How to buy Shein shares when it goes public

Here's everything we know so far about the Shein IPO.

Shein stock is not yet available to purchase on any exchange. But it's expected to go public soon. Here's what we know — and how to buy stocks when it launches.

How to buy shares in Shein when it goes public

Once Shein goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

  1. Compare share trading platforms. Find a platform that suits your investing style. In this case, you might need a brokerage providing access to newly listed stocks. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Create an account using basic personal details along with your ID and bank information. You can make a deposit with a bank transfer, credit card or debit card.
  3. Search for Shein. Find the stock by name or the ticker symbol .
  4. Buy Shein shares. Once shares become available on your platform, decide how much stock you want to buy and create an order.

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What we know about the Shein IPO

There's no news yet about how much the stock will cost when it goes public. No date has been set for when the stock will be publicly available. The shares will be available on the London Stock Exchange.

How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like Shein can be useful in determining how the market is performing and whether now is a good time to invest in this industry. Select a company to learn more about what it does and how its stock performs, including market capitalisation, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

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How will Shein perform after it goes public?

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George Sweeney

Deputy editor

It's impossible to know with any certainty, but there's almost definitely likely to be plenty of volatility. The most comparable past option to Shein was Alibaba, an online Chinese tech marketplace that went public in the US in 2014.

After the share price peaked at about $115 in 2014, it almost halved to $60 in 2015. From there it had a turbulent time until reaching over $300 in 2020 before tumbling back down to around $70 today, which is a decent chunk lower than the IPO price. So if history is anything to go by, Shein shares could be in for a wild ride as the market tries to price the stock.

Latest updates for Shein stock

June 27, 2024: Although there’s no Shein IPO date set yet, it appears to be drawing closer as reports say it confidentially filed paperwork for an IPO in London with shares to be listed on the London Stock Exchange (LSE) according to Reuters.

January 31, 2024: GlobalData’s latest dataset forecasting UK retailer market shares up to 2027 made the claim that Shein is “expected to continue on its skyrocketing trajectory to land as the sixth-largest UK apparel retailer, stealing market share away from its fast-fashion rivals,” according to Fashion Network.

January 27, 2024: Shein investors are trying to sell shares in private market deals that value the online fashion giant at as low as $45 billion, reflecting a dwindling appetite for a company struggling with intensifying competition and regulatory scrutiny ahead of a long-awaited US debut, according to Yahoo Finance.

January 18, 2024: China’s internet regulator is scrutinizing Shein’s data handling for potential national security risks, a move that might delay its planned share sale, according to the Wall Street Journal.

What does Shein do?

Shein is an e-commerce company founded in China during 2012 (but is now based in Singapore) with a focus on fast fashion and trendy clothes. Its online platform appeals particularly to gen z and younger shoppers, allowing customers to buy clothing products with ease.

It even uses real-time data to identify fashion trends on social media apps like TikTok and then leverages this information to provide clothing products and accessories as a response to quickly emerging trends. It’s been gaining popularity (largely in the US) because of the wide selection of clothes available for competitive prices.

What do we know about the Shein IPO?

Reports suggest that Shein has made a confidential filing to go public in the US and it could end up being one of the most valuable Chinese companies to list in New York (even though it’s now Singapore-based).

Apparently Goldman Sachs, JPMorgan Chase and Morgan Stanley have all been hired as lead underwriters for the hotly-anticipated Shein IPO. However, the size of the deal or the IPO valuation has not been decided – although there have been some suggestions it will be in the region of $60 to $90 billion.

Expected date for Shein to go public

It’s rumoured that Shein’s initial public offering (IPO) will be taking place in June 2024. Keep in mind that this could change based on market conditions. The more favourable the market, the higher the likelihood Shein will press ahead with its IPO.

Is Shein profitable?

According to Shein’s executive vice chairman, Donald Tang – Shein reached record net profitability in the first half of 2023 due to US sales momentum. The international success stateside has encouraged Shein to expand into even more foreign markets to drive more profit.

It’s also believed that Shein generated roughly $23 billion in sales during 2022. However, without being public, we can’t know for sure just how accurate these top and bottom line figures are. Once the IPO draws closer, we should be able to get a better idea of Shein’s profitability with more reliable figures.

Who owns Shein?

Shein was founded by entrepreneur Chris Xu, and he’s still the primary owner. However, Shein also has the backing of numerous private investors and institutional investors through various funding rounds over the years.

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Deputy editor

George is a deputy editor at Finder. He has previously written for The Motley Fool UK, Nasdaq, Freetrade, Investing in the Web, MoneyMagpie, Online Mortgage Advisor, Wealth, and Compare Forex Brokers. He's focused on making personal finance and investing engaging for everyone. To do this he draws from previous work and his Level 4 Diploma for Financial Advisers (DipFA), sharing what he’s learnt. When he’s not geeking out about money, you’ll find him playing sports and staying active. See full bio

George's expertise
George has written 140 Finder guides across topics including:
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