How to buy Warby Parker stock when it goes public

If you want to see more clearly, Warby Parker can help.

The online designer eyeglass retailer and manufacturer is preparing to enter the IPO market in 2021, but its plans were put on hold due to the COVID epidemic and soft business conditions.

But the delay has not detracted from the optical designer’s investor appeal.

What we know about the Warby Parker IPO

Founded in 2010 in New York, the company offers fashionable high-end prescription eyewear and sunglasses to customers in the US and Canada. While being stylish, they also deliver a quality product at an attractive price point that is significantly lower than its competitors. The firm also has a social responsibility position that allows its customers to buy one pair of glasses and donate a second one to others.

In the financial arena, in its first round of capital fundraising it received a $292 million infusion from First Round Capital.

From May 2011 to March 2018, the company received six additional investments totaling about $291 million, according to Equityzen. By August 2020, the company had raised $245 million with investments from D1 Capital, Durable Capital Partners, T. Rowe Price, and Baillie Gifford. As of August 2020, Warby Parker was valued at $3 billion.

This last round of funding was made by a combination of a Series F round that included a $125 million led by Durable Capital Partners in the second quarter of 2020 and a Series G round of $120 million led by D1 Capital in the third quarter 2020. In total, the company has raised its total funding to $535.5 million, as of August 2020.

How to buy shares in Warby Parker when it goes public

Once Warby Parker goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Warby Parker. Find the stock by name or ticker symbol. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy immediately with a market order or use a limit order to delay your purchase until Warby Parker reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Warby Parker, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Warby Parker. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

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How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like Warby Parker can be useful in determining how the market is performing and whether now is a good time to invest in this industry. Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

• National Vision (EYE.US)

  Company summary

  National Vision Holdings, Inc., through its subsidiaries, operates as an optical retailer primarily in the United States. The company operates in two segments, Owned & Host and Legacy. It offers eyeglasses and contact lenses, and optical accessory products; provides eye exams through its America's Best, Eyeglass World, Vista Optical, Fred Meyer, and Vista Optical military, as well as Vision Center branded stores; and offers health maintenance organization, vision care benefit plan, and optometric services. As of December 28, 2019, the company operated through 1,151 retail stores in the United States and its territories, as well as various e-commerce Websites. National Vision Holdings, Inc. was founded in 1990 and is headquartered in Duluth, Georgia.

  Historical performance

  Stock information

  • Market capitalization: $3833070592
  • P/E ratio: 788.5001
  • Dividend yield: 0%

  Get more detailed information and learn how to buy EYE.US stock

• Capri (CPRI.US)

  Company summary

  Capri Holdings Limited designs, markets, distributes, and retails branded women's and men's apparel, footwear, and accessories in the United States, Canada, Latin America, Europe, the Middle East, Africa, and Asia. The company's Versace segment offers ready-to-wear, accessories, footwear, and home furnishings through a distribution network, including boutiques; and department and specialty stores, as well as through Versace e-commerce sites. It also licenses Versace brand name and trademarks to third parties to retail and/or wholesale its products; and has licensing agreements to the manufacture and sale of jeans, fragrances, watches, and eyewear. As of March 28, 2020, this segment operated 206 retail stores, including concessions; and 824 wholesale doors. Its Jimmy Choo segment sells luxury footwear, handbags, and small leather goods through directly operated Jimmy Choo stores; and Jimmy Choo e-commerce sites. It also licenses Jimmy Choo brand name and trademarks to third parties to retail and/or wholesale its products; and has licensing agreements to the manufacture and sale of fragrances, sunglasses, and eyewear. This segment operated 226 retail stores, including concessions; and 554 wholesale doors. The company's Michael Kors segment offers accessories, footwear, and apparel through retail stores, department stores, specialty stores, and select licensing partners, as well as through Michael Kors e-commerce sites. It also licenses Michael Kors brand name and trademarks to third parties to retail and/or wholesale its products; and has licensing agreements to the manufacture and sale of watches, jewelry, fragrances, and eyewear. This segment operated 839 retail stores, including concessions; and 2,982 wholesale doors. The company was formerly known as Michael Kors Holdings Limited and changed its name to Capri Holdings Limited in December 2018. The company was founded in 1981 and is based in London, the United Kingdom.

