Fidelity International review

You can start investing from £50 with Fidelity in a stocks and shares ISA, pension or a general investment account.


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Customer satisfaction
Tools for account management and analysis
High fees

What is Fidelity?

Fidelity is an established investment platform with total client assets of US$584 million. It is one of the UK’s largest money managers. You can invest in a huge number of funds, trusts and shares, which we detail below.

What products does Fidelity offer?

  • Stocks and shares individual savings account (ISAs)
  • General investment accounts
  • Self invested personal pension (SIPP)
  • Junior ISA
  • Junior SIPP

Stocks and shares individual savings account (ISA)

The stocks and shares ISA lets you invest tax-free within your annual allowance. The ISA allowance for the tax years 2019/2020 and 2020/2021 is £20,000. This means that you can invest up to this amount without incurring any capital gains tax.
Features include:

  • Start from £50
  • Thousands of funds to choose from
  • Get expert guidance on your investments

General investment account

Fidelity’s general investment account allows you to invest outside of your annual ISA allowance. People usually go for this option if they have used their ISA allowance already. You may need to pay capital gains tax on any profit you make from your investments.
Features include:

  • Start from £50
  • Thousands of funds and shares to choose from
  • Expert guidance on your investments

Self-invested personal pension (SIPP)

The self-invested personal pension gives you the chance to save up for your retirement with tax benefits. You can choose what you want your pension invested in and can contribute in lump sums or with regular savings.
Features include:

  • Start with £40
  • HMRC will add 25% to each payment
  • Thousands of funds to choose from
  • Get expert guidance on your investments
  • Flexible retirement options when you need to take your pension

Junior ISA (JISA)

With the junior ISA, you can kick-start your savings for your child’s future, tax-free. The JISA works the same as the stocks and shares ISA, except the allowance for the 2019/2020 tax year is £4,368 and for the 2020/2021 tax year is £9,000.
Features include:

  • Invest tax-free within your annual allowance
  • Control over the ISA automatically passes to the child when they turn 18
  • Start with £50
  • Friends and family can add money too
  • Thousands of funds and shares to invest in
  • Expert guidance on your investments.

Junior SIPP

If you’re super organised, you can start investing now for your child’s retirement with the junior self invested personal pension (SIPP). All contributions are tax free up to the £3,600 allowance for the 2019/2020 tax year.
Features include:

  • Start with £40
  • The government will add 25% to each payment
  • Friends and family can add money
  • Thousands of funds to choose from
  • Expert guidance on your investments

What can I invest in with Fidelity?

Types of investments with Fidelity


PathFinder is a collection of ready-made portfolios that might be suitable for you if you’re not sure what you want to invest in. It will choose a fund for you based on your “risk preference”. This is determined with a small quiz that asks you about your understanding of investments, how you feel about risk and your financial background.

There are two types of fund that you can invest in with PathFinder: “growth funds” and “income funds”.

Growth funds
Growth funds use a risk calculator and a handy tool to work out how much your investments are likely to grow over time. You can play around with the calculator to work out how cautious or adventurous you want to be, and how this impacts your investments. Once you’ve decided which one you want, you have the option between an “Expert Focus” fund and a “Cost Focus” fund.

Income funds
Income funds aim to generate a steady income on your investment of between 4% and 6%.
There are three different income fund options: Defensive/Cautious Income, Balanced Income and Income and Growth.

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Select 50

Select 50 is a selection of, you guessed it, 50 of Fidelity’s favourite funds. It aims to take some of the overwhelm out of choosing funds to invest in, as there are thousands to choose from, by showing you funds that have the most potential to outperform in the market area.

Fidelity has analysts that narrow down the funds and measure them based on a range of metrics to get to the select fifty.

You can view them all on a list, along with yields, charges and ratings on the Fidelity website.

Investment Finder

The investment finder lets you sort through the funds and shares that you can invest in with Fidelity. You can choose between funds, shares, exchange traded funds and investment trusts, and filter them based on your preferences.

Fidelity guidance and tools

Fidelity offers plenty of guidance to help you make investment decisions in the form of calculators, guides, videos and reviews. These aim to give you more insight into investing so that you make the right financial decisions for yourself. It’s always a good idea to do a bit of research before trying anything risky – after all, you’d rather find out with a bit of research that you need a harness when bungee jumping rather than find out the hard way.

It’s definitely worth taking a look at the calculators, as they can estimate the movements of your investments to see if you’re likely to reach your goal within your estimated timeframe.

Is Fidelity safe?

Fidelity is authorised and regulated by the Financial Conduct Authority (FCA) which requires it to have appropriate systems and procedures when managing the business. It separates client money from its own money, so your money will not be used to pay for Fidelity’s business activities.

Your money is also protected by the Financial Services Compensation Scheme, which will cover you if Fidelity were to become insolvent.

Pros and cons of Fidelity


  • The platform is clear and easy to use
  • Plenty of choices of where your money is invested
  • Guidance and tools available to help you


  • Slow onboarding process

Fidelity customer reviews

Fidelity’s customers find its platform really easy to use and found that it had a range of products suitable for a range of different needs. Customers praised its straightforward product and helpful and friendly customer service,

Some customers complained that its fees can be quite high for some investors.

Our verdict

On the whole, Fidelity has plenty of products and options available whether you are an experienced investor or are just starting out. PathFinder is a nice option for those who don’t really know what they want to invest in.

Fidelity’s guidance and tools allow you to learn more about investment instead of diving in at the deep end. This is great, as you get the chance to find out more about what investing is and what you can get out of it.

Compare similar platforms to Fidelity

Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
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Hargreaves Lansdown stocks and shares ISA
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
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Moneyfarm stocks and shares ISA
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Saxo Markets stocks and shares ISA
No minimum deposit requirement
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
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Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Zero platform fee
Your first 100 trades are free with Fineco, T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Hargreaves Lansdown Fund and Share Account
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
Degiro Share Dealing
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
Over 2,000 funds
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
No minimum
4 portfolios
Moneybox Pension
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.

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Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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