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How to buy GoPro stock | 6.63

Own GoPro stock in just a few minutes.

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GoPro, Inc is a consumer electronics business based in the US. GoPro shares (GPRO) are listed on the NASDAQ and all prices are listed in US Dollars. GoPro employs 926 staff and has a trailing 12-month revenue of around USD$913.2 million.

How to buy shares in GoPro

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for GoPro. Find the stock by name or ticker symbol: GPRO. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until GoPro reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$6.63, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of GoPro, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of GoPro. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted GoPro's share price?

Since the stock market crash in March caused by coronavirus, GoPro's share price has had significant positive movement.

Its last market close was USD$6.63, which is 41.18% up on its pre-crash value of USD$3.9 and 231.50% up on the lowest point reached during the March crash when the shares fell as low as USD$2.

If you had bought USD$1,000 worth of GoPro shares at the start of February 2020, those shares would have been worth USD$569.69 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$1,621.04.

GoPro share price

Use our graph to track the performance of GPRO stocks over time.

GoPro shares at a glance

Information last updated 2020-10-20.
Latest market closeUSD$6.63
52-week rangeUSD$2 - USD$7.2
50-day moving average USD$4.8623
200-day moving average USD$4.4449
Wall St. target priceUSD$4.83
PE ratio N/A
Dividend yield N/A (0%)
Earnings per share (TTM) USD$-0.219

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy GoPro stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

GoPro price performance over time

Historical closes compared with the close of $6.63 from 2020-10-22

1 week (2020-10-16) -2.57%
1 month (2020-09-25) 53.83%
3 months (2020-07-24) 31.29%
6 months (2020-04-24) 123.23%
1 year (2019-10-25) 67.42%
2 years (2018-10-25) 8.16%
3 years (2017-10-25) -31.08%
5 years (2015-10-23) -77.26%

Is GoPro under- or over-valued?

Valuing GoPro stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of GoPro's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

GoPro's PEG ratio

GoPro's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.0108. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into GoPro's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

GoPro's EBITDA

GoPro's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$25.4 million.

The EBITDA is a measure of a GoPro's overall financial performance and is widely used to measure a its profitability.

GoPro financials

Revenue TTM USD$913.2 million
Gross profit TTM USD$412.8 million
Return on assets TTM -6.46%
Return on equity TTM -56.87%
Profit margin -10.24%
Book value $0.889
Market capitalisation USD$1 billion

TTM: trailing 12 months

Shorting GoPro shares

There are currently 11.9 million GoPro shares held short by investors – that's known as GoPro's "short interest". This figure is 27.6% up from 9.3 million last month.

There are a few different ways that this level of interest in shorting GoPro shares can be evaluated.

GoPro's "short interest ratio" (SIR)

GoPro's "short interest ratio" (SIR) is the quantity of GoPro shares currently shorted divided by the average quantity of GoPro shares traded daily (recently around 2.8 million). GoPro's SIR currently stands at 4.23. In other words for every 100,000 GoPro shares traded daily on the market, roughly 4230 shares are currently held short.

However GoPro's short interest can also be evaluated against the total number of GoPro shares, or, against the total number of tradable GoPro shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case GoPro's short interest could be expressed as 0.08% of the outstanding shares (for every 100,000 GoPro shares in existence, roughly 80 shares are currently held short) or 0.0925% of the tradable shares (for every 100,000 tradable GoPro shares, roughly 93 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against GoPro.

Find out more about how you can short GoPro stock.

GoPro share dividends

We're not expecting GoPro to pay a dividend over the next 12 months.

GoPro share price volatility

Over the last 12 months, GoPro's shares have ranged in value from as little as $2 up to $7.2. A popular way to gauge a stock's volatility is its "beta".

GPRO.US volatility(beta: 1.16)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while GoPro's is 1.1605. This would suggest that GoPro's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

GoPro overview

GoPro, Inc. develops and sells cameras, drones, and mountable and wearable accessories in the United States and internationally. The company offers cloud connected HERO7 Silver, HERO7 Black, and HERO8 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro Plus, a cloud-based storage solution that enables subscribers to access, edit, and share content; Quik, a desktop editing application; and GoPro App, a mobile app that uploads a user's GoPro photos and video clips to a smartphone, as well as allows users to mix and match filters for a customizable editing experience. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, chest harnesses, and head straps; and colored camera sleeves, spare batteries, dive filters, and charging accessories and cables. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its Website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2004 and is headquartered in San Mateo, California.

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