WooCommerce is a perfect match if you’re already a bit of a WordPress whiz. Unlike standalone platforms like Shopify and Wix, WooCommerce is a plugin that transforms your existing WordPress site into an online store.
It’s free to install and gives you ultimate control over your design and inventory – perfect for the ultimate hands-on creator.
However, as with many things, it’s not perfect. WooCommerce is a self-hosted solution, which means it’s down to you to manage hosting, updates and security. Costs can also increase over time if you select a large number of paid plug-ins to improve functionality.
Pros and cons
Pros
Free to download. There are no subscription fees to worry about
Flexible and customisable. You can build almost any type of online store fairly easily
Full ownership and control. You own your website, data and hosting environment
Can build with plugins. You can add extra features such as subscriptions and advanced shipping as your business grows
Cons
Requires WordPress. You'll need to run a WordPress site to use WooCommerce
Costs can grow over time. If you opt for additional plugins, the costs can quickly mount
Security is your responsibility. Unlike fully managed platforms, you need to actively manage updates and site protection
Relies on plugins. Many essential features depend on third-party plugins
What is WooCommerce?
WooCommerce is an e-commerce plugin for WordPress. It allows you to turn a regular website into an online store, so you can sell products or services online.
Once installed, WooCommerce adds new sections to your WordPress dashboard, including products, orders, payments and reports. From there, you can list the products you’re selling, including a description, image and price, as well as add payment and shipping options.
One of the biggest benefits is that WooCommerce is free to download. However, you’ll still need to pay for hosting, a domain name and any extra plugins you select.
Also be aware that it’s a self-hosted solution, which means you’re responsible for setting up and maintaining your website, including updates and security.
Who is WooCommerce for?
WooCommerce could work for you if you already use WordPress and want to add a shop to an existing website – particularly if you’re selling handmade products or launching a small side hustle alongside your full-time job.
It’s also a good fit if you want more control over how your store looks and works and are happy to manage the technical side of a website.
"I set up a WordPress site last year for my personal styling business, and this year I wanted to add a simple store page to it. I chose WooCommerce with Stripe because I just wanted something tried and tested. I did have some compatibility issues with my WordPress theme, Astra, that meant that after users had added an item to their cart, they had no easy way of then getting to the cart. That took a couple of hours of wrangling, but once it was ironed out, I was able to launch my store. The whole thing was sorted in a weekend and the big launch went smoothly!"
Sarah
Tunbridge Wells
What are the main features?
The key features of WooCommerce are as follows:
Flexible product listings
You can sell anything via WooCommerce, whether that’s physical products, digital downloads, memberships or subscriptions.
Range of payment options
Customers can pay by credit card, debit card, bank transfer, and through digital wallets, plus WooCommerce also supports a range of payment gateways, including Stripe, PayPal and WooCommerce Payments.
Customisable designs
You’ll be able to choose from thousands of themes and plugins to tailor how your storefront looks and functions.
Shipping tools
WooCommerce includes basic shipping tools to help you set shipping rates and offer different delivery options, such as standard and express shipping.
Built-in inventory and order management
These tools enable you to better understand sales data, order details, and customer behaviour, all from the one dashboard. You’ll also be able to track inventory and manage customer accounts.
WooCommerce extensions
There are plenty of paid-for plugins to choose from to enhance your online store and give you access to extra functionality. This might include marketing integrations, SEO and analytics, advanced shipping and customer experience tools.
Is WooCommerce safe?
Yes, WooCommerce is generally safe to use as it’s built on WordPress. However, its security depends on how well your site is managed, so it’s important to keep plugins updated, use strong passwords and choose reliable hosting.
Alternatives to Woocommerce
If WooCommerce is not for you, there are other alternatives.
Shopify. Shopify is known to be one of the most popular platforms in the UK for selling physical goods. It stands out because of the sheer number of selling features it offers, making it a reliable pick if you have a large inventory or want to sell to customers in multiple countries. It also has a built-in AI feature called Sidekick that can help you along the way bypassing the need for design or developer support. Other platforms. There are other platforms such as Wix and BigCommerce that offer similar features. Both provide the essential foundation for online selling, including robust inventory management, support for unlimited products, and integration with major payment gateways like PayPal and Stripe.
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To make sure you get accurate and helpful information, this guide has been edited by
Kate Steere
as part of our
fact-checking process.
Rachel Wait is a freelance journalist and has been writing about personal finance for more than a decade, covering everything from insurance to mortgages. She has written for a range of personal finance websites and national newspapers, including The Observer, The Mail on Sunday, The Sun and the Evening Standard. Rachel is a keen baker in her spare time.
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