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The NFL isn’t a publicly traded organization, so you can’t buy NFL stock. But you can invest in major NFL sponsors and companies that back the sport. Here’s a list of football stocks to watch and what you should know before investing — plus how to trade NFL outcomes directly through prediction markets if that’s what you’re after.
Can I buy football stocks?
The National Football League is made up of 32 professional US football teams, almost all of which are privately owned. The league itself is not publicly traded on a stock exchange.
The only publicly owned football team is the Green Bay Packers, but you can’t buy its stock on a major exchange. The team has sold stock directly to fans on select occasions, most recently in November 2021. NFL rules allow funds to be used for projects like stadium improvements but not for players’ salaries or operating expenses.
If you want to buy football stocks, take a look at companies that sponsor the NFL or that offer products and services related to the football industry.(1)
Finder’s top picks for buying football stocks
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Football stocks to watch
Sector and exchange information is current as of June 2026. Dividend yields, P/E ratios and stock prices change daily — confirm current values on your broker or chosen trading platform before investing.

Verizon Communications Inc. (VZ)
Verizon Communications is a global communications, technology, information and entertainment company. It provides phone service plans, internet network access, wireless equipment and many related products and services to consumers, businesses and governmental entities.
Verizon is the NFL’s official wireless telecommunications partner and signed a 10-year deal reportedly worth approximately $1 billion in 2021, with a focus on 5G technology integration.(1)
- Communication Services
- Exchange: NYSE

PepsiCo, Inc. (PEP)
PepsiCo manufactures, markets, distributes and sells beverages and convenient foods worldwide. It operates through a network of direct-store-delivery, customer warehouse and distributor networks as well as directly to consumers through e-commerce platforms and retailers.
PepsiCo renewed its NFL sponsorship in 2022, although the terms were not disclosed.(2) The renewal notably did not include the Super Bowl halftime show, which Apple Music took over under a five-year deal reportedly worth $50 million annually starting with Super Bowl LVII in February 2023.(3) PepsiCo remains an official NFL sponsor through its Pepsi, Gatorade, Frito-Lay and Quaker brands.(1)
- Consumer Defensive
- Exchange: Nasdaq Global Select Market

NIKE, Inc. (NKE)
NIKE designs, develops, markets and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in 6 categories including football, running, NIKE basketball, the Jordan brand, training, and sportswear.
Nike is the NFL’s official uniform and sideline gear provider for all 32 teams, with recent industry estimates putting the annual value of the deal around $200 million — reportedly the largest apparel-related sponsorship in global sport.(4)
- Consumer Cyclical
- Exchange: NYSE

DraftKings Inc. (DKNG)
DraftKings Inc. is a digital sports entertainment and gaming company. It offers multi-channel sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries.
DraftKings is one of the NFL’s official sports betting partners, alongside FanDuel and Caesars, under a combined deal worth approximately $1 billion signed in 2021. DraftKings has also expanded into prediction markets with the 2025 launch of DraftKings Predictions, a CFTC-regulated event contracts platform.(1)
- Consumer Cyclical
- Exchange: Nasdaq Global Select Market

