How to buy football stocks

Can I buy football stocks?

The National Football League is made up of 32 professional US football teams, almost all of which are privately owned. The league itself is not publicly traded on a stock exchange.

The only publicly owned football team is the Green Bay Packers, but you can’t buy its stock on a major exchange. The company has sold stock directly on select occasions, most recently in November 2021. NFL rules allow funds to be used for projects like stadium improvements but not for players’ salaries or operating expenses.If you want to buy football stocks, take a look at companies that sponsor the NFL or that offer products and services related to the football industry.

Finder’s top picks for buying football stocks

Top pick for stock bonuses

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• Trade stocks, options, ETFs, mutual funds, alternative asset funds
• $0 commission on stocks, ETFs and options with no options contract fees
• Get up to $1,000 in stock when you open and fund a new account within 45 days
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Probability of Member receiving $1,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease.

Terms and conditions apply*. For 401k rollovers, existing SoFi IRA members must complete 401k rollovers via this link For SoFi members without a SoFi IRA, a SoFi IRA must first be opened, and 401k rollover must be completed utilizing Capitalize via this link. SoFi and Capitalize will charge no additional fees to process a 401(k) rollover to a SoFi IRA. SoFi is not liable for any costs incurred from the existing 401k provider for rollover. Please check with your 401k provider for any fees or costs associated with the rollover. For IRA contributions, only deposits made via ACH and cash transfer from SoFi Bank accounts are eligible for the match. Click here for the 1% Match terms and conditions.

Up to 2% match

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Football stocks to watch

Verizon Communications Inc. (VZ)

Verizon Communications is a global communications, technology, information and entertainment company. It provides phone service plans, internet network access, wireless equipment and many related products and services to consumers, businesses and governmental entities.

Verizon is the official 5G partner of the NFL, signing a ten-year deal worth approximately $1 billion with the league in 2021.

• Communication Services
• Exchange: NYSE
• Dividend yield: 5.07%
• Price-earnings (P/E) ratio: 9.58

Buy VZ.NYSE now

PepsiCo, Inc. (PEP)

PepsiCo manufactures, markets, distributes and sells beverages and convenient foods worldwide. It operates through a network of direct-store-delivery, customer warehouse and distributor networks as well as directly to consumers through e-commerce platforms and retailers.

PepsiCo renewed its NFL sponsorship in 2022, although the terms were not disclosed. Its previous ten-year deal was reportedly worth $2 billion.

• Consumer Defensive
• Exchange: Nasdaq Global Select Market
• Dividend yield: 2.70%
• Price-earnings (P/E) ratio: 25.34

Buy PEP.NASDAQ now

NIKE, Inc. (NKE)

NIKE designs, develops, markets and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in 6 categories including football, running, NIKE basketball, the Jordan brand, training, and sportswear.
Nike spends $120 million each year to be the official uniform provider for all NFL teams.

• Consumer Cyclical
• Exchange: NYSE
• Dividend yield: 1.12%
• Price-earnings (P/E) ratio: 29.65

Buy NKE.NYSE now

DraftKings Inc. (DKNG)

DraftKings Inc. is a digital sports entertainment and gaming company. It offers multi-channel sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries.

In 2021, the NFL signed a deal worth around $1 billion with 3 sports betting companies: DraftKings, Caesars and FanDuel. DraftKings also has a deal with Genius Sports that gives it access to a full portfolio of global sports data including NFL-related products.

• Consumer Cyclical
• Exchange: Nasdaq Global Select Market
• Dividend yield: N/A
• Price-earnings (P/E) ratio: N/A

Buy DKNG.NASDAQ now

Anheuser-Busch InBev SA/NV (BUD)

Anheuser-Busch InBev SA/NV is a Belgium-based company that produces, distributes and sells beer, alcoholic beverages and soft drinks worldwide. Its extensive portfolio of brands includes Budweiser, Corona, Michelob ULTRA, Stella Artois, Modelo Especial and Victoria.
In 2021, Anheuser-Busch InBev signed a deal reportedly worth more than $250 million to be the official provider of beer and hard seltzer for the NFL.

