How to Buy Football Stocks in 2026

The NFL isn’t a publicly traded organization, so you can’t buy NFL stock. But you can invest in major NFL sponsors and companies that back the sport. Here’s a list of football stocks to watch and what you should know before investing — plus how to trade NFL outcomes directly through prediction markets if that’s what you’re after.

Can I buy football stocks?

The National Football League is made up of 32 professional US football teams, almost all of which are privately owned. The league itself is not publicly traded on a stock exchange.

The only publicly owned football team is the Green Bay Packers, but you can’t buy its stock on a major exchange. The team has sold stock directly to fans on select occasions, most recently in November 2021. NFL rules allow funds to be used for projects like stadium improvements but not for players’ salaries or operating expenses.

If you want to buy football stocks, take a look at companies that sponsor the NFL or that offer products and services related to the football industry.⁽¹⁾

Finder’s top picks for buying football stocks

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eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finder is not an affiliate and may be compensated if you access certain products or services offered by the BD.

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Probability of member receiving $1,000 is 0.026%. If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease.

Terms and conditions apply*. For 401k rollovers, existing SoFi IRA members must complete 401k rollovers via this link See full terms and For SoFi members without a SoFi IRA, a SoFi IRA must first be opened, and 401k rollover must be completed utilizing Capitalize via this link. SoFi and Capitalize will charge no additional fees to process a 401(k) rollover to a SoFi IRA. SoFi is not liable for any costs incurred from the existing 401k provider for rollover. Please check with your 401k provider for any fees or costs associated with the rollover. For IRA contributions, only deposits made via ACH and cash transfer from SoFi Bank accounts are eligible for the match. Click here for the 1% Match terms and conditions.

Must be a SoFi Plus member at the time a recurring deposit is received into your SoFi Active or Automated investing account to qualify. Bonus calculated on net monthly recurring deposits made via ACH and paid out as Rewards Points. See Rewards Terms of Service. SoFi reserves the right to change or terminate this promotion at any time without notice. See terms and limitations. https://www.sofi.com/sofiplus/invest/#disclaimers

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Football stocks to watch

Sector and exchange information is current as of June 2026. Dividend yields, P/E ratios and stock prices change daily — confirm current values on your broker or chosen trading platform before investing.

Verizon Communications Inc. (VZ)

Verizon Communications is a global communications, technology, information and entertainment company. It provides phone service plans, internet network access, wireless equipment and many related products and services to consumers, businesses and governmental entities.

Verizon is the NFL’s official wireless telecommunications partner and signed a 10-year deal reportedly worth approximately $1 billion in 2021, with a focus on 5G technology integration.⁽¹⁾

• Communication Services
• Exchange: NYSE

Buy VZ.NYSE now

PepsiCo, Inc. (PEP)

PepsiCo manufactures, markets, distributes and sells beverages and convenient foods worldwide. It operates through a network of direct-store-delivery, customer warehouse and distributor networks as well as directly to consumers through e-commerce platforms and retailers.

PepsiCo renewed its NFL sponsorship in 2022, although the terms were not disclosed.⁽²⁾ The renewal notably did not include the Super Bowl halftime show, which Apple Music took over under a five-year deal reportedly worth $50 million annually starting with Super Bowl LVII in February 2023.⁽³⁾ PepsiCo remains an official NFL sponsor through its Pepsi, Gatorade, Frito-Lay and Quaker brands.⁽¹⁾

• Consumer Defensive
• Exchange: Nasdaq Global Select Market

Buy PEP.NASDAQ now

NIKE, Inc. (NKE)

NIKE designs, develops, markets and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in 6 categories including football, running, NIKE basketball, the Jordan brand, training, and sportswear.

Nike is the NFL’s official uniform and sideline gear provider for all 32 teams, with recent industry estimates putting the annual value of the deal around $200 million — reportedly the largest apparel-related sponsorship in global sport.⁽⁴⁾

• Consumer Cyclical
• Exchange: NYSE

Buy NKE.NYSE now

DraftKings Inc. (DKNG)

DraftKings Inc. is a digital sports entertainment and gaming company. It offers multi-channel sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries.

