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Dodl vs Moneyfarm
We compare AJ Bell's investment app, Dodl, against Moneyfarm. See who came out on top.
Dodl is an investment app from the AJ Bell team. It has a range of ready-made portfolios on offer, similar to the offering that Moneyfarm has got, but also some extra investing options.
We’ve put the 2 apps head to head to find out whether Dodl is better than Moneyfarm. As Moneyfarm offers only a robo-advisor service (compared with Dodl’s additional investment options), we’re only comparing the robo-advisor capabilities of these providers. We’ve compared the products available, portfolios on offer, fees, features, and learning resources of both platforms.
Dodl vs Moneyfarm: Vital statistics
 |  | |
| Finder score | ★★★★★ | ★★★★★ |
| Customer satisfaction survey | ★★★★★ | ★★★★★ |
| Costs score | ★★★★★ | ★★★★★ |
| Stocks and shares ISA available? | ||
| FSCS protected? | ||
| More Info | Go to site More Info |
Moneyfarm doesn’t score so well for its costs, which we detail more below.
Round 1: Products
| | |
| Stocks and shares ISA | ||
| Lifetime ISA (LISA) | ||
| Pension (SIPP) | ||
| Keep in mind | Capital at risk | Capital at risk |
| More Info | Go to site More Info |
Both Dodl and Moneyfarm let you invest in a stocks and shares ISA and a self-invested personal pension (SIPP). Dodl also lets you invest in a Lifetime ISA (LISA), which lets you save up to £4,000 each tax year for your first home or for retirement. The government contributes an additional 25% up to a maximum of £1,000.
- Winner: Dodl
Round 2: Portfolios
| | |
| Portfolios rating | ★★★★★ | |
| Risk assessment quiz | ||
| Number of portfolios on offer | 7 | 7 |
| Ethical portfolios on offer | ||
| Managed portfolios on offer | ||
| More Info | Go to site More Info |
Both Dodl and Moneyfarm offer 7 different ready-made portfolios, but only Dodl has an ethical option. Moneyfarm has a handy little risk-assessment quiz that can help you find out which portfolio suits your risk profile best. All portfolios are fully managed with both providers.
We’re calling Dodl the winner here, as we believe that all providers should have a socially responsible option, given the current popularity in these types of funds.
- Winner: Dodl
Round 3: Costs
| | |
| Costs score | ★★★★★ | ★★★★★ |
| Annual cost of investing £10,000 | £15.00 | £104.00 |
| Annual cost of investing £100,000 | £150.00 | £640.00 |
| Annual cost of investing £1m | £1500.00 | £6,400.00 |
| More Info | Go to site More Info |
- Winner: Dodl
Round 4: Features
| | |
| Features rating | ★★★★★ | ★★★★★ |
| Desktop or web access | ||
| iPhone app | ||
| Android app | ||
| In-app news and research | ||
| In-app top-up | ||
| Keep in mind | Capital at risk | Capital at risk |
| More Info | Go to site More Info |
The graphs in Dodl are pretty nice – you can select a part of the graph and it tells you the price and the date, so they’re more interactive than other apps we’ve reviewed.
- Winner: Moneyfarm
Round 5: Learning resources
| | |
| Resources rating | ★★★★★ | ★★★★★ |
| Guides | ||
| Videos and walkthroughs | ||
| In-depth learning tools (training courses, etc.) | ||
| Demo account | ||
| Advice | ||
| More Info | Go to site More Info |
In terms of learning resources, Moneyfarm scores higher than Dodl, as it has videos and walkthroughs to help you learn about investing. We still like Dodl’s approach — it’s got a “learn” tab on the app with guides and in-depth tools that can help you get started, which we think is vital for a beginner investment platform.
Moneyfarm offers financial advice at a cost, if you require it.
- Winner: Moneyfarm
Our verdict: Is Dodl better than Moneyfarm?
Dodl and Moneyfarm might have similar offerings, but they’re very different. Dodl is definitely more beginner friendly, with some hand-holding monsters that help you along the way. Moneyfarm is a little more sophisticated, but still only has ready-made portfolios to choose between. Dodl scored better for more categories, so it comes out on top, but which one you choose will depend on what you’re looking for.
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