Moneyfarm vs Hargreaves Lansdown (HL)

Ever wondered who would come out on top in a battle between Moneyfarm vs Hargreaves Lansdown (HL)? Well, read on to find out how they compare for features, fees and much more.

Overall winner Our verdict
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Hargreaves Lansdown (HL) and Moneyfarm are two popular investing platforms available to UK retail investors. They’re slightly different in their approach as Moneyfarm is basically a robo-advisor with some share dealing available, and HL is a fully-fledged stockbroker with loads of investment options. However, there is some crossover, so we’re going to pit Moneyfarm vs Hargreaves Lansdown against each other in a head-to-head battle.

Both HL and Moneyfarm offer a range of investments and plenty of account options, including a stocks and shares ISA and a self-invested personal pension (SIPP). So, check out our breakdown of Moneyfarm vs Hargreaves Lansdown and hopefully this will help you pick who’s best, depending on what’s most important to you – whether that’s fees, investment choice, account types or anything else.

Moneyfarm vs Hargreaves Lansdown: At a glance

Moneyfarm logoHargreaves Lansdown logo
Finder Score7.6Great8.5Great
Customer satisfaction survey★★★★★★★★★★
Fees score6.7Standard6.1Standard
Stocks and shares ISA available?
FSCS protected?
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More info
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Moneyfarm and HL are pretty similar when it comes to their Finder score, with Moneyfarm scoring a reasonable 7.6 out of 10, and HL scoring a slightly better 8.5 out of 10.

Both platforms offer stocks and shares ISA, and both come with full Financial Services Compensation Scheme (FSCS) protection of up to £85,000.

Moneyfarm and HL were both reviewed positively in the most recent Finder Investing Customer Satisfaction Awards 2025 results. However, HL had 100% of customers saying they’d recommend the platform to a friend, compared to 93% for Moneyfarm.

The platforms are also fairly similar with their fees score. When you look at Moneyfarm fees vs HL fees, Moneyfarm has a score of 6.7 out of 10 and Hargreaves Lansdown has a score of 6.1 out of 10.

Round 1: Products

Moneyfarm logoHargreaves Lansdown logo
General investment account
Stocks and shares ISA
Lifetime ISA (LISA)
Pension (SIPP)
Junior ISA (JISA)/Junior SIPP (JSIPP)
Interest on cash balances
Keep in mindCapital at riskCapital at risk
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More info
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Both Moneyfarm and HL offer a wide range of account options, with plenty of tax-efficient options available.

However, HL ticks every box when it comes to the account types available, you can even use a lifetime ISA (LISA) and a junior stocks and shares ISA (JISA) or junior SIPP (JSIPP).

Winner: Hargreaves Lansdown (HL)

Round 2: Investment choice

Moneyfarm logoHargreaves Lansdown logo
Investment choice score8.1Great9.1Excellent
Available markets 3+4+
Number of investments1,000+11,000+
Number of ETFs/funds6001,500
Fractional shares
Min. initial deposit£1£1
Keep in mindCapital at riskCapital at risk
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Although Moneyfarm offers a decent range of ready-made portfolios and individual investments, it’s range pales in comparison to HL which has over 11,000+ options.

Sadly, neither offers the option to invest in fractional shares. And, you can start share dealing with either from just £1, but you need a much higher initial investment of £500 if you want a managed portfolio with Moneyfarm.

Winner: Hargreaves Lansdown (HL)

Round 3: Fees

Moneyfarm logoHargreaves Lansdown logo
Fees score6.7Standard6.1Standard
Platform fees£0£0 (0.45% for funds)
Price per trade£3.95£11.95
Funds/ETFs£3.95
£0 funds
£11.95 ETFs (frequent trader discounts apply)
Foreign exchange fee0.7%1%
Regular investingYesYes from £25/month (lower commissions for frequent investors)
£8.95 (10 to 19 trades in previous month)
£5.95 (20 or more trades in previous month)
Withdrawal fee£0£0
Deposit fee£0£0
Inactivity fee£0£0
Keep in mindCapital at riskCapital at risk
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Sadly, neither Moneyfarm nor HL scores well for fees, both have a few charges to take into consideration.

However, Hargreaves Lansdown’s share dealing commission of £11.95 is one of the highest from any UK investing platform. It is free to buy or sell funds, which is a positive at least.

Winner: Moneyfarm

Round 4: Ease of use

Moneyfarm logoHargreaves Lansdown logo
Ease of use score9.3Excellent10Excellent
Apple iOS rating4.6/54.7/5
Google Play rating 4.3/53.2/5
Ways to contact customer servicePhone and emailPhone, email and online chat
UI/UXGoodGood
Desktop or web access
Mobile app
Keep in mindCapital at riskCapital at risk
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Both platforms score well in this area and are positively reviewed on the App Store and Google Play.

However, HL takes the win here because it offers fantastic, award-winning customer service from its support team based in Bristol.

Winner: Hargreaves Lansdown (HL)

Round 5: Tools, resources and features

Moneyfarm logoHargreaves Lansdown logo
Features score6.7Standard8.3Great
Analysis features
Tools for investing/trading
Social features
Learning resources
Keep in mindCapital at riskCapital at risk
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This is an easy win for HL. Moneyfarm has some resources and tools on offer, but not much.

HL has research and resources to suit everyone from beginner investors to expert traders. Although HL is pricey in some areas, for those extra fees you get loads in the way of additional features and tools.

Winner: Hargreaves Lansdown (HL)

Overall winner: Is Moneyfarm better than Hargreaves Lansdown?

Moneyfarm is an excellent digital wealth manager, but most things it does, HL does better.

Moneyfarm is slightly cheaper for fees, but when you compare Moneyfarm vs Hargreaves Lansdown across all categories, it’s HL that usually comes out on top and this is reflected in the overall Finder score.

Winner: Hargreaves Lansdown (HL)

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


George Sweeney, DipFA's headshot
Deputy editor

George is a deputy editor at Finder. He has previously written for The Motley Fool UK, Nasdaq, Freetrade, Investing in the Web, MoneyMagpie, Online Mortgage Advisor, Wealth, and Compare Forex Brokers. He's focused on making personal finance and investing engaging for everyone. To do this he draws from previous work and his Level 4 Diploma for Financial Advisers (DipFA), sharing what he’s learnt. When he’s not geeking out about money, you’ll find him playing sports and staying active. See full bio

George's expertise
George has written 241 Finder guides across topics including:
  • Investing
  • Personal finance
  • Tax
  • Pensions
  • Mortgages

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