DraftKings is one of the NFL’s official sports betting partners, alongside FanDuel and Caesars, under a combined deal worth approximately $1 billion signed in 2021. DraftKings has also expanded into prediction markets with the 2025 launch of DraftKings Predictions, a CFTC-regulated event contracts platform.⁽¹⁾

• Consumer Cyclical
• Exchange: Nasdaq Global Select Market

Buy DKNG.NASDAQ now

Anheuser-Busch InBev SA/NV (BUD)

Anheuser-Busch InBev SA/NV is a Belgium-based company that produces, distributes and sells beer, alcoholic beverages and soft drinks worldwide. Its extensive portfolio of brands includes Budweiser, Corona, Michelob ULTRA, Stella Artois, Modelo Especial and Victoria.

Anheuser-Busch is the NFL’s official beer and hard seltzer provider under a deal reportedly worth more than $250 million signed in 2021. Bud Light is the presenting sponsor of the 2026 NFL Draft and remains one of the league’s most visible partners.⁽⁵⁾

• Consumer Defensive
• Exchange: NYSE

Buy BUD.NYSE now

Where can I trade NFL outcomes like stocks?

If you want to take positions on actual NFL game outcomes rather than just sponsor stocks, you can do that on prediction markets. These platforms let you trade event contracts on game winners, point spreads and props in many states. Event contracts are structured as CFTC-regulated derivatives — similar to futures or options — rather than traditional sports bets.

Each contract resolves to $1 if the event happens or $0 if it doesn’t. Prices between $0.01 and $0.99 reflect the market’s implied probability — so a “Yes” contract priced at $0.42 implies a 42% chance the outcome occurs. You can buy and sell contracts before they settle, similar to trading shares.

Major US prediction market platforms offering NFL event contracts in 2026 include:

• Kalshi. The largest US-regulated prediction market by trading volume, with NFL contracts available in most states and the deepest liquidity of any platform.
• DraftKings Predictions. Sports event contracts available in select states where DraftKings Sportsbook isn’t already operating.
• FanDuel Predicts. Available in all 50 states, with NFL contracts in select states not already covered by FanDuel Sportsbook.
• Fanatics Markets. Sports-focused platform built on Crypto.com’s CFTC-regulated derivatives exchange.
• Robinhood. Event contracts available inside the Robinhood app via Kalshi.

Sports event contracts are the subject of ongoing legal disputes in several states (including Nevada, New Jersey, Maryland and Montana), and state-level availability changes frequently. Confirm current eligibility on each platform’s own site before signing up.

