How to buy Imperial Brands (IMB) shares

Learn how to easily invest in Imperial Brands shares.

Imperial Brands PLC (IMB) is a leading tobacco business based in the UK. It opened the day at 1569.5p after a previous close of 1565p. During the day the price has varied from a low of 1566.5p to a high of 1588p. The latest price was 1584.5p (25 minute delay). Imperial Brands is listed on the London Stock Exchange (LSE) and employs 30,300 staff. All prices are listed in pence sterling.

How to buy shares in Imperial Brands

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: IMB in this case.
  5. Research Imperial Brands shares. The platform should provide the latest information available.
  6. Buy your Imperial Brands shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted Imperial Brands's share price?

Since the stock market crash that started in February 2020, Imperial Brands's share price has had significant negative movement.

Its last market close was 1724.5p, which is 0.26% down on its pre-crash value of 1729p and 37.06% up on the lowest point reached during the March 2020 crash when the shares fell as low as 1258.2p.

If you had bought £1,000 worth of Imperial Brands shares at the start of February 2020, those shares would have been worth £657.60 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £888.46.

Imperial Brands share price (LSE:IMB)

Use our graph to track the performance of IMB stocks over time.

Imperial Brands shares at a glance

Information last updated 2021-07-09.
Previous close1565p
Change %1.246%
Information last updated 2022-01-17.
52-week range1329.2578p - 1736p
50-day moving average1598.16p
200-day moving average1572.85p
Wall St. target price1953.46p
PE ratio5.7155
Dividend yield139.1p (8.14%)
Earnings per share (TTM)299.1p
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Fees for buying 20x Imperial Brands shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $10 £0.00
£316.90 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.79
£318.69 total
Capital at risk
IG Share Dealing logo £0 £250 £8.00
£324.90 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £11.95
£328.85 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £7.99
£324.89 total
Capital at risk
Fineco logo £0 No minimum £0.00
£316.90 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £9.50
£326.40 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Imperial Brands stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Imperial Brands under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Imperial Brands's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 6x. In other words, Imperial Brands shares trade at around 6x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

PEG ratio

Imperial Brands's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.0675. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Imperial Brands's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


Imperial Brands's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping £3.7 billion.

The EBITDA is a measure of a Imperial Brands's overall financial performance and is widely used to measure a its profitability.


Revenue TTM £16.6 billion
Operating margin TTM 18.61%
Gross profit TTM £6 billion
Return on assets TTM 6.27%
Return on equity TTM 50.74%
Profit margin 17.11%
Book value 5.712p
Market capitalisation £16.2 billion

TTM: trailing 12 months

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Imperial Brands.

Total ESG risk score

Imperial Brands's total ESG risk: 31.19

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Imperial Brands's overall score of 31.19 (as at 01/01/2019) is nothing to write home about – landing it in it in the 54th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Imperial Brands is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Environmental score

Imperial Brands's environmental score: 10.39/100

Imperial Brands's environmental score of 10.39 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Imperial Brands is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

Imperial Brands's social score: 21.2/100

Imperial Brands's social score of 21.2 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Imperial Brands is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

Imperial Brands's governance score: 11.6/100

Imperial Brands's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Imperial Brands is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

Imperial Brands's controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Imperial Brands scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Imperial Brands hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Imperial Brands PLC was last rated for ESG on: 2019-01-01.

Total ESG score 31.19
Total ESG percentile 54.3
Environmental score 10.39
Environmental score percentile 8
Social score 21.2
Social score percentile 8
Governance score 11.6
Governance score percentile 8
Level of controversy 3

Imperial Brands share dividends


Dividend yield: 8.14% of stock value


Forward annual dividend yield: 8.14% of stock value


Dividend payout ratio: 46.36% of net profits

Imperial Brands has recently paid out dividends equivalent to 8.14% of its share value annually.

Imperial Brands has paid out, on average, around 46.36% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 8.14% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 8.14% return on their shares, in the form of dividend payments. In Imperial Brands's case, that would currently equate to about 139.1p per share.

While Imperial Brands's payout ratio might seem fairly standard, it's worth remembering that it may be investing much of the rest of its net profits in future growth.

The latest dividend was paid out to all shareholders who bought their shares by 17 February 2022 (the "ex-dividend date").

Have Imperial Brands's shares ever split?

Imperial Brands's shares were split on a 1225:1062 basis on 21 May 2008. So if you had owned 1062 shares the day before before the split, the next day you'd have owned 1225 shares. This wouldn't directly have changed the overall worth of your Imperial Brands shares – just the quantity. However, indirectly, the new 13.3% lower share price could have impacted the market appetite for Imperial Brands shares which in turn could have impacted Imperial Brands's share price.

Share price volatility

Over the last 12 months, Imperial Brands's shares have ranged in value from as little as 1329.2578p up to 1736p. A popular way to gauge a stock's volatility is its "beta".

IMB.LSE volatility(beta: 0.58)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Imperial Brands's is 0.5841. This would suggest that Imperial Brands's shares are less volatile than average (for this exchange).

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