E-commerce stocks

The best e-commerce stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

How to buy e-commerce stocks

Sign up with an online broker or platform to invest in one of more of these e-commerce stocks.

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Use our comparison table to narrow down top brokers by fees and bonuses.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for the stock you're interested in. Find the stock by name or ticker symbol, like EBAY or AMZN. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Invest in the internet retail industry today with a market order or use a limit order to delay your purchase until the stock reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy fractional shares, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of an e-commerce company. Optimize your portfolio by tracking how your stock — and even the internet retail sector as a whole — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Compare e-commerce stocks

We round up a selection of stocks in or related to the internet retail industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

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1. eBay (EBAY)

eBay Inc. operates marketplace platforms that connect buyers and sellers worldwide. The company's Marketplace platform includes its online marketplace at ebay.

eBay stock opened the day at $61.44 after a previous close of $61.79. The latest price was $61.78 (25 minute delay). eBay is listed on the NASDAQ, has a trailing 12-month revenue of around USD10.3 billion and employs 12,700 staff.

• Market capitalization: $42,725,203,968
• P/E ratio: 7.9562
• PEG ratio: 0.8385

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2. Amazon-com (AMZN)

Amazon. com, Inc. engages in the retail sale of consumer products and subscriptions in North America and internationally.

Amazon-com stock opened the day at $3,316.00 after a previous close of $3,334.69. The latest price was $3,362.02 (25 minute delay). Amazon-com is listed on the NASDAQ, has a trailing 12-month revenue of around USD$386.1 billion and employs 1,298,000 staff.

• Market capitalization: $1,678,382,071,808
• P/E ratio: 79.6797
• PEG ratio: 1.4997

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3. Alibaba Group Holding (BABA)

Alibaba Group Holding Limited, through its subsidiaries, provides online and mobile commerce businesses in the People's Republic of China and internationally. It operates through four segments: Core Commerce, Cloud Computing, Digital Media and Entertainment, and Innovation Initiatives and Others. The company operates Taobao Marketplace, a mobile commerce destination; Tmall, a third-party online and mobile commerce platform for brands and retailers; Alibaba Health Internet platforms for pharmaceutical and healthcare products; Alimama, a monetization platform; 1688.

Alibaba Group Holding stock opened the day at $229.33 after a previous close of $229.88. The latest price was $229.44 (25 minute delay). Alibaba Group Holding is listed on the NYSE, has a trailing 12-month revenue of around USD$644.2 billion and employs 252,084 staff.

• Market capitalization: $628,390,821,888
• P/E ratio: 25.4522
• PEG ratio: 1.0995

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4. JD-com (JD)

JD. com, Inc. , through its subsidiaries, operates as an e-commerce company and retail infrastructure service provider in the People's Republic of China.

JD-com stock opened the day at $81.64 after a previous close of $81.76. The latest price was $83.00 (25 minute delay). JD-com is listed on the NASDAQ, has a trailing 12-month revenue of around USD$114.4 billion and employs 310,000 staff.

• Market capitalization: $126,984,159,232
• P/E ratio: 16.1603
• PEG ratio: 1.3953

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5. Shopify (SHOP)

Shopify Inc. , a commerce company, provides a commerce platform and services in Canada, the United States, the United Kingdom, Australia, Latin America, and internationally. The company's platform provides merchants to run their business in various sales channels, including web and mobile storefronts, physical retail locations, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, new buyers and build customer relationships, source products, leverage analytics and reporting, and access financing.

Shopify stock opened the day at $1,116.09 after a previous close of $1,123.01. The latest price was $1,142.06 (25 minute delay). Shopify is listed on the NYSE, has a trailing 12-month revenue of around USD$2.9 billion and employs 7,000 staff.

• Market capitalization: $137,544,417,280
• P/E ratio: 433.3977
• PEG ratio: -94.58

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6. PayPal (PYPL)

PayPal Holdings, Inc. operates as a technology platform and digital payments company that enables digital and mobile payments on behalf of consumers and merchants worldwide. Its payment solutions include PayPal, PayPal Credit, Braintree, Venmo, Xoom, Hyperwallet, and iZettle products.

PayPal stock opened the day at $236.88 after a previous close of $235.67. The latest price was $236.54 (25 minute delay). PayPal is listed on the NASDAQ, has a trailing 12-month revenue of around USD$21.5 billion and employs 26,500 staff.

• Market capitalization: $316,897,525,760
• P/E ratio: 76.2345
• PEG ratio: 2.7057

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7. MercadoLibre (MELI)

MercadoLibre, Inc. operates online commerce platforms in Latin America. It operates Mercado Libre Marketplace, an automated online commerce platform that enables businesses, merchants, and individuals to list merchandise and conduct sales and purchases online; and Mercado Pago FinTech, a financial technology solution platform, which facilitates transactions on and off its marketplaces by providing a mechanism that allows its users to send and receive payments online, as well as allows users to transfer money via their websites and mobile apps.

MercadoLibre stock opened the day at $1,402.86 after a previous close of $1,403.42. The latest price was $1,428.03 (25 minute delay). MercadoLibre is listed on the NASDAQ, has a trailing 12-month revenue of around USD$4 billion and employs 15,546 staff.

