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How to buy Glossier stock when it goes public

Here's everything we know so far about the Glossier IPO.

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Dawn Daniels
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New York-based Glossier, a natively digital cosmetics brand that appeals to millennials, is expected to conduct an initial public offering. The company has not yet filed a viewable Form S-1 with the US Securities and Exchange Commission, but we will update this page as new information emerges.

What we know about the Glossier IPO

Glossier, which began in 2010 as a social media beauty and lifestyle site run on a shoestring budget, has grown into a real beauty. The cosmetics manufacturer posted $100 million in sales in 2018 and is now valued at $1.2 billion. The company, which appeals to millennials, is now considering an IPO.

In March 2019, Glossier got a $100 million Series D investment led by Sequoia Capital. That latest round of investing tripled the firm’s value after it received a $52 million Series C infusion in 2018. Other participants in the latest funding round were Forerunner Ventures, Thrive Capital, IVP and Index Ventures.

How to buy shares in Glossier when it goes public

Once Glossier goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.

How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like Glossier can be useful in determining how the market is performing and whether now is a good time to invest in this industry. Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

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