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The best business credit cards for PPC
If shelling out for Adwords, Facebook adverts and other paid ads is unavoidable, maybe you can at least earn some rewards in the process.
When you think about business credit cards and expenses, ads may not be the first thing that comes to mind. However, there is really no reason not to get a rewards business credit card, use it to pay for PPC and earn tons of cashback, rewards or air miles on it. How does a free plane ticket for the Maldives in return for your latest marketing campaign sound?
There isn’t a huge choice of rewards business credit cards available on the market, but we’ve selected the top-earning ones for you.
Best credit card for earning cashback on PPC spending
If you’re looking for a great rewards card that can earn you cashback on your day-to-day business spending, the Juni Business Card is a solid choice.
Designed with digital entrepreneurs in-mind, the Juni Business Card has some nifty features if you’re planning to use it for your PPC spending. With this card, you have the ability to customise your daily spending limits (up to £250,000), meaning that if you could use this to increase your ad spend to “boost your ROAS” and earn 1% cashback at the same time.
However, as the Juni Business Card is technically a charge card, you will have to repay your balance in full each month otherwise you could be paying a fee instead of reaping those cashback benefits.
Best credit card for earning rewards on PPC spending
If you’d rather earn points that you can then exchange for experiences, vouchers and treats, American Express is definitely the biggest player in the game. The Amex Gold Business card earns you Membership Rewards points, just like most Amex personal cards, which you can then redeem for a huge range of rewards. Their value depends on what you use them for.
Rewards are a bit more time consuming than cashback (you need to keep an eye on your point balance, pick your rewards, use the vouchers etc), but also much more fun. Also, most people end up treating themselves with something they wouldn’t normally buy, which is a nice thing to do once in a while.
How to choose your business credit card for PPC: cashback, rewards or air miles?
When picking a rewards credit card, there are a few things to keep in mind to find the one that works best for your business. Here’s a basic checklist that should give you a good grasp of the cards you’re comparing:
- Annual fee. All the good rewards business credit cards come with an annual fee, so be prepared. It’s a case of making sure you’ll use it enough to both make up for the annual fee and earn something on top.
- Earn rate. Look at how many points/miles/cashback you get for every £1 you spend on the card. Cashback is often expressed as a percentage. For example, 1% cashback translates into £1 for every £100 you spend. For rewards and air miles, you also need to check how much the points/miles are actually worth and what you can do with them.
- Sign-up bonus. It’s not a key factor if you’re looking for a credit card in the long term, but it’s usually worth a few dozen pounds, so it’s worth keeping it in mind.
- Type of rewards. This is all about what your business could benefit the most from or what you like best. Long story short, cashback is less fussy, reward points make good treats and air miles are for globetrotters.
- Eligibility. Don’t forget to check the eligibility criteria and make sure you can actually get the credit card you’re interested in.
- Interest rate. If you find yourself unable to pay off your card balance in full, how much would it cost your business?
- Extra benefits. Some business credit cards may come with added perks, such as travel insurance.
It’s pivotal to keep in mind that rewards credit cards are meant for earning rewards, not for borrowing. They thus tend to come with fairly high interest rates.
If you think you may end up carrying a balance on your business credit card, it may be worth considering a different option (such as a low-rate business credit card). If you carry a balance, the extra costs will eat away at the rewards you earn, and the card simply won’t be worth it anymore.
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