• Market capitalization: $79,765,585,920
• P/E ratio: 2897.3333
• PEG ratio: 2.28

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8. Chewy (CHWY)

Chewy, Inc. , together with its subsidiaries, engages in the pure play e-commerce business in the United States. The company provides pet food and treats, pet supplies and pet medications, and other pet-health products, as well as pet services for dogs, cats, fish, birds, small pets, horses, and reptiles through its chewy.

Chewy stock opened the day at $84.36 after a previous close of $80.65. The latest price was $86.70 (25 minute delay). Chewy is listed on the NYSE, has a trailing 12-month revenue of around USD$7.1 billion and employs 18,500 staff.

• Market capitalization: $35,745,796,096

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9. Overstock-com (OSTK)

Overstock. com, Inc. operates as an online retailer in the United States.

Overstock-com stock opened the day at $70.00 after a previous close of $66.81. The latest price was $70.86 (25 minute delay). Overstock-com is listed on the NASDAQ, has a trailing 12-month revenue of around USD$2.5 billion and employs 1,750 staff.

• Market capitalization: $3,241,732,352
• P/E ratio: 60.7984
• PEG ratio: -15.63

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10. Wayfair (W)

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides approximately twenty-two million products for the home sector under various brands.

Wayfair stock opened the day at $322.34 after a previous close of $310.01. The latest price was $322.05 (25 minute delay). Wayfair is listed on the NYSE, has a trailing 12-month revenue of around USD$14.1 billion and employs 16,122 staff.

• Market capitalization: $33,263,796,224
• P/E ratio: 172.4301
• PEG ratio: -2.1

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11. Target Corporation (TGT)

Target Corporation operates as a general merchandise retailer in the United States. The company offers food assortments, including perishables, dry grocery, dairy, and frozen items; apparel, accessories, home décor products, electronics, toys, seasonal offerings, food, and other merchandise; and beauty and household essentials. It also provides in-store amenities, such as Target Café, Target Optical, Starbucks, and other food service offerings.

Target Corporation stock opened the day at $207.24 after a previous close of $207.27. The latest price was $206.77 (25 minute delay). Target Corporation is listed on the NYSE, has a trailing 12-month revenue of around USD$93.6 billion and employs 409,000 staff.

• Market capitalization: $104,242,651,136
• P/E ratio: 24.1972
• PEG ratio: 3.2333

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12. Etsy (ETSY)

Etsy, Inc. operates two-sided online marketplaces that connect buyers and sellers primarily in the United States, the United Kingdom, Germany, Canada, Australia, France, and India. Its online market places include Etsy.

Etsy stock opened the day at $204.34 after a previous close of $206.86. The latest price was $209.76 (25 minute delay). Etsy is listed on the NASDAQ, has a trailing 12-month revenue of around USD$1.7 billion and employs 1,414 staff.

• Market capitalization: $27,641,284,608
• P/E ratio: 81.4902
• PEG ratio: 3.2525

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13. Oracle Corporation (ORCL)

Oracle Corporation provides products and services that address enterprise information technology environments worldwide. The company's cloud and license business engages in the sale, marketing, and delivery of its applications and infrastructure technologies through cloud and on-premise deployment models, including cloud services and license support; and cloud license and on-premise license. Its cloud software as a service offerings include a suite of cloud software applications, including enterprise resource planning (ERP), enterprise and performance management, supply chain management, human capital management, and customer experience cloud-based industry solutions, as well as NetSuite application suite, a cloud-based ERP solution.

Oracle Corporation stock opened the day at $70.83 after a previous close of $71.13. The latest price was $70.55 (25 minute delay). Oracle Corporation is listed on the NYSE, has a trailing 12-month revenue of around USD$39.7 billion and employs 135,000 staff.

• Market capitalization: $225,752,350,720
• P/E ratio: 18.7341
• PEG ratio: 1.6885

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14. Shutterstock (SSTK)

Shutterstock, Inc. , a technology company, provides content, and tools and services in North America, Europe, and internationally. It offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as Websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects, and HD and 4K formats that are integrated into Websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement digital imagery.

Shutterstock stock opened the day at $87.37 after a previous close of $86.67. The latest price was $91.65 (25 minute delay). Shutterstock is listed on the NYSE, has a trailing 12-month revenue of around USD$666.7 million and employs 967 staff.

• Market capitalization: $3,608,569,600
• P/E ratio: 50.5228
• PEG ratio: 2.65

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15. Macys (M)

Macy's, Inc. , an omnichannel retail organization, operates stores, websites, and mobile applications under the Macy's, Bloomingdale's, and bluemercury brands. It sells a range of merchandise, including apparel and accessories for men, women, and kids; cosmetics; home furnishings; and other consumer goods.

Macys stock opened the day at $15.95 after a previous close of $16.00. The latest price was $16.67 (25 minute delay). Macys is listed on the NYSE, has a trailing 12-month revenue of around USD$18.1 billion and employs 75,711 staff.

• Market capitalization: $5,108,994,048
• P/E ratio: 3.2376
• PEG ratio: 0.9128

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Bottom line

While it’s possible to turn a profit investing in e-commerce stocks, keep in mind that — like any investment — e-commerce stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the internet retail industry, so carefully vet your picks before you invest. And if you’re new to investing, or if it’s been awhile since you’ve taken a critical look at your investing accounts, compare brokers to make sure you’re getting the best features in your trading account.