IG vs eToro

Find out how these platforms compared when we looked at products, costs and learning resources

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Between 51%-81% of retail investor accounts lose money when trading CFDs. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

eToro and IG are both trading platforms that let you buy and sell stocks, exchange traded funds (ETFs), cryptocurrencies, commodities and currencies. They both also allow you to trade contracts for difference (CFDs).

Investing has recently become pretty popular. As a result, there are loads of “robo-advisors” and investment platforms appearing out of nowhere which allow everyone and their dogs to dip their toes in investing, no matter how much experience or knowledge of the subject they have.

IG and eToro are two major investment providers in the UK, but how do they compare?

IG vs eToro: Vital statistics

IG Share DealingeToro Free Stocks
Finder score★★★★★★★★★★
Customer satisfaction survey★★★★★★★★★★
Stocks and shares ISA available?
FSCS protected?
Costs score★★★★★★★★★★
Keep in mindCapital at risk. 71% of retail CFD accounts lose moneyCapital at risk. 51% of retail CFD accounts lose money
More InfoGo to site
More Info

On the face of it, these are similar providers – they’re both protected by the Financial Services Compensation Scheme (FSCS), which means that you are protected by up to £85,000 if either provider were to go bust.

eToro doesn’t let you invest in an individual savings account (ISA), but IG does – which means you can invest up to £20,000 in the 2024/2025 tax year without paying any capital gains tax on your profits.

In our customer satisfaction survey in December 2020, we surveyed both eToro and IG customers. eToro’s customers found that it had great fees, is easy to use, and has excellent customer service. Some customers didn’t like the additional fees.

IG’s customers said that it has great customer service and is easy to use. Some felt that it wasn’t the cheapest provider available.

Round 1: Fees

Logo
FREE TRADES
IG Share Dealing
FREE TRADES
eToro Free Stocks
Costs score★★★★★★★★★★
Minimum deposit£250£50
Standard trading fee£8£0.00
Best trading fee£3£0.00
Keep in mindCapital at risk. 71% of retail CFD accounts lose moneyCapital at risk. 51% of retail CFD accounts lose money
More InfoGo to site
More Info

eToro is a free trading platform, but IG does have pretty competitive fees. You can trade for as low as £3 per trade if you make 20 or more trades each month.

Basic trades are free with eToro, but there is a withdrawal fee of $5 USD and an inactivity fee of $10 USD. The minimum deposits are pretty similar – you need to deposit at least £250 with IG and $50 with eToro (about £40). However, crucially, all funds deposited to eToro are converted to US Dollars – when you hold any uninvested funds in your eToro account, they’re held in dollars. That means at the point of investing funds to eToro you’ll incur an FX fee of 1.5%. If you plan to invest in US stock, then it’s probably no big deal. But if only you plan to invest in UK stocks, it’s frustrating to have to pay any FX fee, and find yourself exposed to fluctuations in the value of the dollar.

Winner: eToro

Compare fees for buying shares on IG vs eToro

Pick a stock, select a quantity and our calculator will give you a guide to the total cost of that trade on each of these platforms. We regularly check fees, but bear in mind that stock prices, exchange rates and spreads fluctuate in real-time.

Stock

Quantity of shares

2
Platform Finder Score Account fee Min. initial deposit Trade cost Link
IG Share Dealing logo
4.1 ★★★★★
£0 £0 £724.66
Read reviewCapital at risk
eToro Free Stocks logo
4.3 ★★★★★
£0 $100 £721.77
Go to siteCapital at risk

Full comparison of share dealing platforms

Round 2: Products

IG Share DealingeToro Free Stocks
Stocks and shares ISA available?
Lifetime ISA (LISA)
Contracts for difference
Pension (SIPP)
Keep in mindCapital at risk. 71% of retail CFD accounts lose moneyCapital at risk. 51% of retail CFD accounts lose money
More InfoGo to site
More Info

IG lets you invest in a stocks and shares ISA, which means that you can make use of your annual ISA allowance. It also lets you invest in a private pension, if you want to save up for your retirement. You can invest up to £60,000 per year and get some great tax benefits. However, you can’t cash out until you turn 55.

eToro doesn’t have either of these products, and neither IG nor eToro lets you invest in a lifetime ISA.

Winner: IG

Round 3: Financial instruments

Both eToro and IG let you invest in and trade foreign exchange (forex), shares, options and exchange traded funds (ETFs).

Winner: Tie

Round 4: Stock exchanges

IG Share DealingeToro Free Stocks
Exchanges covered score★★★★★★★★★★
UK - London Stock Exchange
US - NASDAQ
US - New York Stock Exchange
Canada - Toronto Stock Exchange
Japan - Japan Exchange Group
Euronext
Germany - Deutsche Börse
Keep in mindCapital at risk. 71% of retail CFD accounts lose moneyCapital at risk. 51% of retail CFD accounts lose money
More InfoGo to site
More Info

Both of these platforms let you invest in most of the largest stock exchanges in the world. You can invest in UK, US and most European shares with both providers. The slight difference is that IG also lets you invest in Canadian shares.

