How to buy WH Smith shares | 1970p

Own WH Smith shares in just a few minutes. Share price changes are updated daily.

Fact checked

WH Smith PLC (SMWH) is a leading specialty retail business based in the UK. It opened the day at 1956p after a previous close of 1914p. During the day the price has varied from a low of 1870p to a high of 1970p. The latest price was 1970p (25 minute delay). WH Smith is listed on the London Stock Exchange (LSE) and employs 14,000 staff. All prices are listed in pence sterling.

How to buy shares in WH Smith

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: SMWH in this case.
  5. Research WH Smith shares. The platform should provide the latest information available.
  6. Buy your WH Smith shares. It's that simple.
The whole process can take as little as 15 minutes.

WH Smith share price

Use our graph to track the performance of SMWH stocks over time.

WH Smith shares at a glance

Information last updated 2021-02-24.
Open1956p
High1970p
Low1870p
Close1970p
Previous close1914p
Change 56p
Change % 2.9258%
Volume 355,226
Information last updated 2021-02-24.
52-week range584.0438p - 2110p
50-day moving average 1202.9832p
200-day moving average 1241.4261p
Wall St. target price2135p
PE ratio 15.8297
Dividend yield 0.41p (0.02%)
Earnings per share (TTM) 91.4p
Promoted
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Invest in WH Smith shares with 0% commission

Other fees may apply. Your capital is at risk.

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Share dealing platform comparison

Table: sorted by promoted deals first
Data updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Fineco
£2.95
£2.95
Zero platform fee
Your first 100 trades are free with Fineco, T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. The minimum deposit with Fineco is £0. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
N/A
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply. The minimum deposit with eToro is $1,000 (£710).
Hargreaves Lansdown Fund and Share Account
£11.95
£5.95
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. The minimum deposit with HL is £1. Capital at risk.
Degiro Share Dealing
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
Portfolio transfer fees (in & out)
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. The minimum deposit with Degiro is £0. Capital at risk.
Interactive Investor
From £7.99 on the Investor Service Plan
From £7.99 on the Investor Service Plan
No transfer fees or exit fees. £9.99 a month on the Investor Service Plan
Open an ISA, Trading Account or SIPP you will get £100 of free trades to buy or sell any investment (new customers only).
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. The minimum deposit with ii is £0. Capital at risk.
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Data updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
£119.88
£7.99
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Moneyfarm stocks and shares ISA
£1500
0.75%
£0
Moneyfarm helps you meet your investment goals with fully-managed portfolios designed around you. Capital at risk.
Hargreaves Lansdown stocks and shares ISA
£100
0.45%
£11.95
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
£100
0.75%
£0
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
0.12%
£8.00
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
£500
0.25%
£9.95
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
0.35%
£10.00
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
0.61%
N/A
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.
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Compare up to 4 providers

Data updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
£10/month
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
0.35%-0.75%
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
£1,000
Over 2,000 funds
0.05-0.25%
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
0-0.45%
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
£10
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
Penfold
Penfold
No minimum
4 portfolios
0.75-0.88%
Moneybox Pension
£1
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy WH Smith stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is WH Smith under- or over-valued?

Valuing WH Smith stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of WH Smith's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

WH Smith's P/E ratio

WH Smith's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 16x. In other words, WH Smith shares trade at around 16x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

WH Smith's EBITDA

WH Smith's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £213 million.

The EBITDA is a measure of a WH Smith's overall financial performance and is widely used to measure a its profitability.

WH Smith financials

Revenue TTM £1 billion
Gross profit TTM £580 million
Return on assets TTM -2.74%
Return on equity TTM -103.02%
Profit margin -23.41%
Book value 1.699p
Market capitalisation £2.6 billion

TTM: trailing 12 months

WH Smith share dividends

We're not expecting WH Smith to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

Have WH Smith's shares ever split?

WH Smith's shares were split on a 67:74 basis on 22 February 2008. So if you had owned 74 shares the day before before the split, the next day you'd have owned 67 shares. This wouldn't directly have changed the overall worth of your WH Smith shares – just the quantity. However, indirectly, the new 10.4% higher share price could have impacted the market appetite for WH Smith shares which in turn could have impacted WH Smith's share price.

WH Smith share price volatility

Over the last 12 months, WH Smith's shares have ranged in value from as little as 584.0438p up to 2110p. A popular way to gauge a stock's volatility is its "beta".

SMWH.LSE volatility(beta: 1.73)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while WH Smith's is 1.7298. This would suggest that WH Smith's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

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WH Smith overview

WH Smith PLC operates as a retailer in the United Kingdom and internationally. It operates in two segments, Travel and High Street. The Travel segment offers news, books, and convenience for travelling customers. As of August 31, 2020, it operated 1,174 units primarily in airports, hospitals, railway stations, motorway service areas, and workplaces. The High Street segment sells stationery products, including greetings cards, general stationery, art and craft, and gifting products; news and impulse products, such as newspapers, magazines, confectionery, and drinks; and books. It operated 568 stores. This segment also offers its stationery, books, magazines, and gifts through whsmith.co.uk; personalized greetings cards and gifts through funkypigeon.com and funkypigeon.ie; pens through cultpens.com; and personalized stationery products through treeofhearts.co.uk and dottyaboutpaper.co.uk websites. The company was founded in 1792 and is based in Swindon, the United Kingdom.

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