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How to buy Warby Parker stock when it goes public

Here's everything we know so far about the Warby Parker IPO.

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Dawn Daniels
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If you want to see more clearly, Warby Parker can help.

The online designer eyeglass retailer and manufacturer is preparing to enter the IPO market in 2021, but its plans were put on hold due to the COVID epidemic and soft business conditions.

But the delay has not detracted from the optical designer’s investor appeal.

What we know about the Warby Parker IPO

Founded in 2010 in New York, the company offers fashionable high-end prescription eyewear and sunglasses to customers in the US and Canada. While being stylish, they also deliver a quality product at an attractive price point that is significantly lower than its competitors. The firm also has a social responsibility position that allows its customers to buy one pair of glasses and donate a second one to others.

In the financial arena, in its first round of capital fundraising it received a $292 million infusion from First Round Capital.

From May 2011 to March 2018, the company received six additional investments totaling about $291 million, according to Equityzen. By August 2020, the company had raised $245 million with investments from D1 Capital, Durable Capital Partners, T. Rowe Price, and Baillie Gifford. As of August 2020, Warby Parker was valued at $3 billion.

This last round of funding was made by a combination of a Series F round that included a $125 million led by Durable Capital Partners in the second quarter of 2020 and a Series G round of $120 million led by D1 Capital in the third quarter 2020. In total, the company has raised its total funding to $535.5 million, as of August 2020.

How to buy shares in Warby Parker when it goes public

Once Warby Parker goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.

How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like Warby Parker can be useful in determining how the market is performing and whether now is a good time to invest in this industry. Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

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