Finder makes money from featured partners, but editorial opinions are our own. Advertiser disclosure

How to buy football stocks

You can't buy NFL stock directly, but you can invest in companies that support the football industry.

Open a stock trading account Compare brokers
View football stocks Jump to list

The NFL isn’t a publicly traded organization, so you can’t buy NFL stock. But you can invest in major NFL sponsors and companies that back the sport. Here’s a list of football stocks to watch and what you should know before investing.

Can I buy football stocks?

The National Football League is made up of 32 professional US football teams, almost all of which are privately owned. The league itself is not publicly traded on a stock exchange.

The only publicly owned football team is the Green Bay Packers, but you can’t buy its stock on a major exchange. The company has sold stock directly on select occasions, most recently in November 2021. NFL rules allow funds to be used for projects like stadium improvements but not for players’ salaries or operating expenses.
If you want to buy football stocks, take a look at companies that sponsor the NFL or that offer products and services related to the football industry.

Finder’s top picks for buying football stocks

Best for beginners

Go to site
Commission-free stock trading
  • No-cost financial planning and automated investing
  • $0 commission on stocks, ETFs and options
  • Get up to $1,000 in stock when you fund a new account within 30 days

Top pick for new account bonus

Go to site
$200 in US stocks
  • Trade options, futures, options on futures, stocks, ETFs
  • $0 commission to close options
  • Get $100-$5,000 when you open an account with $5,000 to $1,000,000+

Top pick for interest on uninvested cash

Go to site
Easy access to diverse assets
  • Trade stocks, bonds, options, ETFs, crypto, Treasurys, collectibles, royalties
  • Earn 5.1% APY on your cash
  • Earn a $0.18 rebate on options, with no commissions and no per-contract fees

Football stocks to watch

Verizon logo

Verizon Communications Inc. (VZ)

Verizon Communications is a global communications, technology, information and entertainment company. It provides phone service plans, internet network access, wireless equipment and many related products and services to consumers, businesses and governmental entities.

Verizon is the official 5G partner of the NFL, signing a ten-year deal worth approximately $1 billion with the league in 2021.

  • Communication Services
  • Exchange: NYSE
  • Dividend yield: 5.07%
  • Price-earnings (P/E) ratio: 9.58

Buy VZ.NYSE now


PepsiCo logo

PepsiCo, Inc. (PEP)

PepsiCo manufactures, markets, distributes and sells beverages and convenient foods worldwide. It operates through a network of direct-store-delivery, customer warehouse and distributor networks as well as directly to consumers through e-commerce platforms and retailers.

PepsiCo renewed its NFL sponsorship in 2022, although the terms were not disclosed. Its previous ten-year deal was reportedly worth $2 billion.

  • Consumer Defensive
  • Exchange: Nasdaq Global Select Market
  • Dividend yield: 2.70%
  • Price-earnings (P/E) ratio: 25.34

Buy PEP.NASDAQ now


Nike logo

NIKE, Inc. (NKE)

NIKE designs, develops, markets and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in 6 categories including football, running, NIKE basketball, the Jordan brand, training, and sportswear.
Nike spends $120 million each year to be the official uniform provider for all NFL teams.

  • Consumer Cyclical
  • Exchange: NYSE
  • Dividend yield: 1.12%
  • Price-earnings (P/E) ratio: 29.65

Buy NKE.NYSE now


DraftKings logo

DraftKings Inc. (DKNG)

DraftKings Inc. is a digital sports entertainment and gaming company. It offers multi-channel sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries.

In 2021, the NFL signed a deal worth around $1 billion with 3 sports betting companies: DraftKings, Caesars and FanDuel. DraftKings also has a deal with Genius Sports that gives it access to a full portfolio of global sports data including NFL-related products.

  • Consumer Cyclical
  • Exchange: Nasdaq Global Select Market
  • Dividend yield: N/A
  • Price-earnings (P/E) ratio: N/A

Buy DKNG.NASDAQ now


Anheuser-Busch InBev SA/NV logo

Anheuser-Busch InBev SA/NV (BUD)

Anheuser-Busch InBev SA/NV is a Belgium-based company that produces, distributes and sells beer, alcoholic beverages and soft drinks worldwide. Its extensive portfolio of brands includes Budweiser, Corona, Michelob ULTRA, Stella Artois, Modelo Especial and Victoria.
In 2021, Anheuser-Busch InBev signed a deal reportedly worth more than $250 million to be the official provider of beer and hard seltzer for the NFL.

