Finder makes money from featured partners, but editorial opinions are our own. Advertiser disclosure

Stockbrokers 101

Find out why you might need a broker and how to find the right one for your investment strategy.

What does a stockbroker do?

A stockbroker is someone who is licensed to buy and sell investments, including stocks, bonds and mutual funds, on behalf of an investor. Since individual investors can’t directly access the stock market, a broker helps facilitate the process by executing trades on behalf of their clients. Essentially, the broker acts as a go-between for the investor and the stock market.
With the rise of online trading platforms and apps like Robinhood and E*TRADE, investors may never talk to an actual stockbroker. But if you ever need advice or input from an investment or financial advisor, stockbrokers also offer guidance. For example, a stockbroker might suggest which stocks to buy or sell based on market conditions.

Stockbroker vs. brokerage

Brokerages are firms or companies that are licensed to execute trades. Stockbrokers are employed by those brokerages to execute trades on behalf of their clients.

Online or offline

Whether a broker is online or offline depends in part on how easy it is to contact when you need them. Many high-end wealth management firms and hedge funds can be called offline brokers because you’ll need to contact them directly to execute a transaction. You’ll get more personalized service, but it may slow down your transaction time.
On the other hand, with online brokers you generally only need an Internet connection to make a transactions in a matter of seconds. Even traditional brokers like Vanguard and Fidelity have online tools and services these days, blurring any distinction.

What is a full-service broker?

Brokerage companies typically come in three varieties: full-service brokerages, discount brokerages and robo-advisors.
Full-service brokerages employ stockbrokers to execute trades and provide advice for brokerage clients. Discount brokerages are generally online platforms that allow investors to apply for their own brokerage accounts and execute trades independently. Robo-advisors are automated investment platforms for passive investors who want their portfolios managed by an algorithm-driven electronic service.
Investors that want the guidance and expertise of a licensed trading professional may prefer to open an account at a full-service brokerage. Investors that want more control over the investment process may prefer a discount or online brokerage that allows them to place orders for their own trades.

Types of brokerages

These days, there’s a brokerage for every type of investor. And the list continues to expand.

Discount brokers/platforms

Discount brokers are best for beginner investors and DIY traders who aren’t seeking any advice. Here are some of our top picks.

Discount brokerProsConsRead full review
  • 0% management fee
  • Commission-free trades on stocks, ETFs and options
  • $0 minimum deposit
  • Invest fractional shares
  • Costs extra for stock research
  • Can’t trade mutual funds or buy options
Robinhood review
JPMorgan Self-Directed Investing
  • Commission-free trades on stocks, ETFs and options
  • Mutual funds with no transaction fees
  • $0 minimum deposit
  • Robust digital tools like stock screeners
  • Can’t trade cryptocurrencies, futures, commodities or forex
JPMorgan Self-Directed Investing review
  • Commission-free trades on stocks, ETFs and options
  • $0 minimum deposit
  • User-friendly stock screener and research tools
  • Traditional and Roth IRA options
  • Can’t trade bonds or mutual funds
WeBull review

Robo-advisors that do it all for you

If you want to hand off investment management to an advanced algorithm, try a robo-advisor. A robo-advisor recommends a diversified portfolio based on your individual investment goals and risk tolerance.
From there, an advanced algorithm manages and rebalances your portfolio. Here are some of our top picks.

AccountProsConsRead full review
SoFi Invest
  • $0 minimum deposit
  • No management fee
  • Individual stock and ETF trading option
  • Lacks research tools
SoFi invest review
  • $0 minimum deposit
  • 0.25% management fee
  • Tax-loss harvesting services for free
  • No individual investing
Betterment review
  • 0.25% management fee on all account balances
  • Tax-loss harvesting services for free
  • 529 plan option
  • $500 minimum deposit
Wealthfront review

Brokerage platforms that offer access to advisors

If you’re a high-net-worth individual seeking holistic wealth management through financial advisors, consider these full-service brokerage firms.

BrokerageProsConsRead full review
Fidelity Investments
  • Financial advisory services tiered to different wealth levels
  • Fidelity Personalized Planning & Advice: Robo-advisor + one-on one calls with a financial advisor
  • Fidelity Wealth Management: Comprehensive wealth management from a personal advisor
  • Private Wealth Management: Holistic wealth management from a specialized team
  • Zero-commission stock and ETF trades
  • Minimums and fees may be high
  • Fidelity Personalized Planning and Advice: $25,000 minimum investment and a 0.50% advisory fee.
  • Fidelity Wealth Management: $250,000 minimum investment and an advisory fee of 0.50% to 1.50%
  • Fidelity Private Wealth Management: Minimum investable assets of $10 million
  • Can’t trade crypto
Fidelity Investments Review
Merrill Edge
  • Merrill Guided Investing with an Advisor: One-on-one advice and a diversified portfolio managed by an investment team
  • Commission-free stocks, ETFs and options
  • Minimums and Fees may be high: $20,000 minimum and 0.85% annual fee
  • Can’t invest in futures or forex
Merrill Edge Review
  • Combines robo-advising with actively managed portfolios
  • Keeps you updated on your portfolio in real-time
  • No trading, rebalancing, deposit or withdrawal fees
  • Minimums and Fees may be high: $5 monthly fee for balances under $10,000 and 1% annual fee for accounts $10,000 and over
  • Choice of two investment portfolios
  • No bonds, crypto or options trading
Titan review