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Finder Score	Available asset types	Stock trade fee	Minimum deposit	Cash sweep APY
Promoted 9.4 Excellent Webull	9.4 Excellent	Stocks, Bonds, Options, ETFs, Futures, Money market funds	$0	$0	3.35%	Deposit or transfer $100,000+ to earn a 4% Match Bonus, or $2,000+ to earn a 3% Match Bonus. Plus: Get a $100 transfer fee reimbursement on your first brokerage transfer of $2,000 or more. T&Cs apply.	Trade stocks, ETFs and equity options commission-free, with access to futures, advanced charting tools, a robo-advisor and event trading powered by Kalshi.	$160 REWARD Go to site View details	loading
Promoted 9 Excellent SoFi Active Invest	9 Excellent	Stocks, Options, Mutual funds, ETFs, Alternatives	$0	$0	0.01%	Get up to $1,000 in stock when you open and fund a new account. T&Cs apply.	Trade stocks, ETFs, and options with zero commissions, invest in IPOs or automate your portfolio, with exclusive perks available through SoFi Plus.	Important information INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE Other fees, such as exchange fees, may apply. Please view our fee disclosure to view a full listing of fees. Investing in alternative investments and/or strategies may not be suitable for all investors and involves unique risks, including the risk of loss. An investor should consider their individual circumstances and any investment information, such as a prospectus, prior to investing. Interval Funds are illiquid instruments, the ability to trade on your timeline may be restricted. Brokerage and Active investing products offered through SoFi Securities LLC, Member FINRA (www.finra.org) /SIPC(www.sipc.org). There are limitations with fractional shares to consider before investing. During market hours fractional share orders are transmitted immediately in the order received. There may be system delays from receipt of your order until execution and market conditions may adversely impact execution prices. Outside of market hours orders are received on a not held basis and will be aggregated for each security then executed in the morning trade window of the next business day at market open. Share will be delivered at an average price received for executing the securities through a single batched order. Fractional shares may not be transferred to another firm. Fractional shares will be sold when a transfer or closure request is initiated. Please consider that selling securities is a taxable event. Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire investment Before trading options please review the Characteristics and Risks of Standardized Options Utilizing a margin loan is generally considered more appropriate for experienced investors as there are additional costs and risks associated. It is possible to lose more than your initial investment when using margin. Please see https://www.sofi.com/wealth/assets/documents/brokerage-margin-disclosure-statement.pdf for detailed disclosure information SoFi Plus members can schedule an unlimited number of appointments with a financial planner during periods in which the SoFi Plus member meets the eligibility criteria set forth in section 10(a) of the SoFi Plus Terms and Conditions. SoFi members who are not members of SoFi Plus can schedule one (1) appointment with a financial planner. The ability to schedule appointments is subject to financial planner availability. SoFi reserves the right to change or terminate this benefit at any time with or without notice. Advisory services are offered by SoFi Wealth LLC, an SEC-registered investment adviser. Information about SoFi Wealth's advisory operations, services, and fees is set forth in SoFi Wealth's current Form ADV Part 2 (Brochure), a copy of which is available upon request and at www.adviserinfo.sec.gov. Probability of member receiving $1,000 is 0.026%. If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease. Terms and conditions apply*. For 401k rollovers, existing SoFi IRA members must complete 401k rollovers via this link See full terms and For SoFi members without a SoFi IRA, a SoFi IRA must first be opened, and 401k rollover must be completed utilizing Capitalize via this link. SoFi and Capitalize will charge no additional fees to process a 401(k) rollover to a SoFi IRA. SoFi is not liable for any costs incurred from the existing 401k provider for rollover. Please check with your 401k provider for any fees or costs associated with the rollover. For IRA contributions, only deposits made via ACH and cash transfer from SoFi Bank accounts are eligible for the match. Click here for the 1% Match terms and conditions. Must be a SoFi Plus member at the time a recurring deposit is received into your SoFi Active or Automated investing account to qualify. Bonus calculated on net monthly recurring deposits made via ACH and paid out as Rewards Points. See Rewards Terms of Service. SoFi reserves the right to change or terminate this promotion at any time without notice. See terms and limitations. https://www.sofi.com/sofiplus/invest/#disclaimers	Go to site View details	loading
Promoted 9.4 Excellent Robinhood	9.4 Excellent	Stocks, Options, ETFs, Cryptocurrency, Futures, Event contracts, High-yield cash account	$0	$0	3.35%	Trade stocks, options, crypto and more, with advanced trading tools, fractional shares and exclusive perks for Gold members.	Go to site View details	loading
9 Excellent Public.com	9 Excellent	Stocks, Bonds, Options, ETFs, Cryptocurrency, Treasury Bills, High-yield cash account	$0	$0	3.30%	Earn a 1% match on IRA contributions and rollovers. Must stay 5 years to avoid a clawback fee	Build a diversified portfolio of stocks, bonds, options, ETFs and crypto, with a high-yield cash account and options contract rebates.	Important information High-yield cash account {{FEES.UNINVESTED_CASH_APY}} APY as of 06/11/2026.	Go to site View details	loading
8.4 Great J.P. Morgan Self-Directed Investing	8.4 Great	Stocks, Bonds, Options, Mutual funds, ETFs, Treasury Bills	$0	$0	0.01%	Get a cash bonus up to $1,000 when you open and fund a J.P. Morgan Self-Directed Investing account. T&Cs apply.	Get $0 commission online trades.	Important information INVESTMENT AND INSURANCE PRODUCTS ARE: NOT A DEPOSIT • NOT FDIC INSURED • NO BANK GUARANTEE • MAY LOSE VALUE	Go to site View details	loading
8.2 Great eToro	8.2 Great	Stocks, Options, ETFs, Cryptocurrency, Investments	$0	$0	3.25%	No commission stock, ETF and options trades, with 3.9% interest on your options account balance and no options contract fees. See full disclosure.	Important information eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finder is not an affiliate and may be compensated if you access certain products or services offered by the BD.	Go to site View details	loading
8.2 Great Zacks Trade	8.2 Great	Stocks, Bonds, Options, Mutual funds, ETFs, CDs	$0.01	$250	2.83%	Leverage powerful trading tools and low margin rates to trade stocks, options, ETFs, mutual funds and bonds.	Go to site View details	loading
9 Excellent Acorns	9 Excellent	Stocks, ETFs	$0	$0	N/A	Get a $20 bonus when you set up an account and make your first recurring investment (min. $5). T&Cs apply.	Automate investing with recurring contributions starting at $5 and invest spare change from everyday purchases.	Go to site View details	loading

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What is the Finder Score?

