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How to buy Nike stock (NKE)

Buy Nike stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Nike, Inc., the world's largest athletic apparel company, was founded in 1964 as Blue Ribbon Sports and is currently headquartered in Beaverton, Oregon. The company is best known for designing, developing and worldwide marketing and selling of athletic footwear, apparel, equipment and accessories. With a diverse range of products, Nike operates globally and has a significant presence in the athletic and sports industry, employing over 79,100 people worldwide and generating substantial revenues and profits.

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How to buy Nike stock

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  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – NKE. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

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Nike stock price (NYSE: NKE)

Use our graph to track the performance of NKE stocks over time.

Nike shares at a glance

Information last updated 2024-12-06.
Open$0.00
High$0.00
Low$0.00
Close$0.00
Previous close$0.00
Change $0.00
Change % N/A%
Volume 0
Information last updated 2024-12-04.
52-week range$70.07 - $121.30
50-day moving average $80.05
200-day moving average $86.18
Wall St. target price$90.77
PE ratio 22.4556
Dividend yield $1.48 (2.03%)
Earnings per share (TTM) $3.49

Is it a good time to buy Nike stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Nike price performance over time

Historical closes compared with the close of $78.58 from 2024-12-04

1 week (2024-11-29) -0.24%
1 month (2024-11-06) 4.33%
3 months (2024-09-06) -2.54%
6 months (2024-06-06) -17.91%
1 year (2023-12-06) -32.32%
2 years (2022-12-06) -24.98%
3 years (2021-12-06) 162.1818
5 years (2019-12-06) 91.5685

Is Nike stock undervalued or overvalued?

Valuing Nike stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Nike's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Nike's P/E ratio

Nike's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 22x. In other words, Nike shares trade at around 22x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Nike's PEG ratio

Nike's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 4.0324. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Nike's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Nike's EBITDA

Nike's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $7.2 billion.

The EBITDA is a measure of a Nike's overall financial performance and is widely used to measure a its profitability.

Nike financials

Revenue TTM $50 billion
Operating margin TTM 10.43%
Gross profit TTM $21.5 billion
Return on assets TTM 10.65%
Return on equity TTM 37.98%
Profit margin 10.6%
Book value $9.35
Market Capitalization $116.7 billion

TTM: trailing 12 months

Nike share dividends

41%

Dividend payout ratio: 40.59% of net profits

Recently Nike has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Nike shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Nike's case, that would currently equate to about $1.48 per share.

While Nike's payout ratio might seem fairly standard, it's worth remembering that Nike may be investing much of the rest of its net profits in future growth.

Nike's most recent dividend payout was on 1 January 2025. The latest dividend was paid out to all shareholders who bought their shares by 1 December 2024 (the "ex-dividend date").

Have Nike's shares ever split?

Nike's shares were split on a 2:1 basis on 23 December 2015 . So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Nike shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Nike shares which in turn could have impacted Nike's share price.

Nike share price volatility

Over the last 12 months, Nike's shares have ranged in value from as little as $70.0706 up to $121.2973. A popular way to gauge a stock's volatility is its "beta".

NKE.US volatility(beta: 1.04)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Nike's is 1.035. This would suggest that Nike's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Nike overview

NIKE, Inc. , together with its subsidiaries, engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the NIKE, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks; and operates digital platforms, including fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Frequently asked questions

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What percentage of Nike is owned by insiders or institutions?
Currently 1.697% of Nike shares are held by insiders and 81.77% by institutions.
How many people work for Nike?
Latest data suggests 79,400 work at Nike.
When does the fiscal year end for Nike?
Nike's fiscal year ends in May.
Where is Nike based?
Nike's address is: One Bowerman Drive, Beaverton, OR, United States, 97005-6453
What is Nike's ISIN number?
Nike's international securities identification number is: US6541061031
What is Nike's CUSIP number?
Nike's Committee on Uniform Securities Identification Procedures number is: 654106103
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Dhara Singh was a freelance personal finance writer at Finder specializing in loans. Formerly she was a top 10 journalist at Yahoo Finance with more than 38+ million content views where she covered retirement and mortgages. She has also written for Bankrate, and CNET and continues to write for a variety of outlets, such as Investopedia and Worth magazine. Her articles focus on equipping readers with the right information and data so they can make the most informed decisions related to their finances. Dhara previously worked as an insights analyst for Finder’s PR team, where she started the Deadliest Cities to Drive series in 2018, connecting interesting data analysis to a suite of car insurance products. When she’s not writing, Dhara coaches small business owners through her Stories to Sales programs and empowers them to use their life experiences to help other people. She has also self-published a poetry book on Amazon called Tell her She’s Lovely. Dhara holds a B.S. in Finance and Supply Chain Management from Rutgers University and a M.S. in Journalism from Columbia University. See full bio

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