Founded by the Kamani brothers in 2012, PrettyLittleThing became part of their dad's company, Boohoo, in 2017 (yep, Boohoo was literally the parent company). The brand is probably best-know for its celebrity collabs – which have included Molly-Mae Hague, Kylie Jenner, Little Mix and Ashley Graham. But like most fast-fashion retailers, it's also come under fire over wages and wastage.
So while you can't invest directly in PLT, you can buy shares in Debenhams Group. Got that? Great! Debenhams Group is listed on the London stock Exchange (LSE) under the ticker "DEBS" and traded in sterling. Bear in mind that since the Debenhams Group encapsulates Boohoo, Burton, Debenhams, Oasis and other brands, its share price will depend on more than just the success of PrettyLittleThing.
How to buy shares in PrettyLittleThing (Debenhams Group)
Open a brokerage account.Choose from our top broker picks or compare brokers in depth. Then, sign up on your chosen platform.
Fund your account.Add money to your account via bank transfer or debit card.
Search the platform by ticker symbol.DEBS in this case.
Choose an order type.Place a market order (or limit order, if you want to try to hold out for a specific price) with your preferred number of shares or investment amount.
Submit the order.It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.
Our top picks for where to buy PrettyLittleThing (Debenhams Group) shares
We analysed all popular share dealing platforms in the UK using 35 data points and combined this with our expert insight from using the apps. The platforms we've selected as best for each category offer stand-out features or a unique combination of elements for a specific aspect of investing. If we show a "Promoted for" pick, it's been chosen from among our partners and is based on factors that include special features or offers, and the commission we receive. Keep in mind that our picks may not always be the best for you – it's important to compare for yourself. More details in our full methodology.
To make comparing even easier we came up with the Finder Score. Costs, features, ease and range of investments across 30+ platforms are all weighted and scaled to produce a score out of 10. The higher the score the better the platform – simple.
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The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
It's as easy to sell PrettyLittleThing (Debenhams Group) as it is to buy! Here's how to sell PrettyLittleThing (Debenhams Group) shares that you already own.
Open your investment app. If you've got one with desktop access, you can log in online
Go to your portfolio. This should be in the main menu
Find your shares. You may be able to search your portfolio
Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
Sell your PrettyLittleThing (Debenhams Group) shares. Your investment platform will let you know when your shares are sold
Most dealing providers will let you use your debit card to top up your account and buy shares. The main ways are with a debit card, bank transfer or with Apple/Google Pay.
The easiest way to get hold of some PrettyLittleThing (Debenhams Group) shares is to sign up for a share trading app and place a market order or basic order. This type of order tells the platform that you're interested, so it'll try to execute it as quickly as it can. It could take some time for the order to go through, especially if there's a lot of volatility in PrettyLittleThing (Debenhams Group) shares.
Zoe was a senior writer at Finder specialising in investment and banking, and during this time, she joined the Women in FinTech Powerlist 2022. She is currently a senior money writer at Be Clever With Your Cash. Zoe has a BA in English literature and a Diploma for Financial Advisers. She has several years of experience in writing about all things personal finance. Zoe has a particular love for spreadsheets, having also worked as a management accountant. In her spare time, you’ll find Zoe skating at her local ice rink.
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