  Historical performance

  Stock information

  • Market capitalization: $6388939776
  • P/E ratio: 5.7401
  • PEG ratio: 2.6833
  • Dividend yield: 0%

  Get more detailed information and learn how to buy CPRI.US stock

• Amazon-com (AMZN.US)

  Company summary

  Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It sells merchandise and content purchased for resale from third-party sellers through physical and online stores. The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, and Echo and other devices; provides Kindle Direct Publishing, an online service that allows independent authors and publishers to make their books available in the Kindle Store; and develops and produces media content. In addition, it offers programs that enable sellers to sell their products on its Websites, as well as its stores; and programs that allow authors, musicians, filmmakers, skill and app developers, and others to publish and sell content. Further, the company provides compute, storage, database, and other AWS services, as well as fulfillment, advertising, publishing, and digital content subscriptions. Additionally, it offers Amazon Prime, a membership program, which provides free shipping of various items; access to streaming of movies and TV episodes; and other services. The company also operates in the food delivery business in Bengaluru, India. It serves consumers, sellers, developers, enterprises, and content creators. The company also has utility-scale solar projects in China, Australia, and the United States. Amazon.com, Inc. has a strategic relationship with NXP Semiconductors N.V. to deliver a cloud compute solution for vehicles that enable cloud-powered services. The company was founded in 1994 and is headquartered in Seattle, Washington.

  Historical performance

  Stock information

  • Market capitalization: $1597281009664
  • P/E ratio: 93.0768
  • PEG ratio: 1.2222
  • Dividend yield: 0%

  Get more detailed information and learn how to buy AMZN.US stock

• Shopify (SHOP.US)

  Company summary

  Shopify Inc., a commerce company, provides a cloud-based multi-channel commerce platform for small and medium-sized businesses in Canada, the United States, the United Kingdom, Australia, and internationally. Its platform provides merchants with a single view of business and customers in various sales channels, including Web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics and reporting, and access financing. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was founded in 2004 and is headquartered in Ottawa, Canada.

  Historical performance

  Stock information

  • Market capitalization: $143847555072
  • P/E ratio: 727.3873
  • PEG ratio: -94.58
  • Dividend yield: 0%

  Get more detailed information and learn how to buy SHOP.US stock

• Alibaba Group Holding (BABA.US)

  Company summary

  Alibaba Group Holding Limited, through its subsidiaries, provides online and mobile commerce businesses in the People's Republic of China and internationally. It operates through four segments: Core Commerce, Cloud Computing, Digital Media and Entertainment, and Innovation Initiatives and Others. The company operates Taobao Marketplace, a mobile commerce destination; Tmall, a third-party online and mobile commerce platform for brands and retailers; Alibaba Health Internet platforms for pharmaceutical and healthcare products; Alimama, a monetization platform; 1688.com and Alibaba.com, which are online wholesale marketplaces; AliExpress, a retail marketplace; Lazada, an e-commerce platform; and Tmall Global, an import e-commerce platform. It also operates Lingshoutong, a digital sourcing platform; Cainiao Network logistic services platform; Ele.me, a delivery and local services platform; Koubei, a restaurant and local services guide platform; and Fliggy, an online travel platform. In addition, the company offers pay-for-performance and display marketing services; and Taobao Ad Network and Exchange, a real-time bidding online marketing exchange. Further, it provides elastic computing, database, storage, virtualization network, large-scale computing, security, management and application, big data analytics, and Internet of Things and other services for enterprises; payment and escrow services; and movies, television series, variety shows, animations, and other video content. Additionally, the company operates Youku, an online video platform; Alibaba Pictures and other content platforms that provide online videos, films, live events, news feeds, literature, music, and others; Amap, a mobile digital map, navigation, and real-time traffic information app; DingTalk, a business efficiency app; and Tmall Genie, an AI-powered smart speaker. The company was founded in 1999 and is based in Hangzhou, the People's Republic of China.

