How to buy Revlon stock

Revlon, Inc is a household & personal products business based in the US. Revlon shares (REV) are listed on the NYSE and all prices are listed in US Dollars. Revlon employs 7,100 staff and has a trailing 12-month revenue of around USD$2 billion.

Revlon share price

Use our graph to track the performance of REV stocks over time.

Revlon shares at a glance

• Key figures

Information last updated 2021-03-03.

52-week range	USD$3.96 - USD$19
50-day moving average	USD$11.5939
200-day moving average	USD$9.3506
Wall St. target price	USD$13
PE ratio	N/A
Dividend yield	N/A (0%)
Earnings per share (TTM)	USD$-4.16

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Is it a good time to buy Revlon stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Revlon, Inc by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Revlon financials

Revenue TTM	USD$2 billion
Operating margin TTM	1.17%
Gross profit TTM	USD$1.4 billion
Return on assets TTM	0.48%
Return on equity TTM	0%
Profit margin	-18.18%
Book value	$-22.385
Market capitalisation	USD$623.5 million

TTM: trailing 12 months

Shorting Revlon shares

There are currently 1.9 million Revlon shares held short by investors – that's known as Revlon's "short interest". This figure is 6% down from 2.1 million last month.

There are a few different ways that this level of interest in shorting Revlon shares can be evaluated.

Revlon's "short interest ratio" (SIR)

Revlon's "short interest ratio" (SIR) is the quantity of Revlon shares currently shorted divided by the average quantity of Revlon shares traded daily (recently around 539257.77777778). Revlon's SIR currently stands at 3.6. In other words for every 100,000 Revlon shares traded daily on the market, roughly 3600 shares are currently held short.

However Revlon's short interest can also be evaluated against the total number of Revlon shares, or, against the total number of tradable Revlon shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Revlon's short interest could be expressed as 0.04% of the outstanding shares (for every 100,000 Revlon shares in existence, roughly 40 shares are currently held short) or 0.2795% of the tradable shares (for every 100,000 tradable Revlon shares, roughly 280 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Revlon.

Find out more about how you can short Revlon stock.

Have Revlon's shares ever split?

Revlon's shares were split on a 1:10 basis on 16 September 2008. So if you had owned 10 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Revlon shares – just the quantity. However, indirectly, the new 900% higher share price could have impacted the market appetite for Revlon shares which in turn could have impacted Revlon's share price.

Revlon share price volatility

Over the last 12 months, Revlon's shares have ranged in value from as little as $3.96 up to $19. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Revlon's is 2.8687. This would suggest that Revlon's shares are significantly more volatile than the average for this exchange and represent a higher risk.

Revlon overview

Revlon, Inc., through its subsidiaries, develops, manufactures, markets, distributes, and sells beauty and personal care products worldwide. The company's Relvon segment offers color cosmetics and beauty tools under the Revlon brand; and hair color under the Revlon ColorSilk and Revlon Professional brands. Its Elizabeth Arden segment markets, distributes and sells skin care products under the Elizabeth Arden Ceramide, Prevage, Eight Hour, SUPERSTART, Visible Difference, and Skin Illuminating brands; and fragrances under the Elizabeth Arden White Tea, Elizabeth Arden Red Door, Elizabeth Arden 5th Avenue, and Elizabeth Arden Green Tea brands. The company's Portfolio segment offers color cosmetics under the Almay and SinfulColors brands; men's grooming products under the American Crew brand; nail polishes, gel nail color, and nail enhancements under the CND brand; nail care products under the Cutex brand; anti-perspirant deodorants under the Mitchum brand; hair care products under the Creme of Nature; and hair color line under the Llongueras brand. Its Fragrances segment develops, markets, and distributes owned and licensed fragrances, as well as distributes prestige fragrance brands owned by third parties. This segment offers its products under the Juicy Couture, John Varvatos, AllSaints, Britney Spears, Elizabeth Taylor, Christina Aguilera, Jennifer Aniston, Mariah Carey, Curve, Giorgio Beverly Hills, Ed Hardy, Charlie, Lucky Brand, ?PS?, Alfred Sung, Halston, Geoffrey Beene, and White Diamonds brands. The company sells its products through sales force, sales representatives, and independent distributors, as well as licenses its Revlon, The Elizabeth Arden, and Red Door trademarks to the manufacturers of complementary beauty-related products and accessories. Revlon, Inc. was founded in 1932 and is based in New York, New York.

Frequently asked questions

• What percentage of Revlon is owned by insiders or institutions?

  Currently 87.267% of Revlon shares are held by insiders and 12.333% by institutions.

• How many people work for Revlon?

  Latest data suggests 7,100 work at Revlon.

• When does the fiscal year end for Revlon?

  Revlon's fiscal year ends in December.

• Where is Revlon based?

  Revlon's address is: One New York Plaza, New York, NY, United States, 10004

• What is Revlon's ISIN number?

  Revlon's international securities identification number is: US7615256093

• What is Revlon's CUSIP number?

  Revlon's Committee on Uniform Securities Identification Procedures number is: 761525500