How to buy L’Oreal shares

Learn how to easily invest in L'Oreal shares.

L’Oreal Co ADR (LRLCY) is a publicly traded household and personal products business based in the US which employs around 94,600 staff. L'Oreal is listed on the PINK and traded in US dollars. Its current price of $87.71 is 10.8% down on its price a month ago ($98.29).

How to buy shares in L'Oreal

  1. Choose a platform. If you're a beginner, our share trading platform picks below can help you choose.
  2. Open your account. Provide your personal information and sign up.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: LRLCY in this case.
  5. Research shares. The platform should provide the latest information available.
  6. Buy your shares. Place a market order or limit order with your preferred number of shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

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These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Alternative ways to invest in L'Oreal

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including L'Oreal), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

L'Oreal is a major part of the PINK, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

Is it a good time to buy L'Oreal stock?

Only you can make the decision on the time to leap... but here's some supporting information and analysis.

Use our graph to track the performance of LRLCY stocks over time.

Share price volatility

Over the last 12 months, L'Oreal's shares have ranged in value from as little as $77.11 up to $100.28. A popular way to gauge a stock's volatility is its "beta".

LRLCY.US volatility(beta: 0.71)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (PINK average) beta is 1, while L'Oreal's is 0.705. This would suggest that L'Oreal's shares are less volatile than average (for this exchange).

Historical closes compared with the last close of $87.71

1 week (2024-04-04)-2.17%
1 month (2024-03-13)-10.76%
3 months (2024-01-11)-10.11%
6 months (2023-10-12)8.40%
1 year (2023-04-10)-3.52%
2 years (2022-04-12)12.35%
3 years (2021-04-13)8.19%
5 years (2019-04-11)61.80%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is L'Oreal under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the L'Oreal P/E ratio, PEG ratio and EBITDA

L'Oreal's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 36x. In other words, L'Oreal shares trade at around 36x recent earnings.

However, L'Oreal's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.

L'Oreal's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.8912. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into L'Oreal's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider L'Oreal's PEG ratio in relation to those of similar companies.

L'Oreal's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $9 billion (£7.2 billion).

The EBITDA is a measure of a L'Oreal's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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