How to buy British American Tobacco (BATS) shares

Learn how to easily invest in British American Tobacco shares.

British American Tobacco PLC (BATS) is a publicly traded tobacco business based in the UK. It opened the day at 3493.5p after a previous close of 3519.5p. During the day the price has varied from a low of 3463.5p to a high of 3554p. The latest price was 3535.5p (25 minute delay). British American Tobacco is listed on the London Stock Exchange (LSE) and employs 54,365 staff. All prices are listed in pence sterling.

How to buy shares in British American Tobacco

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: BATS in this case.
  5. Research British American Tobacco shares. The platform should provide the latest information available.
  6. Buy your British American Tobacco shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Fees for buying 10x British American Tobacco shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $10 £0.00
£353.55 total
Capital at risk
IG Share Dealing logo £0 £250 £8.00
£361.55 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £11.95
£365.50 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.80
£355.35 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £7.99
£361.54 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £9.50
£363.05 total
Capital at risk

Full comparison of share dealing platforms

British American Tobacco share price (LSE:BATS)

Use our graph to track the performance of BATS stocks over time.

Is it a good time to buy British American Tobacco stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

eToro Free Stocks

Invest in British American Tobacco shares with 0% commission

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Other fees apply. Capital at risk

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is British American Tobacco under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

British American Tobacco's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 1196x. In other words, British American Tobacco shares trade at around 1196x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, British American Tobacco's P/E ratio is best considered in relation to those of others within the tobacco industry or those of similar companies.

PEG ratio

British American Tobacco's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 5.2945. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into British American Tobacco's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider British American Tobacco's PEG ratio in relation to those of similar companies.


British American Tobacco's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping £11.9 billion.

The EBITDA is a measure of a British American Tobacco's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like British American Tobacco.

Total ESG risk score

British American Tobacco's total ESG risk: 29.29

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and British American Tobacco's overall score of 29.29 (as at 12/31/2018) is nothing to write home about – landing it in it in the 52nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like British American Tobacco is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare British American Tobacco's total ESG risk score against those of similar companies.

Environmental score

British American Tobacco's environmental score: 6.69/100

British American Tobacco's environmental score of 6.69 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that British American Tobacco is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

British American Tobacco's social score: 18.04/100

British American Tobacco's social score of 18.04 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that British American Tobacco is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

British American Tobacco's governance score: 12.05/100

British American Tobacco's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that British American Tobacco is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

British American Tobacco's controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, British American Tobacco scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that British American Tobacco hasn't always managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Environmental, social, and governance (ESG) summary

British American Tobacco PLC was last rated for ESG on: 2019-01-01.

Total ESG score 29.29
Total ESG percentile 51.65
Environmental score 6.69
Environmental score percentile 6
Social score 18.04
Social score percentile 6
Governance score 12.05
Governance score percentile 6
Level of controversy 3

British American Tobacco shares at a glance

Information last updated 2022-07-01.
Previous close3519.5p
Change %0.4546%
Information last updated 2022-07-01.
52-week range2506.5895p - 3645p
50-day moving average3440.46p
200-day moving average3029.9026p
Wall St. target price3953.57p
PE ratio1195.608
Dividend yield215.6p (6.01%)
Earnings per share (TTM)2.96p

British American Tobacco share dividends


Dividend yield: 6.01% of stock value


Forward annual dividend yield: 6.01% of stock value


Dividend payout ratio: 74.21% of net profits

British American Tobacco has recently paid out dividends equivalent to 6.01% of its share value annually.

British American Tobacco has paid out, on average, around 74.21% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 6.01% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 6.01% return on their shares, in the form of dividend payments. In British American Tobacco's case, that would currently equate to about 215.6p per share.

British American Tobacco's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 6 July 2022 (the "ex-dividend date").

British American Tobacco's dividend yield is perhaps best considered in relation to those of similar companies.

Share price volatility

Over the last 12 months, British American Tobacco's shares have ranged in value from as little as 2506.5895p up to 3645p. A popular way to gauge a stock's volatility is its "beta".

BATS.LSE volatility(beta: 0.51)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while British American Tobacco's is 0.5088. This would suggest that British American Tobacco's shares are less volatile than average (for this exchange).

To put British American Tobacco's beta into context you can compare it against those of similar companies.

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2 Responses

  1. Default Gravatar
    KaraboJanuary 14, 2019

    How to buy shares?

    • Avatarfinder Customer Care
      JoshuaJanuary 17, 2019Staff

      Hi Karabo,

      Thanks for getting in touch with finder. I hope all is well with you. :)

      If you want to buy shares in British American Tobacco, you are on the right page. One of the best ways for you to buy shares is to use a trading platform. Please check the table above and compare your options based on price per trade, frequent trade rate, and platform fee. Once you found the right one for you, click on the “Go to site” green button to learn more.

      I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.

      Have a wonderful day!


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