How to buy Moonpig stock (MOON)

Moonpig is now available to buy, having gone public with its IPO in February 2021. Learn how to easily invest in Moonpig stock.

Moonpig Group PLC (MOON) is a publicly traded specialty retail business based in the UK. It opened the day at 351p after a previous close of 367p. During the day the price has varied from a low of 351p to a high of 376p. The latest price was 374.6p (25 minute delay). Moonpig is listed on the London Stock Exchange (LSE) and employs 447 staff. All prices are listed in pence sterling.

How to buy shares in Moonpig

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: MOON in this case.
  5. Research Moonpig shares. The platform should provide the latest information available.
  6. Buy your Moonpig shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Fees for buying 100x Moonpig shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $10 £0.00
£374.60 total
Capital at risk
IG Share Dealing logo £0 £250 £8.00
£382.60 total
Capital at risk
Freetrade logo £0 £1 £0.00
£374.60 total
Capital at risk
Fineco logo £0 No minimum £0.00
£374.60 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £11.95
£386.55 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.80
£376.40 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £7.99
£382.59 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £9.50
£384.10 total
Capital at risk

Full comparison of share dealing platforms

Moonpig share price (LSE:MOON)

Use our graph to track the performance of MOON stocks over time.

Moonpig price performance over time

Historical closes compared with the last close of 374.6p

1 month (2022-07-11) 84.90%
3 months (2022-05-11) 73.27%
6 months (2022-02-11) 35.72%
1 year (2021-08-11) 2.52%

Is it a good time to buy Moonpig stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

IG bxs hero

Invest in Moonpig shares with IG

  • No commission on US shares
  • More than 13,000 shares to invest in
  • Open your account in minutes

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is Moonpig under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Moonpig's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 22x. In other words, Moonpig shares trade at around 22x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Moonpig's P/E ratio is best considered in relation to those of others within the specialty retail industry or those of similar companies.


Moonpig's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £66.9 million.

The EBITDA is a measure of a Moonpig's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

Moonpig shares at a glance

Information last updated 2021-08-13.
Previous close367p
Change %2.0708%
Information last updated 2022-08-09.
52-week range181.2p - 407.2p
50-day moving average218.744p
200-day moving average269.0085p
Wall St. target price355p
PE ratio21.9333
Dividend yield0p (0%)
Earnings per share (TTM)0.09p

Do Moonpig shares pay dividends?

We're not expecting Moonpig to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

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