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How to buy Warby Parker stock when it goes public

Here's everything we know so far about the Warby Parker IPO.

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If you want to see more clearly, Warby Parker can help.

The online designer eyeglass retailer and manufacturer is preparing to enter the IPO market in 2021, but its plans were put on hold due to the COVID epidemic and soft business conditions.

But the delay has not detracted from the optical designer’s investor appeal.

What we know about the Warby Parker IPO

Founded in 2010 in New York, the company offers fashionable high-end prescription eyewear and sunglasses to customers in the US and Canada. While being stylish, they also deliver a quality product at an attractive price point that is significantly lower than its competitors. The firm also has a social responsibility position that allows its customers to buy one pair of glasses and donate a second one to others.

In the financial arena, in its first round of capital fundraising it received a $292 million infusion from First Round Capital.

From May 2011 to March 2018, the company received six additional investments totaling about $291 million, according to Equityzen. By August 2020, the company had raised $245 million with investments from D1 Capital, Durable Capital Partners, T. Rowe Price, and Baillie Gifford. As of August 2020, Warby Parker was valued at $3 billion.

This last round of funding was made by a combination of a Series F round that included a $125 million led by Durable Capital Partners in the second quarter of 2020 and a Series G round of $120 million led by D1 Capital in the third quarter 2020. In total, the company has raised its total funding to $535.5 million, as of August 2020.

How to buy shares in Warby Parker when it goes public

Once Warby Parker goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Warby Parker. Find the stock by name or ticker symbol. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy immediately with a market order or use a limit order to delay your purchase until Warby Parker reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Warby Parker, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Warby Parker. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like Warby Parker can be useful in determining how the market is performing and whether now is a good time to invest in this industry. Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

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