CFPs for financial planning beyond investing

If you want wide-reaching financial planning advice, but you’re not high-net-worth, consider hiring a certified financial planner (CFP). A CFP can help you meet financial goals like paying off debt, planning for retirement and saving for your child’s college education. Many work on an hourly basis.
And while pretty much anyone can take on the title “financial planner,” CFPs are held to a higher standard. As fiduciaries, CFPs are obligated to provide advice solely in your best interest. This means they’re not allowed to get any kickbacks for recommending one product over another.Back to top

How do I find the right broker?

Narrow down your options by:

  • Selecting a brokerage type. Full-service brokerages are a solid option for those who prefer the in-person guidance and expertise of a stockbroker. For investors prepared to execute their own orders, online brokerages and robo-advisors stand at the ready.
  • Picking your market. The market you plan to invest in impacts the brokerages available for you to choose from. Most US brokerages offer access to the NYSE and Nasdaq, but platforms that offer access to international markets — like Fidelity and Zacks Trade — are few and far between.
  • Deciding what you’d like to invest in. Do you plan to trade stocks or would you like to explore the crypto market? Brokerages vary in the assets they have available for trade, so make sure your broker offers access to what you plan to invest in.
  • Checking fees. Keep an eye out for account management fees, trading commissions, transfer fees and currency conversion costs.
  • Comparing research tools. If opting for an online brokerage, review the platform’s research and analysis tools. Less experienced investors won’t need the same type of sophisticated research tools advanced traders require.
Back to top

What are the license requirements for becoming a stockbroker?

All stockbrokers in the US must be licensed by the Financial Industry Regulatory Authority (FINRA) in order to practice. But before taking the mandatory tests to receive a license, you typically need to be sponsored by a broker and complete a minimum of four months of employment.
Most stockbrokers hold a four-year degree in accounting, math, finance, banking, economics or business. Some even acquire an MBA or Master of Science in Finance. While post-secondary education isn’t required to take a FINRA exam, education, training and experience can help you pass.
There are two tests you must take to become a licensed stockbroker: the Series 7 exam and the Series 63 exam. The Series 7 exam covers investment basics and Securities and Exchange Commission (SEC) regulations.
The Series 63 exam, also called the Uniform Securities Agents State Law Examination, covers the principles of transaction law and state securities regulations. Not all states require stockbrokers to take the Series 63 — residents of Colorado, the District of Columbia, Florida, Louisiana, Maryland, New Jersey and Ohio only need to pass the Series 7 exam. Back to top

How do stock brokers make money?

The following conditions determine how much a broker is paid:

  • Commission. This is the primary source of income for brokers. A commission is given to the broker every time you trade through them. The more you trade, the more you pay.
  • Referral bonuses. Sometimes brokers will encourage and recommend specific stocks to invest in. The brokers receive a referral bonus if you decide to invest in that product.
  • Broker fees. Calling a broker for advice or to make a transaction will cost you.

The average salary of a broker is $71,720, but this varies based on the broker’s experience level and the commission they receive.

Bottom line

Finding the right stockbroker can mean spending less and making trades that are best for your investment strategy. A brokerage can help you manage your portfolio and set practical investment goals. Review your brokerage account options with multiple providers to find the platform best suited to your investment needs.

Frequently asked questions

What kinds of securities can I buy online?
Buy almost any type of stock, bond or mutual fund online.
What’s the difference between a cash account and a margin account?
Customers who pay in full for the cost of the securities purchased use cash accounts. Customers who are authorized to borrow part of an investment’s total purchase cost from their brokerage firm use margin accounts.

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

Shirley Liu's headshot
Written by


Shirley Liu is Finder's global program manager. She was previously the publisher for banking and investments and has also written comparisons for energy, money transfers, Uber Eats and many other topics. Shirley has a Master of Commerce and a Bachelor of Media, Journalism and Communications from the University of New South Wales. She is passionate about helping people find the best deal for their needs. See full bio

More guides on Finder

Ask a Question provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Go to site