• Consumer Defensive
• Exchange: NYSE
• Dividend yield: 1.00
• Price-earnings (P/E) ratio: 23.93

Buy BUD.NYSE now

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Finder Score	Available asset types	Stock trade fee	Minimum deposit	Cash sweep APY	bullet point infobox
Promoted Finder score 8.2 Great Zacks Trade	Finder score 8.2 Great	Stocks, Bonds, Options, Mutual funds, ETFs, CDs	$0.01	$250	2.83%	Leverage powerful trading tools and low margin rates to trade stocks, options, ETFs, mutual funds and bonds.	Go to site More info	loading
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Finder score 9 Excellent SoFi Active Invest	Finder score 9 Excellent	Stocks, Options, Mutual funds, ETFs, Alternatives	$0	$0	0.01%	Get up to $1,000 in stock when you open and fund a new account. T&Cs apply.	Trade stocks, ETFs, and options with zero commissions, invest in IPOs or automate your portfolio, with exclusive perks available through SoFi Plus.	Important information INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE Other fees, such as exchange fees, may apply. Please view our fee disclosure to view a full listing of fees. Investing in alternative investments and/or strategies may not be suitable for all investors and involves unique risks, including the risk of loss. An investor should consider their individual circumstances and any investment information, such as a prospectus, prior to investing. Interval Funds are illiquid instruments, the ability to trade on your timeline may be restricted. Brokerage and Active investing products offered through SoFi Securities LLC, Member FINRA (www.finra.org) /SIPC(www.sipc.org). There are limitations with fractional shares to consider before investing. During market hours fractional share orders are transmitted immediately in the order received. There may be system delays from receipt of your order until execution and market conditions may adversely impact execution prices. Outside of market hours orders are received on a not held basis and will be aggregated for each security then executed in the morning trade window of the next business day at market open. Share will be delivered at an average price received for executing the securities through a single batched order. Fractional shares may not be transferred to another firm. Fractional shares will be sold when a transfer or closure request is initiated. Please consider that selling securities is a taxable event. Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire investment Before trading options please review the Characteristics and Risks of Standardized Options Advisory services are offered by SoFi Wealth LLC, an SEC-registered investment adviser. Utilizing a margin loan is generally considered more appropriate for experienced investors as there are additional costs and risks associated. It is possible to lose more than your initial investment when using margin. Please see https://www.sofi.com/wealth/assets/documents/brokerage-margin-disclosure-statement.pdf for detailed disclosure information SoFi Plus members can schedule an unlimited number of appointments with a financial planner during periods in which the SoFi Plus member meets the eligibility criteria set forth in section 10(a) of the SoFi Plus Terms and Conditions. SoFi members who are not members of SoFi Plus can schedule one (1) appointment with a financial planner. The ability to schedule appointments is subject to financial planner availability. SoFi reserves the right to change or terminate this benefit at any time with or without notice. Advisory services are offered by SoFi Wealth LLC, an SEC-registered investment adviser. Information about SoFi Wealth’s advisory operations, services, and fees is set forth in SoFi Wealth’s current Form ADV Part 2 (Brochure), a copy of which is available upon request and at www.adviserinfo.sec.gov. Probability of Member receiving $1,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease Robo Advisor: Automated investing is offered through SoFi Wealth LLC, an SEC-registered investment adviser. 0.25% fee is based on your account value. The wrap program fee may cost more or less than purchasing brokerage, custodial, and record keeping services separately. Terms and conditions apply*. For 401k rollovers, existing SoFi IRA members must complete 401k rollovers via this link For SoFi members without a SoFi IRA, a SoFi IRA must first be opened, and 401k rollover must be completed utilizing Capitalize via this link. SoFi and Capitalize will charge no additional fees to process a 401(k) rollover to a SoFi IRA. SoFi is not liable for any costs incurred from the existing 401k provider for rollover. Please check with your 401k provider for any fees or costs associated with the rollover. For IRA contributions, only deposits made via ACH and cash transfer from SoFi Bank accounts are eligible for the match. Click here for the 1% Match terms and conditions.	Go to site More info	loading
Finder score 8.2 Great eToro	Finder score 8.2 Great	Stocks, Options, ETFs, Cryptocurrency, Investments	$0	$0	3.75%	No commission stock, ETF and options trades, with 3.9% interest on your options account balance and no options contract fees. See full disclosure.	Important information eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finder is not an affiliate and may be compensated if you access certain products or services offered by the BD.	Go to site More info	loading
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Finder score 8 Great Acorns	Finder score 8 Great	Stocks, ETFs	$0	$0	N/A	Get a $20 bonus when you set up an account and make your first recurring investment (min. $5). T&Cs apply.	Automate investing with recurring contributions starting at $5 and invest spare change from everyday purchases.	Go to site More info	loading