Anheuser-Busch InBev SA/NV (BUD)
Anheuser-Busch InBev SA/NV is a Belgium-based company that produces, distributes and sells beer, alcoholic beverages and soft drinks worldwide. Its extensive portfolio of brands includes Budweiser, Corona, Michelob ULTRA, Stella Artois, Modelo Especial and Victoria.
Anheuser-Busch is the NFL’s official beer and hard seltzer provider under a deal reportedly worth more than $250 million signed in 2021. Bud Light is the presenting sponsor of the 2026 NFL Draft and remains one of the league’s most visible partners.(5)
- Consumer Defensive
- Exchange: NYSE
Where can I trade NFL outcomes like stocks?
If you want to take positions on actual NFL game outcomes rather than just sponsor stocks, you can do that on prediction markets. These platforms let you trade event contracts on game winners, point spreads and props in many states. Event contracts are structured as CFTC-regulated derivatives — similar to futures or options — rather than traditional sports bets.
Each contract resolves to $1 if the event happens or $0 if it doesn’t. Prices between $0.01 and $0.99 reflect the market’s implied probability — so a “Yes” contract priced at $0.42 implies a 42% chance the outcome occurs. You can buy and sell contracts before they settle, similar to trading shares.
Major US prediction market platforms offering NFL event contracts in 2026 include:
- Kalshi. The largest US-regulated prediction market by trading volume, with NFL contracts available in most states and the deepest liquidity of any platform.
- DraftKings Predictions. Sports event contracts available in select states where DraftKings Sportsbook isn’t already operating.
- FanDuel Predicts. Available in all 50 states, with NFL contracts in select states not already covered by FanDuel Sportsbook.
- Fanatics Markets. Sports-focused platform built on Crypto.com’s CFTC-regulated derivatives exchange.
- Robinhood. Event contracts available inside the Robinhood app via Kalshi.
Sports event contracts are the subject of ongoing legal disputes in several states (including Nevada, New Jersey, Maryland and Montana), and state-level availability changes frequently. Confirm current eligibility on each platform’s own site before signing up.
Compare the best prediction market apps
See our picks for trading NFL outcomes and other event contracts on regulated platforms.
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We update our best picks as products change, disappear or emerge in the market. We also regularly review and revise our selections to ensure our best provider lists reflect the most competitive available.
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Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.
How to buy football stocks
- Choose a broker or trading platform. Fees and account options vary between platforms, so be sure to carefully check the costs and features of any platforms in which you’re interested.
- Open a stock trading account. You’ll usually need to provide your name, date of birth, contact information, Social Security number, proof of ID and details of the bank account you want linked to your investment account.
- Deposit funds. Transfer funds from your linked bank account to your investment account. Note that some platforms have minimum deposit requirements.
- Buy football stocks. Once your account is set up and funded, you can begin buying and selling stocks.
Risks of buying football stocks
Like any stock, the value of football stocks can change based on a wide range of factors such as company performance, profit projections, news or scandals related to the industry, public interest in the industry and the health of the economy overall.
Companies with diversified interests are somewhat buffered against negative movements in the football industry. This is one of the benefits of investing in large corporate NFL sponsors instead of NFL teams.
But widespread events like the COVID-19 pandemic and economic recessions can still impact even the most established corporations. When sifting through investments, consider all aspects of a business including short- and long-term performance, recent and expected losses, plans for growth and the company’s responses to market changes.
Bottom line
It’s currently impossible to buy NFL stock directly, but you can still invest in companies that are related to the football industry through publicly traded NFL sponsors. If you want to take positions on actual NFL game outcomes — winners, point spreads, props — prediction markets offer a different path through CFTC-regulated event contracts.
Whichever route you take, remember that the value of football stocks and event contract prices can fluctuate like any investment, potentially providing both risks and rewards.
Stock trading: The rewards, risks and how to start
Frequently asked questions
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Not all publicly traded companies pay dividends, but some do. Football stocks that pay dividends include Verizon Communications, Nike, PepsiCo and Anheuser-Busch InBev. Current dividend yields change daily — confirm before investing.
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Football stocks let you invest in publicly traded companies that sponsor the NFL or sell football-related products — they rise and fall based on overall company performance. Prediction markets let you trade event contracts on specific NFL outcomes (game winners, spreads, props) at prices between $0.01 and $0.99 that reflect the market’s implied probability. Each contract settles to $1 or $0 based on the outcome.
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No, but you can take positions on how football players perform through prediction markets and fantasy sports apps. Kalshi, DraftKings Predictions, FanDuel Predicts and Fanatics Markets all offer player performance contracts in select states. DraftKings and FanDuel also offer daily fantasy sports games where you can win money by correctly predicting player statistics.
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Yes. If you want to invest in European football (known as soccer in the US), you can buy stock in publicly traded football clubs that are part of the Union of European Football Associations (UEFA) including Manchester United, Borussia Dortmund, Celtic and Juventus. Manchester United trades on the NYSE, but you’ll need a broker that offers access to international stocks to invest in the other teams. Learn more about buying soccer stocks in this guide.
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Finder writers are subject matter experts and use primary sources, in-depth research and interviews with other experts to ensure you're getting accurate, up-to-date information. Articles are fact checked in line with our editorial guidelines.
- “NFL Sponsors,” NFL Players Association (NFLPA), accessed June 2026
- “NFL renews sponsorship deal with Pepsi but without Super Bowl halftime show,” CNBC, May 24, 2022
- “Apple Music to sponsor Super Bowl halftime show,” ESPN, September 23, 2022
- “NFL Sponsorship Trends,” SponsorUnited, January 2026
- “Bud Light Put Drafts ‘On the Clock’ For 2026 NFL Draft,” Anheuser-Busch Newsroom, April 14, 2026
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Stacie Hurst is an editor at Finder, specializing in loans, banking, investing and money transfers. She has a Bachelor of Arts in Psychology and Writing, and she has completed FP Canada Institute's Financial Management Course. Before working in the publishing industry, Stacie completed one year of law school in the United States. When not working, she can usually be found watching K-dramas or playing games with her friends and family. See full bio
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