  Historical performance

  Stock information

  • Market capitalization: $602516815872
  • P/E ratio: 24.4221
  • PEG ratio: 0.7959
  • Dividend yield: 0%

  Get more detailed information and learn how to buy BABA.US stock

• Steven Madden (SHOO.US)

  Company summary

  Steven Madden, Ltd. designs, sources, markets, and sells fashion-forward name brand and private label footwear for women, men, and children in the United States and internationally. Its Wholesale Footwear segment provides footwear under the Steve Madden Women's, Madden Girl, Steve Madden Men's, Madden, Madden NYC, Report, Dolce Vita, DV by Dolce Vita, Mad Love, Steven by Steve Madden, Superga, Betsey Johnson, Betseyville, Steve Madden Kids, Stevies, GREATS, Blondo, and Anne Klein brands, as well as private label footwear. The company's Wholesale Accessories segment offers Steve Madden, Steven by Steve Madden, Madden Girl, Betsey Johnson, Madden NYC, Big Buddha, DKNY, Anne Klein, Jocelyn, Luv Betsey, BB Dakota, Cupcakes & Cashmere, and accessories brands; private label fashion handbags and accessories to department stores, mass merchants, value priced retailers, online retailers, and specialty stores; and cold weather accessories, fashion scarves, wraps, and other trend accessories primarily under the Steve Madden, BB Dakota, Cejon, Betsey Johnson, and Big Buddha brand names, as well as private labels to department stores and specialty stores. Its Retail segment operates Steve Madden, Steven, Superga, GREATS, and International retail stores, as well as Steve Madden, Superga, Betsey Johnson, Blondo, Dolce Vita, BB Dakota, and Jocelyn e-commerce websites. The company's Licensing segment licenses its Steve Madden, Steven by Steve Madden, Madden Girl, and FREEBIRD by Steven trademarks. Its First Cost segment operates as a buying agent for footwear products under private labels for mass-market merchandisers, shoe chains, and other mid-tier retailers. As of December 31, 2019, it owned and operated 227 retail stores, including 146 Steve Madden full-price stores, 68 Steve Madden outlet stores, 2 Steven stores, 2 GREATS stores, and 1 Superga store, as well as 8 e-commerce websites. Steven Madden, Ltd. was founded in 1990 and is headquartered in Long Island City, New York.

  Historical performance

  Stock information

  • Market capitalization: $2890911488
  • P/E ratio: 57.1951
  • PEG ratio: 1.83
  • Dividend yield: 0.0264%

  Get more detailed information and learn how to buy SHOO.US stock

• Ralph Lauren Corporation (RL.US)

  Company summary

  Ralph Lauren Corporation designs, markets, and distributes lifestyle products in North America, Europe, Asia, and internationally. The company offers apparel, including a range of men's, women's, and children's clothing accessories, which comprise sandals, eyewear, watches, fashion and fine jewelry, scarves, hats, gloves, umbrellas, and belts, as well as leather goods, such as handbags, luggage, small leather goods, and belts; home products consisting of bedding and bath products, furniture, fabrics and wallpapers, lightings, tabletops, floorcoverings, and giftware; and fragrances. It sells apparel and accessories under the Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Golf Ralph Lauren, Ralph Lauren Golf, RLX Ralph Lauren, Polo Ralph Lauren Children, Chaps, Club Monaco, and other brand names; women's fragrances under the Ralph Lauren Collection, Woman by Ralph Lauren, Romance Collection, Ralph Collection, and Big Pony Women's brand names; and men's fragrances under the Polo Blue, Safari, Purple Label, Polo Red, Polo Green, Polo Black, Polo Supreme, Polo Sport, and Big Pony Men's brand names. The company's restaurant concepts include The Polo Bar in New York City; RL Restaurant in Chicago; Ralph's in Paris; and Ralph's Coffee concept. Ralph Lauren Corporation sells its products to department stores, specialty stores, and golf and pro shops, as well as directly to consumers through its retail stores, concession-based shop-within-shops, and its digital commerce sites. The company directly operates 530 retail stores and 654 concession-based shop-within-shops; and operates 80 Ralph Lauren stores, 31 Ralph Lauren concession shops, and 139 Club Monaco stores and shops through licensing partners. Ralph Lauren Corporation was founded in 1967 and is based in New York, New York.

  Historical performance

  Stock information

  • Market capitalization: $6268651008
  • P/E ratio: 37.983
  • PEG ratio: 21.1196
  • Dividend yield: 0.034%

  Get more detailed information and learn how to buy RL.US stock

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