How to buy British American Tobacco shares

Own British American Tobacco shares in just a few minutes. Share price changes are updated daily.

Fact checked

British American Tobacco p.l.c (BATS) is a leading tobacco business based in the UK. British American Tobacco is listed on the London Stock Exchange (LSE) and employs 56,689 staff. All prices are listed in pence sterling.

How to buy shares in British American Tobacco

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: BATS in this case.
  5. Research British American Tobacco shares. The platform should provide the latest information available.
  6. Buy your British American Tobacco shares. It's that simple.
The whole process can take as little as 15 minutes.

British American Tobacco share price

Use our graph to track the performance of BATS stocks over time.

British American Tobacco shares at a glance

Information last updated 2021-01-23.
52-week range2190.2476p - 3241.5662p
50-day moving average 2787.2354p
200-day moving average 2694.0986p
Wall St. target price3825.26p
PE ratio 9.8899
Dividend yield 2.1p (7.68%)
Earnings per share (TTM) 276.9p
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Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Fineco
£2.95
£2.95
Zero platform fee
Your first 100 trades are free with Fineco, T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
N/A
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
IG
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Hargreaves Lansdown Fund and Share Account
£11.95
£5.95
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
Degiro Share Dealing
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
Portfolio transfer fees (in & out)
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. Capital at risk.
Interactive Investor
From £7.99 on the Investor Service Plan
From £7.99 on the Investor Service Plan
No transfer fees or exit fees. £9.99 a month on the Investor Service Plan
Open an ISA, Trading Account or SIPP you will get £100 of free trades to buy or sell any investment (new customers only).
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
£119.88
£7.99
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Moneyfarm stocks and shares ISA
£1500
0.75%
£0
Moneyfarm helps you meet your investment goals with fully-managed portfolios designed around you. Capital at risk.
Hargreaves Lansdown stocks and shares ISA
£100
0.45%
£11.95
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
£100
0.75%
£0
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
0.12%
£8.00
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
£500
0.25%
£9.95
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
0.35%
£10.00
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
0.61%
N/A
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
£10/month
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
0.35%-0.75%
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
£1,000
Over 2,000 funds
0.05-0.25%
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
0-0.45%
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
£10
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
Penfold
Penfold
No minimum
4 portfolios
0.75-0.88%
Moneybox Pension
£1
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy British American Tobacco stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is British American Tobacco under- or over-valued?

Valuing British American Tobacco stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of British American Tobacco's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

British American Tobacco's P/E ratio

British American Tobacco's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 10x. In other words, British American Tobacco shares trade at around 10x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

However, British American Tobacco's P/E ratio is best considered in relation to those of others within the tobacco industry or those of similar companies.

British American Tobacco's PEG ratio

British American Tobacco's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.9807. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into British American Tobacco's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider British American Tobacco's PEG ratio in relation to those of similar companies.

British American Tobacco's EBITDA

British American Tobacco's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping £12 billion.

The EBITDA is a measure of a British American Tobacco's overall financial performance and is widely used to measure a its profitability.

To put British American Tobacco's EBITDA into context you can compare it against that of similar companies.

British American Tobacco financials

Revenue TTM £26 billion
Operating margin TTM 43.01%
Gross profit TTM £21.4 billion
Return on assets TTM 4.64%
Return on equity TTM 9.62%
Profit margin 24.43%
Book value 30.246p
Market capitalisation £62.8 billion

TTM: trailing 12 months

British American Tobacco's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like British American Tobacco.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

British American Tobacco's total ESG risk score

Total ESG risk: 29.29

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and British American Tobacco's overall score of 29.29 (as at 01/01/2019) is nothing to write home about – landing it in it in the 52nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like British American Tobacco is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare British American Tobacco's total ESG risk score against those of similar companies.

British American Tobacco's environmental score

Environmental score: 6.69/100

British American Tobacco's environmental score of 6.69 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that British American Tobacco is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

British American Tobacco's social score

Social score: 18.04/100

British American Tobacco's social score of 18.04 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that British American Tobacco is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

British American Tobacco's governance score

Governance score: 12.05/100

British American Tobacco's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that British American Tobacco is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

British American Tobacco's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, British American Tobacco scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that British American Tobacco hasn't always managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Environmental, social, and governance (ESG) summary

British American Tobacco p.l.c was last rated for ESG on: 2019-01-01.

Total ESG score 29.29
Total ESG percentile 51.65
Environmental score 6.69
Environmental score percentile 6
Social score 18.04
Social score percentile 6
Governance score 12.05
Governance score percentile 6
Level of controversy 3

British American Tobacco share dividends

Dividend payout ratio: 7678.83% of net profits

Recently British American Tobacco has paid out, on average, around 7678.83% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 7.68% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), British American Tobacco shareholders could enjoy a 7.68% return on their shares, in the form of dividend payments. In British American Tobacco's case, that would currently equate to about 2.1p per share.

British American Tobacco's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 17 December 2020 (the "ex-dividend date").

British American Tobacco's dividend payout ratio is perhaps best considered in relation to those of similar companies.

British American Tobacco share price volatility

Over the last 12 months, British American Tobacco's shares have ranged in value from as little as 2190.2476p up to 3241.5662p. A popular way to gauge a stock's volatility is its "beta".

BATS.LSE volatility(beta: 0.59)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while British American Tobacco's is 0.5909. This would suggest that British American Tobacco's shares are less volatile than average (for this exchange).

To put British American Tobacco's beta into context you can compare it against those of similar companies.

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British American Tobacco overview

British American Tobacco p.l.c. provides cigarettes and other tobacco products worldwide. It manufactures vapour and tobacco heating products; oral tobacco and nicotine products, such as snus, tobacco-free nicotine pouches, and moist snuff; cigars; and e-cigarettes. The company offers its products under the Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Newport, Camel, Natural American Spirit, Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, Benson and Hedges, 555, Peter Stuyvesant, Double Happiness, Granit, Mocca, and Kodiak brands. The company sells its products to retail outlets. British American Tobacco p.l.c. was founded in 1902 and is headquartered in London, the United Kingdom.

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2 Responses

    Default Gravatar
    KaraboJanuary 14, 2019

    How to buy shares?

      Avatarfinder Customer Care
      JoshuaJanuary 17, 2019Staff

      Hi Karabo,

      Thanks for getting in touch with finder. I hope all is well with you. :)

      If you want to buy shares in British American Tobacco, you are on the right page. One of the best ways for you to buy shares is to use a trading platform. Please check the table above and compare your options based on price per trade, frequent trade rate, and platform fee. Once you found the right one for you, click on the “Go to site” green button to learn more.

      I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.

      Have a wonderful day!

      Cheers,
      Joshua

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