Finder makes money from featured partners, but editorial opinions are our own. Advertiser disclosure

How to buy GoPro stock (GPRO)

Buy GoPro stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

GoPro
NASDAQ: GPRO-USD
About an hour ago

$1.56

-$0.03 (-1.67%)

GoPro is a consumer electronics business based in the US. GoPro shares (GPRO) are listed on the NASDAQ and all prices are listed in US Dollars. GoPro employs 930 staff and has a trailing 12-month revenue of around $986.2 million.

Our top picks for where to buy GoPro stock

Top pick for advanced traders

Go to site
Get up to $5,000 cash
  • Trade options, futures, options on futures, stocks, ETFs
  • $0 commission to close options
  • Pro-grade platform and risk analysis tools

Our pick for transfer bonus

Go to site
Get up to $10,000 cash
  • Trade stocks, options, ETFs, mutual funds, alternative asset funds
  • $0 commission on stocks, ETFs and options, with no options contract fees
  • No-cost financial planning and automated investing

Our pick for Investing by theme

Go to site
Earn up to $300 on new deposits
  • Trade $0 commission stocks & ETFs with as little as $1
  • Theme and ETF screener
  • Discover new opportunities with Opto's AI-driven classification system

How to buy GoPro stock

  1. Choose a stock trading platform. Use our comparison table
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – GPRO. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

Buy GoPro stock from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.
1 - 5 of 5
Name Product Ratings Available asset types Stock trade fee Minimum deposit Cash sweep APY Signup bonus
Tastytrade
Finder Score: 4.4 / 5: ★★★★★
Tastytrade
★★★★★
Stocks, Options, ETFs, Cryptocurrency, Futures, Treasury Bills
$0
$0
N/A
Get $50-$5,000
Competitive, capped options commissions, with a reliable trading platform designed for serious traders.
SoFi Invest®
Finder Score: 4.2 / 5: ★★★★★
SoFi Invest®
★★★★★
Stocks, Options, Mutual funds, ETFs, Alternatives
$0
$0
0.02%
Get up to $10,000 cash
Commission-free stocks, ETFs and options, with no options per-contract fees. Plus, a no-cost robo-advisor and complimentary access to certified financial planners (CFPs).
OPTO
Finder Score: 3.1 / 5: ★★★★★
OPTO
★★★★★
Stocks, ETFs
$0
$0
N/A
Earn up to $300
AI-driven thematic investing, with proprietary research, fractional shares and commission-free stocks and ETFs.
Moomoo
Finder Score: 4.3 / 5: ★★★★★
Exclusive
Moomoo
★★★★★
Stocks, Options, ETFs
$0
$0
Up to 8.10%
Get up to 15 free stocks
No commission stock, ETF and options trades, with $0 equity options contract fees, low margin rates and advanced trading tools.
Public.com
Finder Score: 4.2 / 5: ★★★★★
Public.com
★★★★★
Stocks, Bonds, Options, ETFs, Cryptocurrency, Alternatives, Treasury Bills, High-yield cash account
$0
$0
5.1%
Get up to $10,000 and transfer fees covered
Build a diversified portfolio of stocks, bonds, options, ETFs, crypto and alternative assets, with a high-yield cash account and options contract rebates.
loading

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

GoPro stock price (NASDAQ: GPRO)

Use our graph to track the performance of GPRO stocks over time.

GoPro shares at a glance

Information last updated 2024-07-18.
Latest market close$1.59
52-week range$1.28 - $4.19
50-day moving average $1.51
200-day moving average $2.43
Wall St. target price$1.85
PE ratio N/A
Dividend yield N/A (0%)
Earnings per share (TTM) $-2.40

Is it a good time to buy GoPro stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

GoPro price performance over time

Historical closes compared with the close of $1.59 from 2024-07-23

1 week (2024-07-17) -4.79%
1 month (2024-06-24) 17.78%
3 months (2024-04-24) -10.17%
6 months (2024-01-24) -50.93%
1 year (2023-07-24) -61.31%
2 years (2022-07-22) -73.63%
3 years (2021-07-23) 10.25
5 years (2019-07-24) 5.22

Is GoPro stock undervalued or overvalued?

Valuing GoPro stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of GoPro's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

GoPro's PEG ratio

GoPro's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.0108. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into GoPro's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

GoPro financials

Revenue TTM $986.2 million
Gross profit TTM $415 million
Return on assets TTM -5.67%
Return on equity TTM -89.48%
Profit margin -36.75%
Book value $1.48
Market Capitalization $254.3 million

TTM: trailing 12 months

GoPro share dividends

We're not expecting GoPro to pay a dividend over the next 12 months.

GoPro share price volatility

Over the last 12 months, GoPro's shares have ranged in value from as little as $1.28 up to $4.19. A popular way to gauge a stock's volatility is its "beta".

GPRO.US volatility(beta: 1.61)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while GoPro's is 1.613. This would suggest that GoPro's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

GoPro overview

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the Americas, Europe, the Middle East, Africa, the Asia and Pacific region, and internationally. The company provides cloud connected HERO12 Black, HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, and HERO9 Black waterproof cameras; MAX, a 360-degree waterproof camera; Premium and Premium+ subscription services, which include full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription that offers access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik desktop and mobile apps that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gear, such as bags, backpacks, cases, t-shirts, hats, and other soft goods. In addition, the company provides mobile, desktop, and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. sells its products through retailers and wholesale distributors, as well as through its GoPro.

Frequently asked questions

What percentage of GoPro is owned by insiders or institutions?
Currently 2.354% of GoPro shares are held by insiders and 59.281% by institutions.
How many people work for GoPro?
Latest data suggests 930 work at GoPro.
When does the fiscal year end for GoPro?
GoPro's fiscal year ends in December.
Where is GoPro based?
GoPro's address is: 3025 Clearview Way, San Mateo, CA, United States, 94402
What is GoPro's ISIN number?
GoPro's international securities identification number is: US38268T1034
What is GoPro's CUSIP number?
GoPro's Committee on Uniform Securities Identification Procedures number is: 38268T103

More guides on Finder

Ask a question

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and finder.com Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Go to site