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What is the Finder Score?

The Finder Score crunches 147 key metrics we collected directly from 18+ brokers and assessed each provider’s performance based on nine different categories, weighing each metric based on the expertise and insights of Finder’s investment experts. We then scored and ranked each provider to determine the best brokerage accounts.

We update our best picks as products change, disappear or emerge in the market. We also regularly review and revise our selections to ensure our best provider lists reflect the most competitive available.

Read the full Finder Score breakdown

How to buy football stocks

1. Choose a broker or trading platform. Fees and account options vary between platforms, so be sure to carefully check the costs and features of any platforms in which you’re interested.
2. Open a stock trading account. You’ll usually need to provide your name, date of birth, contact information, Social Security number, proof of ID and details of the bank account you want linked to your investment account.
3. Deposit funds. Transfer funds from your linked bank account to your investment account. Note that some platforms have minimum deposit requirements.
4. Buy football stocks. Once your account is set up and funded, you can begin buying and selling stocks.

How to buy stocks online

Risks of buying football stocks

Like any stock, the value of football stocks can change based on a wide range of factors such as company performance, profit projections, news or scandals related to the industry, public interest in the industry and the health of the economy overall.

Companies with diversified interests are somewhat buffered against negative movements in the football industry. This is one of the benefits of investing in large corporate NFL sponsors instead of NFL teams.

But widespread events like the COVID-19 pandemic and economic recessions can still impact even the most established corporations. When sifting through investments, consider all aspects of a business including short- and long-term performance, recent and expected losses, plans for growth and the company’s responses to market changes.

Bottom line

It’s currently impossible to buy NFL stock directly, but you can still invest in companies that are related to the football industry. While it might seem fun to buy stocks as a way of supporting your favorite sport or teams, remember that the value of football stocks can fluctuate like any investment, potentially providing both risks and rewards.

Stock trading: The rewards, risks and how to start

Frequently asked questions

• Do football stocks pay dividends?

  Not all publicly traded companies pay dividends, but some do. Football stocks that pay dividends include Verizon Communications, Nike, PepsiCo and Anheuser-Busch InBev.

• Can I buy stocks in football players?

  No, but you can invest in how football players perform through apps like PredictionStrike, DraftKings and FanDuel. DraftKings and FanDuel are sports betting apps that let you make money by correctly predicting player statistics.

  PredictionStrike is different in that it lets you buy, hold and sell player stocks, which move based on factors like trading volume and how player stats compare to fantasy football projections.

• Can I buy stock in European (UEFA) football clubs?

  Yes. If you want to invest in European football (known as soccer in the US), you can buy stock in publicly traded football clubs that are part of the Union of European Football Associations (UEFA) including Manchester United, Borussia Dortmund, Celtic and Juventus.
  Manchester United trades on the NYSE, but you’ll need a broker that offers access to international stocks to invest in the other teams. Learn more about buying soccer stocks in this guide.

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