQ, has a trailing 12-month revenue of around USD10.1 billion and employs 12,300 staff.

• Market capitalization: $26,029,500,416
• P/E ratio: 9.6449
• PEG ratio: 2.221

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2. Amazon-com (AMZN)

Amazon. com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally.

Amazon-com stock opened the day at $179.94 after a previous close of $179.54. The latest price was $177.03 (25-minute delay). Amazon-com is listed on the NASDAQ, has a trailing 12-month revenue of around USD$574.8 billion and employs 1,525,000 staff.

• Market capitalization: $1,907,023,151,104
• P/E ratio: 63.2138
• PEG ratio: 2.32

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3. Alibaba Group Holding (BABA)

Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in the People's Republic of China and internationally. The company operates through seven segments: China Commerce, International Commerce, Local Consumer Services, Cainiao, Cloud, Digital Media and Entertainment, and Innovation Initiatives and Others. It operates Taobao, a digital retail platform; Tmall, a third-party online and mobile commerce platform; Alimama, a monetization platform; 1688.

Alibaba Group Holding stock opened the day at $73.74 after a previous close of $72.51. The latest price was $74.11 (25-minute delay). Alibaba Group Holding is listed on the NYSE, has a trailing 12-month revenue of around USD$927.5 billion and employs 219,260 staff.

• Market capitalization: $170,200,629,248
• P/E ratio: 13.0112
• PEG ratio: 0.5506

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4. JD-com Inc Adr (JD)

JD. com, Inc. provides supply chain-based technologies and services in the People's Republic of China.

JD-com Inc Adr stock opened the day at $28.19 after a previous close of $27.55. The latest price was $28.21 (25-minute delay). JD-com Inc Adr is listed on the NASDAQ and has a trailing 12-month revenue of around USD$1.1 trillion.

• Market capitalization: $39,740,145,664
• P/E ratio: 11.9333
• PEG ratio: 1.2018

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5. Shopify (SHOP)

Shopify Inc. , a commerce company, provides a commerce platform and services in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, Australia, China, and Latin America. The company's platform enables merchants to displays, manages, markets, and sells its products through various sales channels, including web and mobile storefronts, physical retail locations, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, new buyers and build customer relationships, source products, leverage analytics and reporting, manage cash, payments and transactions, and access financing.

Shopify stock opened the day at $74.40 after a previous close of $74.01. The latest price was $72.39 (25-minute delay). Shopify is listed on the NYSE, has a trailing 12-month revenue of around USD$7.1 billion and employs 8,300 staff.

• Market capitalization: $88,429,953,024
• P/E ratio: 686.9999
• PEG ratio: 1.1192

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6. PayPal (PYPL)

PayPal Holdings, Inc. operates a technology platform that enables digital payments on behalf of merchants and consumers worldwide. It operates a two-sided network at scale that connects merchants and consumers that enables its customers to connect, transact, and send and receive payments through online and in person, as well as transfer and withdraw funds using various funding sources, such as bank accounts, PayPal or Venmo account balance, PayPal and Venmo branded credit products comprising its installment products, credit and debit cards, and cryptocurrencies, as well as other stored value products, including gift cards and eligible rewards.

PayPal stock opened the day at $64.11 after a previous close of $64.43. The latest price was $64.65 (25-minute delay). PayPal is listed on the NASDAQ, has a trailing 12-month revenue of around USD$29.8 billion and employs 27,200 staff.

• Market capitalization: $66,768,957,440
• P/E ratio: 16.5182
• PEG ratio: 0.5949

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7. MercadoLibre (MELI)

MercadoLibre, Inc. operates online commerce platforms in the United States. It operates Mercado Libre Marketplace, an automated online commerce platform that enables businesses, merchants, and individuals to list merchandise and conduct sales and purchases digitally; and Mercado Pago FinTech platform, a financial technology solution platform, which facilitates transactions on and off its marketplaces by providing a mechanism that allows its users to send and receive payments online, as well as allows users to transfer money through their websites or on the apps.

MercadoLibre stock opened the day at $1,384.87 after a previous close of $1,395.00. The latest price was $1,373.07 (25-minute delay). MercadoLibre is listed on the NASDAQ, has a trailing 12-month revenue of around USD$14.5 billion and employs 58,313 staff.

• Market capitalization: $70,868,885,504
• P/E ratio: 71.9444
• PEG ratio: 1.4199

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8. Chewy (CHWY)

Chewy, Inc. , together with its subsidiaries, engages in the pure play e-commerce business in the United States. It provides pet food and treats, pet supplies and pet medications, and other pet-health products, as well as pet services for dogs, cats, fish, birds, small pets, horses, and reptiles through its retail websites and mobile applications.

Chewy stock opened the day at $15.57 after a previous close of $15.60. The latest price was $15.25 (25-minute delay). Chewy is listed on the NYSE, has a trailing 12-month revenue of around USD$11.1 billion and employs 18,100 staff.

• Market capitalization: $7,010,846,208
• P/E ratio: 179.1111
• PEG ratio: 0.7963

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9. Overstockcom (OSTK)

Overstock. com, Inc. operates as an online retailer in the United States.