Winner: IG

Round 5: Features

IG Share DealingeToro Free Stocks
Features rating★★★★★★★★★★
Desktop or web access
iPhone app
Android app
In-app news and research
In-app top-up
Keep in mindCapital at risk. 71% of retail CFD accounts lose moneyCapital at risk. 51% of retail CFD accounts lose money
More InfoGo to site
More Info

eToro and IG both have desktop or web access as well as both iPhone and Android apps, so you can access your investments anywhere you like. With both apps you can access in-app news and research and top up in the app.

The main difference between these providers is eToro’s social trading feature. eToro allows you to copy the actions of other traders. This lets you potentially profit from the experience of others, which allows you to learn about trading yourself. The platform shows you the average risk scores of the users and their gain over the last 12 months.

Winner: eToro

Round 6: Learning resources

IG Share DealingeToro Free Stocks
Resources rating★★★★★★★★★★
Guides
Videos and walkthroughs
Demo account
In-depth learning tools
Keep in mindCapital at risk. 71% of retail CFD accounts lose moneyCapital at risk. 51% of retail CFD accounts lose money
More InfoGo to site
More Info

IG and eToro have a lot to offer in terms of learning resources. Both platforms have information on what they offer. IG has an entire course on investing and trading that you can take to find out more, including quizzes and videos.

Meanwhile, eToro has a blog, a podcast and video tutorials. At the moment, it has one selection of videos about trading, but it has videos specifically targeted at beginners and pros coming soon.

Both eToro and IG have demo accounts available. This means that you can give trading a go without putting down real money. So, whether you’re deciding between platforms, or just want to give investing a go, this is a nice way.

On both platforms, there is no obligation to go ahead and trade real money. You can make imaginary trades for life, if you want.

Winner: IG

Overall winner: Is IG better than eToro?

These platforms have very different things on offer. IG has been around since 1974 and has a really solid platform in all areas. eToro is a little newer to the game, but it’s made great headway and is trusted by about 200,000 active users. If you are interested in more than just traditional investing, then look at eToro's crypto trading platform. This brings all social trading features of the eToro platform to crypto investing.

Which platform you choose to use will depend on what you are looking for. If you need an ISA or a pension, you’re better off with IG. IG also has ready-made portfolios available, if you prefer a bit of hand holding. If you’re looking for active, low-cost trading, then eToro is your best bet, as it’s commission-free for stock trades.

There are options for both beginners and experienced investors for both platforms, as well. The demo accounts and educational resources allow those newer to investing to find out how it works.

Winner: IG

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

*Cryptocurrencies aren't regulated in the UK and there's no protection from the Financial Ombudsman or the Financial Services Compensation Scheme. Your capital is at risk. Capital gains tax on profits may apply.

Cryptocurrencies are speculative and investing in them involves significant risks - they're highly volatile, vulnerable to hacking and sensitive to secondary activity. The value of investments can fall as well as rise and you may get back less than you invested. Past performance is no guarantee of future results. This content shouldn't be interpreted as a recommendation to invest. Before you invest, you should get advice and decide whether the potential return outweighs the risks. Finder, or the author, may have holdings in the cryptocurrencies discussed.

Avatar

Written by

Zoe Stabler DipFA

Zoe was a senior writer at Finder specialising in investment and banking, and during this time, she joined the Women in FinTech Powerlist 2022. She is currently a senior money writer at Be Clever With Your Cash. Zoe has a BA in English literature and a Diploma for Financial Advisers. She has several years of experience in writing about all things personal finance. Zoe has a particular love for spreadsheets, having also worked as a management accountant. In her spare time, you’ll find Zoe skating at her local ice rink. See full profile

More guides on Finder

  • How to buy SPDR FTSE UK All Share UCITS ETF Acc

    Ever wondered how to invest in FTAL ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.

  • How to buy Franklin FTSE United Kingdom ETF

    Ever wondered how to invest in FLGB ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.

  • How to buy HSBC FTSE 100 UCITS ETF

    Ever wondered how to invest in HUKX ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.

  • How to buy Flutter Entertainment shares

    Thinking about buying shares in Flutter Entertainment? We explain how to do it and compare a range of providers who will give you access to global markets.

  • How to buy Dettol shares | 4428p

    Sales of Reckitt Bencksier products like Dettol have risen due to coronavirus. Here’s how you can invest in Dettol, by buying Reckitt Benckiser shares.

  • How to buy AT&T shares

    Ever wondered how to buy shares in AT&T? We explain how and compare a range of providers that can give you access to many brands, including AT&T.

  • How to buy Wincanton shares

    Ever wondered how to buy shares in Wincanton? We explain how and compare a range of providers that can give you access to many brands, including Wincanton.

  • How to buy United Utilities Group shares

    Ever wondered how to buy shares in United Utilities? We explain how and compare a range of providers that can give you access to many brands, including United Utilities.

  • How to buy Relx shares

    Find out how to buy shares in RELX, see its share prices over the last three months and check out our must-do checklist if you’re looking to invest.

  • How to buy Reach shares

    Ever wondered how to buy shares in Reach? We explain how and compare a range of providers that can give you access to many brands, including Reach.

Go to site