 |  | |
| Finder Score | 9.3Excellent | 8.7Great |
| Customer satisfaction survey | ★★★★★ | ★★★★★ |
| Stocks and shares ISA available? | ||
| Fees score | 7.5Great | 6.6Standard |
| Keep in mind | Capital at risk | Capital at risk |
| Go to Site |
| | |
| Stocks and shares ISA | ||
| Lifetime ISA (LISA) | ||
| Interest on cash balances | ||
| Keep in mind | Capital at risk | Capital at risk |
| Go to Site |
| | |
| Investment choice score | 9.1Excellent | 9.1Excellent |
| Available markets | 24 | 4+ |
| Number of investments | 19,000 | 11,000+ |
| Number of ETFs/funds | 3,500 | 1,500 |
| Fractional shares | ||
| Min. initial deposit | £250 (or £25/month) | £1 |
| Keep in mind | Capital at risk | Capital at risk |
| Go to Site |
| | |
| Fees score | 7.5Great | 6.6Standard |
| Platform fees | 0.25% per month (max. £3.50) | 0.35% |
| Price per trade | £5 | £6.95 |
| Funds/ETFs | £1.50 | £1.95 funds £6.95 ETFs (frequent trader discounts apply) |
| Foreign exchange fee | 1% | 0.99% |
| Regular investing | Yes (from £25/month and commission drops to £1.50) | Yes from £25/month (no commission) £3.95 (20 or more trades in previous month) |
| Withdrawal fee | £0 | £0 |
| Deposit fee | £0 | £0 |
| Inactivity fee | £0 | £0 |
| Keep in mind | Capital at risk | Capital at risk |
| Go to Site |
| | |
| Ease of use score | 9.6Excellent | 10Excellent |
| Apple iOS rating | 4.7/5 | 4.7/5 |
| Google Play rating | 3.2/5 | 3.2/5 |
| UI/UX | Good | Good |
| Desktop or web access | ||
| Mobile app | ||
| Keep in mind | Capital at risk | Capital at risk |
| Go to Site |
| | |
| Features score | 10Excellent | 8.3Great |
| Analysis features | ||
| Social features | ||
| Learning resources | ||
| Keep in mind | Capital at risk | Capital at risk |
| Go to Site |
Although both AJ Bell and Hargreaves Lansdown offer pretty similar services, targeting the same type of investors – it’s AJ Bell that comes out on top.
This is because AJ Bell offers a slightly better investment choice and much cheaper fees for share dealing.
There’s not much between AJ Bell vs HL, but our comparison shows AJ Bell has the edge.
Winner: AJ Bell
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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