Overstockcom stock opened the day at $27.13 after a previous close of $25.55. The latest price was $25.34 (25-minute delay). Overstockcom is listed on the NASDAQ, has a trailing 12-month revenue of around USD$1.6 billion and employs 1,050 staff.

• Market capitalization: $760,216,256
• PEG ratio: -15.63

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10. Wayfair (W)

Wayfair Inc. provides e-commerce business in the United States and internationally. The company offers approximately thirty million products for the home sector.

Wayfair stock opened the day at $57.19 after a previous close of $57.75. The latest price was $53.06 (25-minute delay). Wayfair is listed on the NYSE, has a trailing 12-month revenue of around USD$12 billion and employs 12,800 staff.

• Market capitalization: $6,464,574,976
• PEG ratio: 23.5004

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11. Target Corporation (TGT)

Target Corporation operates as a general merchandise retailer in the United States. The company offers apparel for women, men, boys, girls, toddlers, and infants and newborns, as well as jewelry, accessories, and shoes; and beauty and personal care, baby gear, cleaning, paper products, and pet supplies. It also provides dry grocery, dairy, frozen food, beverages, candy, snacks, deli, bakery, meat, and food service; electronics, which includes video game hardware and software, toys, entertainment, sporting goods, and luggage; and furniture, lighting, storage, kitchenware, small appliances, home decor, bed and bath, home improvement, school/office supplies, greeting cards and party supplies, and other seasonal merchandise.

Target Corporation stock opened the day at $165.03 after a previous close of $166.51. The latest price was $165.98 (25-minute delay). Target Corporation is listed on the NYSE, has a trailing 12-month revenue of around USD$107.4 billion and employs 415,000 staff.

• Market capitalization: $76,183,560,192
• P/E ratio: 18.2889
• PEG ratio: 2.5616

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12. Etsy (ETSY)

Etsy, Inc. , together with its subsidiaries, operates two-sided online marketplaces that connect buyers and sellers in the United States, the United Kingdom, Germany, Canada, Australia, and France. Its primary marketplace is Etsy.

Etsy stock opened the day at $67.66 after a previous close of $68.35. The latest price was $66.16 (25-minute delay). Etsy is listed on the NASDAQ, has a trailing 12-month revenue of around USD$2.7 billion and employs 2,420 staff.

• Market capitalization: $7,910,525,952
• P/E ratio: 29.8036
• PEG ratio: 1.1089

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13. Oracle Corporation (ORCL)

Oracle Corporation offers products and services that address enterprise information technology environments worldwide. Its Oracle cloud software as a service offering include various cloud software applications, including Oracle Fusion cloud enterprise resource planning (ERP), Oracle Fusion cloud enterprise performance management, Oracle Fusion cloud supply chain and manufacturing management, Oracle Fusion cloud human capital management, Oracle Cerner healthcare, Oracle Advertising, and NetSuite applications suite, as well as Oracle Fusion Sales, Service, and Marketing. The company also offers cloud-based industry solutions for various industries; Oracle application licenses; and Oracle license support services.

Oracle Corporation stock opened the day at $115.38 after a previous close of $115.09. The latest price was $114.86 (25-minute delay). Oracle Corporation is listed on the NYSE, has a trailing 12-month revenue of around USD$52.5 billion and employs 164,000 staff.

• Market capitalization: $331,525,292,032
• P/E ratio: 31.8259
• PEG ratio: 1.0192

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14. Shutterstock (SSTK)

Shutterstock, Inc. provides platform to connect brands and businesses to high quality content in North America, Europe, and internationally. The company offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects in HD and 4K formats that are integrated into websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage.

Shutterstock stock opened the day at $42.53 after a previous close of $42.79. The latest price was $42.86 (25-minute delay). Shutterstock is listed on the NYSE, has a trailing 12-month revenue of around USD$874.6 million and employs 1,274 staff.

• Market capitalization: $1,452,344,192
• P/E ratio: 13.4408
• PEG ratio: 2.65

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15. Macy’s (M)

Macy's, Inc. , an omni-channel retail organization, operates stores, websites, and mobile applications in the United States. The company sells a range of merchandise, such as apparel and accessories for men, women, and kids; cosmetics; home furnishings; and other consumer goods under the Macy's, Bloomingdale's, and bluemercury brands.

Macy’s stock opened the day at $18.93 after a previous close of $19.02. The latest price was $18.86 (25-minute delay). Macy’s is listed on the NYSE, has a trailing 12-month revenue of around USD$23.9 billion and employs 85,581 staff.

• Market capitalization: $5,208,425,472
• P/E ratio: 49.9737
• PEG ratio: 0.9128

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Bottom line

While it’s possible to turn a profit investing in e-commerce stocks, keep in mind that — like any investment — e-commerce stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the internet retail industry, so carefully vet your picks before you invest. And if you’re new to investing, or if it’s been awhile since you’ve taken a critical look at your investing accounts, compare brokers to make sure you’re getting the best features in your trading account.

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