The Finder Score crunches 147 key metrics we collected directly from 18+ brokers and assessed each provider’s performance based on eight different categories, weighing each metric based on the expertise and insights of Finder’s investment experts. We then scored and ranked each provider to determine the best brokerage accounts.

We update our best picks as products change, disappear or emerge in the market. We also regularly review and revise our selections to ensure our best provider lists reflect the most competitive available.

Read the full Finder Score breakdown

How to buy football stocks

1. Choose a broker or trading platform. Fees and account options vary between platforms, so be sure to carefully check the costs and features of any platforms in which you’re interested.
2. Open a stock trading account. You’ll usually need to provide your name, date of birth, contact information, Social Security number, proof of ID and details of the bank account you want linked to your investment account.
3. Deposit funds. Transfer funds from your linked bank account to your investment account. Note that some platforms have minimum deposit requirements.
4. Buy football stocks. Once your account is set up and funded, you can begin buying and selling stocks.

How to buy stocks online

Risks of buying football stocks

Like any stock, the value of football stocks can change based on a wide range of factors such as company performance, profit projections, news or scandals related to the industry, public interest in the industry and the health of the economy overall.

Companies with diversified interests are somewhat buffered against negative movements in the football industry. This is one of the benefits of investing in large corporate NFL sponsors instead of NFL teams.

But widespread events like the COVID-19 pandemic and economic recessions can still impact even the most established corporations. When sifting through investments, consider all aspects of a business including short- and long-term performance, recent and expected losses, plans for growth and the company’s responses to market changes.

Bottom line

It’s currently impossible to buy NFL stock directly, but you can still invest in companies that are related to the football industry through publicly traded NFL sponsors. If you want to take positions on actual NFL game outcomes — winners, point spreads, props — prediction markets offer a different path through CFTC-regulated event contracts.

Whichever route you take, remember that the value of football stocks and event contract prices can fluctuate like any investment, potentially providing both risks and rewards.

Stock trading: The rewards, risks and how to start

Frequently asked questions

• Do football stocks pay dividends?

  Not all publicly traded companies pay dividends, but some do. Football stocks that pay dividends include Verizon Communications, Nike, PepsiCo and Anheuser-Busch InBev. Current dividend yields change daily — confirm before investing.

• What's the difference between football stocks and NFL prediction markets?

  Football stocks let you invest in publicly traded companies that sponsor the NFL or sell football-related products — they rise and fall based on overall company performance. Prediction markets let you trade event contracts on specific NFL outcomes (game winners, spreads, props) at prices between $0.01 and $0.99 that reflect the market’s implied probability. Each contract settles to $1 or $0 based on the outcome.

• Can I buy stocks in football players?

  No, but you can take positions on how football players perform through prediction markets and fantasy sports apps. Kalshi, DraftKings Predictions, FanDuel Predicts and Fanatics Markets all offer player performance contracts in select states. DraftKings and FanDuel also offer daily fantasy sports games where you can win money by correctly predicting player statistics.

• Can I buy stock in European (UEFA) football clubs?

  Yes. If you want to invest in European football (known as soccer in the US), you can buy stock in publicly traded football clubs that are part of the Union of European Football Associations (UEFA) including Manchester United, Borussia Dortmund, Celtic and Juventus. Manchester United trades on the NYSE, but you’ll need a broker that offers access to international stocks to invest in the other teams. Learn more about buying soccer stocks in this guide.

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Stacie Hurst

Associate editor

Stacie Hurst is an editor at Finder, specializing in loans, banking, investing and money transfers. She has a Bachelor of Arts in Psychology and Writing, and she has completed FP Canada Institute's Financial Management Course. Before working in the publishing industry, Stacie completed one year of law school in the United States. When not working, she can usually be found watching K-dramas or playing games with her friends and family. See full bio

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