How to buy WH Smith shares | 963.5p

Own WH Smith shares in just a few minutes.

Fact checked

WH Smith PLC (SMWH) is a leading specialty retail business based in the UK. It opened the day at 1006p after a previous close of 1001p. During the day the price has varied from a low of 960p to a high of 1006p. The latest price was 963.5p (25 minute delay). WH Smith is listed on the London Stock Exchange (LSE) and employs 13,024 staff. All prices are listed in pence sterling.

How to buy shares in WH Smith

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: SMWH in this case.
  5. Research WH Smith shares. The platform should provide the latest information available.
  6. Buy your WH Smith shares. It's that simple.

How has Coronavirus impacted WH Smith's share price?

Since the stock market crash in March caused by coronavirus, WH Smith's share price has had significant negative movement.

Its last market close was 943p, which is 60.71% down on its pre-crash value of 2400p and 61.46% up on the lowest point reached during the March crash when the shares fell as low as 584.0438p.

If you had bought £1,000 worth of WH Smith shares at the start of February 2020, those shares would have been worth £381.52 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £391.91.

WH Smith share price

Use our graph to track the performance of SMWH stocks over time.

WH Smith shares at a glance

Information last updated 2020-09-29.
Open1006p
High1006p
Low960p
Close963.5p
Previous close1001p
Change -37.5p
Change % -3.746%
Volume 205,699
Information last updated 2020-10-20.
52-week range584.0438p - 2660p
50-day moving average 1061.2428p
200-day moving average 1066.5709p
Wall St. target price2135p
PE ratio 11.19
Dividend yield 0.82p (6.9%)
Earnings per share (TTM) 91.4p
Promoted
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Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Fineco
£2.95
£2.95
Zero platform fee
Your first 50 trades are free with Fineco, until 31/12/2020. T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Capital at risk.
IG
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
N/A
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
Hargreaves Lansdown Fund and Share Account
£11.95
£5.95
No fees
Cashback offer: Take control of your money and transfer investments to HL – get cashback as a thank you. Terms apply.
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
Interactive Investor
From £7.99 on the Investor Service Plan
From £7.99 on the Investor Service Plan
No transfer fees or exit fees. £9.99 a month on the Investor Service Plan
Open an ISA, Trading Account or SIPP you will get £100 of free trades to buy or sell any investment (new customers only).
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Moneyfarm stocks and shares ISA
£1500
0.75%
£0
Hargreaves Lansdown stocks and shares ISA
£100
0.45%
£11.95
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
£119.88
£7.99
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
0.12%
£8.00
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
£500
0.25%
£9.95
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
0.35%
£10.00
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Nutmeg stocks and shares ISA
£100
0.75%
£0
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
0.61%
N/A
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Moneyfarm Pension
£1,500 (initial investment)
7 funds
0.35%-0.75%
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
£1,000
Over 2,000 funds
0.05-0.25%
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
0-0.45%
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
£10/month
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
£10
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
Moneybox Pension
£1
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Capital is at risk.

Is it a good time to buy WH Smith stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

WH Smith price performance over time

Historical closes compared with the last close of 963.5p

1 week (2020-10-14) -2.68%
1 month (2020-09-22) -3.12%
3 months (2020-07-21) -8.33%
6 months (2020-04-21) -9.27%
1 year (2019-10-21) -57.63%
2 years (2018-10-19) -45.69%
3 years (2017-10-20) -53.02%
5 years (2015-10-21) -42.27%

Is WH Smith under- or over-valued?

Valuing WH Smith stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of WH Smith's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

WH Smith's P/E ratio

WH Smith's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 11x. In other words, WH Smith shares trade at around 11x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

WH Smith's EBITDA

WH Smith's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £213 million.

The EBITDA is a measure of a WH Smith's overall financial performance and is widely used to measure a its profitability.

WH Smith financials

Revenue TTM £1.4 billion
Operating margin TTM 11.46%
Gross profit TTM £845 million
Return on assets TTM 8.92%
Return on equity TTM 38.25%
Profit margin 7.04%
Book value 3.15p
Market capitalisation £1.3 billion

TTM: trailing 12 months

WH Smith share dividends

Dividend payout ratio: 4505.49% of net profits

Recently WH Smith has paid out, on average, around 4505.49% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 6.9% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), WH Smith shareholders could enjoy a 6.9% return on their shares, in the form of dividend payments. In WH Smith's case, that would currently equate to about 0.82p per share.

WH Smith's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 9 January 2020 (the "ex-dividend date").

Have WH Smith's shares ever split?

WH Smith's shares were split on a 67:74 basis on 22 February 2008. So if you had owned 74 shares the day before before the split, the next day you'd have owned 67 shares. This wouldn't directly have changed the overall worth of your WH Smith shares – just the quantity. However, indirectly, the new 10.4% higher share price could have impacted the market appetite for WH Smith shares which in turn could have impacted WH Smith's share price.

WH Smith share price volatility

Over the last 12 months, WH Smith's shares have ranged in value from as little as 584.0438p up to 2660p. A popular way to gauge a stock's volatility is its "beta".

SMWH.LSE volatility(beta: 1.35)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while WH Smith's is 1.351. This would suggest that WH Smith's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

WH Smith overview

WH Smith PLC operates as a retailer in the United Kingdom and internationally. It operates in two segments, Travel and High Street. The Travel segment offers news, books, and convenience for travelling customers. As of August 31, 2019, it operated 1,019 units primarily in airports, hospitals, railway stations, motorway service areas, and workplaces. The High Street segment sells stationery products, including greetings cards, general stationery, art and craft, and gifting products; news and impulse products, such as newspapers, magazines, confectionery, and drinks; and books. It operated 576 stores. This segment also offers its stationery, books, magazines, and gifts through whsmith.co.uk; personalized greetings cards and gifts through funkypigeon.com and funkypigeon.ie; pens through cultpens.com; and personalized stationery products through treeofhearts.co.uk and dottyaboutpaper.co.uk Websites. The company was founded in 1792 and is based in Swindon, the United Kingdom.

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