Invest in makeup stocks | Discover 11 makeup companies - Finder UK

Invest in makeup stocks

Find out how you can add a bit of a highlight to the foundations of your investment portfolio with makeup stocks.

If you’re looking for a colourful addition to your investment portfolio, then makeup stocks might fit the bill. Makeup stocks are part of a wider category of stocks in cosmetic companies that produce makeup, lotions, perfumes and hair products.

A lot of makeup companies are owned by larger parent companies, so it will take a bit of research to find out how to invest in makeup stocks.

How to invest in makeup stocks

  1. Choose a share dealing platform. We’ve listed some below for you to compare. As a lot of cosmetics companies are based in the US, you’ll need to choose a provider that lets you trade US stocks.
  2. Open an account. You may need to provide details about your employment, your national insurance number and your address.
  3. Fund your account. Some providers let you fund your account with a debit card, by bank transfer or by Apple or Google Pay.
  4. Choose your makeup stock and search for it. We’ve listed some below, make sure you look at the some of the key financials like its performance, market capitalization and price-to-earnings (P/E) ratio.
  5. Submit an order. Choose how many you want to buy and review the price. When you’re happy, hit buy.
  6. Keep an eye on your investments. It’s as easy as that!

Compare investment services

Table: sorted by promoted deals first
Data updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Fineco
UK: £2.95
US: $3.95
EU: €3.95
N/A
£0
Your first 100 trades are free with Fineco (T&Cs apply)
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. The minimum deposit with Fineco is £0. Capital at risk.
eToro Free Stocks
£0
N/A
£0
Capital at risk. 0% commission but other fees may apply. The minimum deposit with eToro is $200.
Hargreaves Lansdown Fund and Share Account
£11.95
£5.95
£0
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. The minimum deposit with HL is £1. Capital at risk.
Degiro Share Dealing
UK: £1.75 + 0.014% (max £5)
US: €0.50 + $0.004 per share
N/A
£0
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. The minimum deposit with Degiro is £0. Capital at risk.
interactive investor Trading Account
£7.99 (with one free trade per month)
N/A
£9.99 per month
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. The minimum deposit with ii is £0. Capital at risk.
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Data updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Moneybox stocks and shares ISA
£1
0.45% and £1 monthly subscription fee (free for first 3 months)
£0
Moneybox offers a range of investing products for all stages of your savings and investing journey with an easy-to-use app. Capital at risk.
interactive investor stocks and shares ISA
Any lump sum or £25 a month
£119.88
£7.99
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Nutmeg stocks and shares ISA
£100
0.75%
N/A
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Hargreaves Lansdown stocks and shares ISA
£100
0.45%
£11.95
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
InvestEngine stocks and shares ISA
£100
0.25%
£0
Offer - £50 welcome bonus for new customers. Subject to minimum investment. T&Cs apply. Capital at risk.
Moneyfarm stocks and shares ISA
£1500
0.75%
£0
Moneyfarm helps you meet your investment goals with fully-managed portfolios designed around you. Capital at risk.
Fidelity Stocks and Shares ISA
£1000 or a regular savings plan from £50
0.35%
£10.00
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
0.61%
N/A
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.
AJ Bell Stocks and Shares ISA
£500
0.25%
£9.95
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
0.12%
£8.00
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
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Data updated regularly
Name Product Minimum investment Choose from Fee for a £50,000 pension pot Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
Annual fee: £239.88, fund fees: £50-500
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
0.35%-0.75%
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
£1,000
Over 2,000 funds
Annual fee: £125, includes fund fees
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
9 funds
Annual fee: £250-475, includes fund fees
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
Annual fee: £225 (£200 cap if holding shares), fund fees included
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
£10
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
Penfold
Penfold
No minimum
4 portfolios
Annual fee: £375-455, fund fees included
Moneybox Pension
£1
3 funds
Annual fee: £225, fund fee: £60
Manage your money with an easy-to-use Moneybox app. Capital at risk.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

List of makeup stocks

Here are some examples of makeup stocks or parent companies of makeup brands.

Why invest in makeup stocks?

Cosmetics are, to some extent, considered to be a staple. This means that, like other staples such as food, electricity and water, people will still continue to buy them even when stocks are falling.

This is helped by beauty bloggers and beauty vloggers on Instagram, TikTok and YouTube increasing the popularity of makeup and even influencing consumers to use more expensive brands. Makeup is now considered to be art, and its ability to improve confidence makes it an integral part of a self care routine.

In 2019, the global cosmetics market grew by an estimated 5.25% compared to the previous sales year. Research has discovered that those who use cosmetics aren’t willing to decrease what they spend on beauty products, even with less disposable income on hand.

The cosmetics industry has staying power — makeup has existed for hundreds of years and if recent market trends are anything to judge by, the industry isn’t going anywhere.

Risks of investing in makeup stocks

While makeup is considered a staple, it’s not necessarily an essential item. While these stocks did continue to perform well during the coronavirus pandemic, it may have been helped by a need for self care during such a difficult time.

Makeup isn’t immune to volatility – a shift to online shopping could give smaller independent companies a boost while hindering larger, well known brands. Make sure you look at long term plans for the companies you want to invest in, such as future innovation and product launches.

The bottom line

Makeup stocks can be a way of adding some diversification to your investment portfolio, even if you don’t highlight, contour or blend yourself. Cosmetics companies tend to perform well, and have done even during the coronavirus pandemic, so it’ll be exciting to see what’s next for them.

  1. Statista
This article offers general information about investing and the stock market, but should not be construed as personal investment advice. It has been provided without consideration of your personal circumstances or objectives. It should not be interpreted as an inducement, invitation or recommendation relating to any of the products listed or referred to. The value of investments can fall as well as rise, and you may get back less than you invested, so your capital is at risk. Past performance is no guarantee of future results. If you're not sure which investments are right for you, please get financial advice. The author holds no positions in any share mentioned.

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