  • Consumer Defensive
  • Exchange: NYSE
  • Dividend yield: 1.00
  • Price-earnings (P/E) ratio: 23.93

Buy BUD.NYSE now


Open a stock trading account

1 - 6 of 6
Name Product Available asset types Annual fee Signup bonus
SoFi Invest®
Finder Score: 4.1 / 5: ★★★★★
SoFi Invest®
Stocks, Mutual funds, ETFs, Alternatives
0%
Get up to $1,000 in stock
when you fund a new Active Invest account
Tastytrade
Finder Score: 4.6 / 5: ★★★★★
Tastytrade
Stocks, Options, ETFs, Cryptocurrency, Futures, Treasury Bills
0%
Get $100-$5,000
when you open and fund an account with $5,000 to $1,000,000+
Highly commended for Best Derivatives Trading Platform award.
Public.com
Finder Score: 4.1 / 5: ★★★★★
Public.com
Stocks, ETFs, Cryptocurrency, Art, Treasury Bills, Collectibles
0%
N/A
2.5% fee applies to all alternative asset transactions.
Robinhood Gold
Finder Score: 4.3 / 5: ★★★★★
Robinhood Gold
Stocks, Options, ETFs, Cryptocurrency
$5 per month
Get a free stock
when you successfully sign up and link your bank account.
Try Robinhood Gold for 30 days risk-free upon signup and earn a 5% APY on your uninvested cash, a 3% match on IRA contributions, up to $50,000 in instant deposits and more. Accounts are auto-downgraded after the trial period.
Moomoo
Finder Score: 4.7 / 5: ★★★★★
Exclusive
Moomoo
Stocks, Options, ETFs
N/A
Choose a 1.5% match or 7 free fractional shares
when you open a new account and meet funding requirements
No commission stock and ETF trading, with a chance to get a 1.5% cash reward match or 7 free fractional shares.
Robinhood
Finder Score: 4.3 / 5: ★★★★★
Robinhood
Stocks, Options, ETFs, Cryptocurrency
0%
Get a free stock
when you successfully sign up and link your bank account.
Try Robinhood Gold for 30 days risk-free upon signup and earn a 5% APY on your uninvested cash, a 3% match on IRA contributions, up to $50,000 in instant deposits and more. Accounts are auto-downgraded after the trial period.
loading

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an adviser or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

How to buy football stocks

  1. Choose a broker or trading platform. Fees and account options vary between platforms, so be sure to carefully check the costs and features of any platforms in which you’re interested.
  2. Open a stock trading account. You’ll usually need to provide your name, date of birth, contact information, Social Security number, proof of ID and details of the bank account you want linked to your investment account.
  3. Deposit funds. Transfer funds from your linked bank account to your investment account. Note that some platforms have minimum deposit requirements.
  4. Buy football stocks. Once your account is set up and funded, you can begin buying and selling stocks.

How to buy stocks online

Risks of buying football stocks

Like any stock, the value of football stocks can change based on a wide range of factors such as company performance, profit projections, news or scandals related to the industry, public interest in the industry and the health of the economy overall.

Companies with diversified interests are somewhat buffered against negative movements in the football industry. This is one of the benefits of investing in large corporate NFL sponsors instead of NFL teams.

But widespread events like the COVID-19 pandemic and economic recessions can still impact even the most established corporations. When sifting through investments, consider all aspects of a business including short- and long-term performance, recent and expected losses, plans for growth and the company’s responses to market changes.

Bottom line

It’s currently impossible to buy NFL stock directly, but you can still invest in companies that are related to the football industry. While it might seem fun to buy stocks as a way of supporting your favorite sport or teams, remember that the value of football stocks can fluctuate like any investment, potentially providing both risks and rewards.

Stock trading: The rewards, risks and how to start

Frequently asked questions

More on investing

More guides on Finder

Ask a Question

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and finder.com Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Go to site