Is Now a Good Time to Buy Stocks?

With the S&P 500 hitting new all-time highs and interest rates still elevated, many investors are asking the same question: Is now the right time to buy stocks, stay invested or wait for a pullback?

It’s a fair question, especially with mixed signals across markets. Inflation is trending lower, and corporate earnings are stabilizing. Yet, the gains are concentrated in a small group of stocks. Meanwhile, recession calls have faded, but so has confidence in what comes next.

Whether you’re deploying new capital, managing gains or reassessing your asset allocation, the decision to buy or hold equities right now depends on more than headline sentiment. It comes down to time horizon, sector strength, valuation discipline and risk tolerance.

This is not a moment for blanket moves. It’s a time to evaluate where you are, what you own and what still fits.

Should I buy stocks right now or wait?

Markets have rebounded sharply over the past year, leading many investors to wonder if they’ve missed the opportunity. The short answer: not necessarily.

The forward price-to-earnings (P/E) ratio for the S&P 500 sits at 22.2, which is above its five-year average and its 10-year average.⁽¹⁾ If you’re investing for the long term, current prices, even if overvalued, shouldn’t warrant staying out.⁽²⁾

But if you need the cash within the next few years, a portfolio of only stocks may be too risky.

Trying to time the perfect entry point is rarely productive. A more reliable approach is to stay invested consistently, adjusting only when your goals, risk tolerance or time horizon change.

Is now a good time to invest in the stock market?

The market outlook today is mixed:

• Valuations are slightly above long-term averages, which could limit future returns.
• Interest rates remain high, pressuring growth stocks. A Fed rate cut would likely boost markets, but timing is uncertain.
• Earnings have stabilized, though growth is uneven by sector. For the second quarter, as of August 1, 2025, roughly 82% of S&P 500 companies have reported earnings per share (EPS) above estimates.⁽²⁾
• Market breadth is narrow, with a few large-cap names accounting for much of the gains. The “Magnificent Seven” now comprises over half the index by weight.⁽³⁾

This isn’t a clear “buy everything” environment, but it’s also not a time to avoid stocks entirely. Being selective likely matters more now than during broad bull markets.

What stocks to buy today: Evaluating sector strength and risk

Choosing what to buy today depends less on timing and more on sector positioning, earnings visibility and how much risk you’re willing to take.

Sectors showing relative strength

• Technology. Continues to lead in growth, driven by artificial intelligence (AI), cloud infrastructure and software as a service (SaaS).⁽⁴⁾ As of August 7, 2025, tech makes up 34% of the S&P 500 — larger than any other sector.⁽⁵⁾
• Energy. Offers strong cash flow and dividend yield, and its valuation remains positive. Analysts highlight it’s still supported by global demand and policy tailwinds.⁽⁶⁾
• Healthcare. The biggest underperformer to date in 2025, and trades below its 5- and 10-year averages, but analysts see opportunity in its steady revenue outlook.⁽⁷⁾, ⁽⁶⁾
• Industrial and defense. A top-performing sector year to date, benefiting from infrastructure spending and global rearmament trends.⁽⁷⁾

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Areas with elevated risk

• Consumer discretionary. Vulnerable to interest rates and household spending shifts. Some retail names look oversold, but margin pressure is real.⁽⁸⁾,⁽⁹⁾
• Small caps. Often underappreciated and undervalued relative to large caps. Analysts see hidden opportunity in firms tied to AI infrastructure and merger & acquisition (M&A) environments, but with higher volatility and credit risk.⁽¹⁰⁾
• Financials. Bank stocks have rallied but remain exposed to regulatory overhangs and consumer spending risks.⁽⁶⁾

Stock selection today may be less about chasing themes and more about aligning exposure with what you believe the next 12–24 months will look like. Focus on companies with clear earnings visibility, durable margins and balance sheets built to handle more rate volatility.

Should I sell my stocks now or stay invested?

Selling during volatile markets can feel safe, but it often does more harm than good.

Why staying invested often wins

Selling purely out of caution when markets are elevated can lead to missed gains. Historically, the S&P 500 has recovered from every major downturn, often making new highs within months or years.⁽¹¹⁾ Long-term returns tend to favor investors who remain consistently invested, rather than attempting to time short-term exits.

What’s more, missing the market’s best days can significantly hurt long-term returns. One analysis shows that missing just the five strongest S&P 500 trading days since 1988 reduced returns by 37%.⁽¹²⁾

Legendary economists like Burton Malkiel call market timing the “biggest unforced error.” He recommends dollar-cost averaging through diversified index funds to avoid emotional selling.⁽¹³⁾

When selling may be justified

• Rebalancing. If equities now make up a higher percentage of your portfolio than intended, trimming can restore balance.
• Changes in fundamentals. Sell when a company or fund no longer aligns with its intended role — for example, if earnings outlook weakens or its strategy shifts.
• Cash needs. If you’re near retirement or expect significant expenses, shifting to more conservative holdings makes sense — especially if your time horizon is short.

Why reacting to volatility rarely helps

Frequent “return-chasing” — buying after a recent rise and selling after a dip — reduces long-term returns. Investors often do the opposite of buying low and selling high.

A disciplined plan is more effective than trying to time headlines. Seeking perfect entry or exit points is unreliable even for professionals.

Best time to buy stocks historically — and what that means now

No one reliably times market bottoms, but patterns are evident:

• Post-correction periods. After a 10% drop, the S&P 500 often returns roughly 12.5% in the following year.⁽¹⁴⁾ Five-year returns exceed 50% on average.
• Corrections happen regularly. Typically, a roughly 14% midyear drop, yet 75% of years still end positive.⁽¹⁵⁾
• Recovery is typically swift. Corrections of 5–10% average recovery in three months, full recovery of 10–20% drops normally within about eight months.⁽¹⁶⁾

Avoid waiting for perfect timing. Most long-term gains arrive from staying invested through imperfect conditions.

Is now a good time to invest — or should you hold cash?

With the S&P 500 hovering near all-time highs, tech valuations stretched and inflation showing renewed signs of life, sitting in cash may feel like the safer move. But history consistently favors participation over hesitation. Holding excess cash may preserve optionality, but it also exposes investors to purchasing power erosion and opportunity cost, especially when markets are rising and money market yields begin to plateau.

Timing the market is harder than enduring it. Even modest allocations deployed during uncertain periods have historically outperformed waiting for a perfect entry point that rarely announces itself. If you’re holding more cash than usual, it’s reasonable to stay selective — but staying entirely on the sidelines carries its own risk. Investing doesn’t have to mean going all in, but it does mean staying in.

If you’re ready to put cash to work but still evaluating where to start, compare the best brokerage accounts to find a platform that fits your strategy, whether you’re investing actively or building long-term positions.

To make sure you get accurate and helpful information, this guide has been edited by Holly Jennings as part of our fact-checking process.

Written by

Matt Miczulski

Investments editor and market analyst

Matt Miczulski is an investments editor and market analyst at Finder. With over 450 bylines, Matt dissects and reviews brokers and investing platforms to expose perks and pain points, explores investment products and concepts and covers market news, making investing more accessible and helping readers to make informed financial decisions. Before joining Finder in 2021, Matt covered everything from finance news and banking to debt and travel for FinanceBuzz. His expertise and analysis on investing and other financial topics has been featured on Yahoo Finance, CBS, MSN, Best Company and Consolidated Credit, among others. Matt holds a BA in history from William Paterson University. See full bio

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