How to buy Imperial Brands shares | 1573p

Own Imperial Brands shares in just a few minutes. Share price changes are updated daily.

Fact checked

Imperial Brands PLC (IMB) is a leading tobacco business based in the UK. It opened the day at 1581p after a previous close of 1571p. During the day the price has varied from a low of 1565p to a high of 1588.5p. The latest price was 1573p (25 minute delay). Imperial Brands is listed on the London Stock Exchange (LSE) and employs 32,500 staff. All prices are listed in pence sterling.

How to buy shares in Imperial Brands

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: IMB in this case.
  5. Research Imperial Brands shares. The platform should provide the latest information available.
  6. Buy your Imperial Brands shares. It's that simple.
The whole process can take as little as 15 minutes.

How has Coronavirus impacted Imperial Brands's share price?

Since the stock market crash in March caused by coronavirus, Imperial Brands's share price has had significant negative movement.

Its last market close was 1288p, which is 25.51% down on its pre-crash value of 1729p and 2.37% up on the lowest point reached during the March crash when the shares fell as low as 1258.2p.

If you had bought £1,000 worth of Imperial Brands shares at the start of February 2020, those shares would have been worth £657.60 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £663.58.

Imperial Brands share price

Use our graph to track the performance of IMB stocks over time.

Imperial Brands shares at a glance

Information last updated 2020-12-18.
Open1581p
High1588.5p
Low1565p
Close1573p
Previous close1571p
Change 2p
Change % 0.127%
Volume 2,535,862
Information last updated 2020-12-27.
52-week range1164.2717p - 1946.0015p
50-day moving average 1477.4412p
200-day moving average 1389.8978p
Wall St. target price3018.82p
PE ratio 9.766
Dividend yield 1.92p (12.44%)
Earnings per share (TTM) 158.1p
Promoted
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Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Fineco
£2.95
£2.95
Zero platform fee
Your first 100 trades are free with Fineco, T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
N/A
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
IG
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Hargreaves Lansdown Fund and Share Account
£11.95
£5.95
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
Degiro Share Dealing
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
Portfolio transfer fees (in & out)
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. Capital at risk.
Interactive Investor
From £7.99 on the Investor Service Plan
From £7.99 on the Investor Service Plan
No transfer fees or exit fees. £9.99 a month on the Investor Service Plan
Open an ISA, Trading Account or SIPP you will get £100 of free trades to buy or sell any investment (new customers only).
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
£119.88
£7.99
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Moneyfarm stocks and shares ISA
£1500
0.75%
£0
Moneyfarm helps you meet your investment goals with fully-managed portfolios designed around you. Capital at risk.
Hargreaves Lansdown stocks and shares ISA
£100
0.45%
£11.95
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
£100
0.75%
£0
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
0.12%
£8.00
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
£500
0.25%
£9.95
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
0.35%
£10.00
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
0.61%
N/A
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
£10/month
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
0.35%-0.75%
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
£1,000
Over 2,000 funds
0.05-0.25%
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
0-0.45%
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
£10
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
Penfold
Penfold
No minimum
4 portfolios
0.75-0.88%
Moneybox Pension
£1
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Imperial Brands stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Imperial Brands price performance over time

Historical closes compared with the last close of 1573p

1 week (2021-01-15) -3.76%
1 month (2020-12-22) 2.08%
3 months (2020-10-22) 23.47%
6 months (2020-07-22) 14.61%
1 year (2020-01-22) -19.44%
2 years (2019-01-22) -36.29%
3 years (2018-01-22) -47.12%
5 years (2016-01-22) -55.77%

Is Imperial Brands under- or over-valued?

Valuing Imperial Brands stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Imperial Brands's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Imperial Brands's P/E ratio

Imperial Brands's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 10x. In other words, Imperial Brands shares trade at around 10x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Imperial Brands's PEG ratio

Imperial Brands's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.4812. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Imperial Brands's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Imperial Brands's EBITDA

Imperial Brands's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping £3.7 billion.

The EBITDA is a measure of a Imperial Brands's overall financial performance and is widely used to measure a its profitability.

Imperial Brands financials

Revenue TTM £16.6 billion
Operating margin TTM 17.85%
Gross profit TTM £6.2 billion
Return on assets TTM 5.66%
Return on equity TTM 28.07%
Profit margin 9.01%
Book value 5.195p
Market capitalisation £14.6 billion

TTM: trailing 12 months

Imperial Brands's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Imperial Brands.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Imperial Brands's total ESG risk score

Total ESG risk: 31.19

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Imperial Brands's overall score of 31.19 (as at 01/01/2019) is nothing to write home about – landing it in it in the 54th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Imperial Brands is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Imperial Brands's environmental score

Environmental score: 10.39/100

Imperial Brands's environmental score of 10.39 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Imperial Brands is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Imperial Brands's social score

Social score: 21.2/100

Imperial Brands's social score of 21.2 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Imperial Brands is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Imperial Brands's governance score

Governance score: 11.6/100

Imperial Brands's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Imperial Brands is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Imperial Brands's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Imperial Brands scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Imperial Brands hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Imperial Brands PLC was last rated for ESG on: 2019-01-01.

Total ESG score 31.19
Total ESG percentile 54.3
Environmental score 10.39
Environmental score percentile 8
Social score 21.2
Social score percentile 8
Governance score 11.6
Governance score percentile 8
Level of controversy 3

Imperial Brands share dividends

Dividend payout ratio: 5677.22% of net profits

Recently Imperial Brands has paid out, on average, around 5677.22% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 12.44% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Imperial Brands shareholders could enjoy a 12.44% return on their shares, in the form of dividend payments. In Imperial Brands's case, that would currently equate to about 1.92p per share.

Imperial Brands's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 18 February 2021 (the "ex-dividend date").

Imperial Brands share price volatility

Over the last 12 months, Imperial Brands's shares have ranged in value from as little as 1164.2717p up to 1946.0015p. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Imperial Brands's is 0.4398. This would suggest that Imperial Brands's shares are less volatile than average (for this exchange).

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Imperial Brands overview

Imperial Brands PLC, together with its subsidiaries, manufactures, imports, markets, and sells tobacco and tobacco-related products. It offers a range of cigarettes, fine cut and smokeless tobacco, papers, and cigars; and next generation product (NGP) portfolio, such as e-vapour products, as well as oral nicotine and heated tobacco products. The company sells its products under various brands, including Davidoff, Gauloises, JPS, West, L&B, Bastos, Fine, Winston, News, Parker & Simpson, blu, Kool, Horizon, Jade, Cohiba, Montecristo, Romeo Y Julieta, Backwoods, Skruf, Golden Virginia, Rizla, and Knox in approximately 160 countries worldwide. It also provides logistics services that include the distribution of tobacco and NGP products for tobacco and NGP product manufacturers; and various non-tobacco and NGP products and services. In addition, the company is involved in the management of a golf course; marketing of papers; restaurant business; distribution of pharmaceuticals, POS software, and published materials and other products; printing and publishing activities; and provision of long haul transportation, industrial parcel and express delivery, advertising, and support management services. Further, it owns the trademarks; and retails its products. The company was formerly known as Imperial Tobacco Group PLC and changed its name to Imperial Brands PLC in February 2016. Imperial Brands PLC was founded in 1901 and is headquartered in Bristol, the United Kingdom.

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