Novuna (formerly Hitachi) business finance review
With more than 35 years of industry experience, Novuna offers a variety of business financing options.

Founded over 100 years ago, Novuna is a Japanese company with 11 different business components, including financial services. Its mantra is “Inspire the next”, and it was voted the UK’s Best Direct Loan Provider by Your Money for the past four years.
Novuna (formerly Hitachi) offers several different types of finance to support your business. It’s straightforward to apply via Novuna’s website.
Novuna offers different types of financing for your business, including asset, invoice and franchise finance. Whether you’re starting a new business or looking for a boost to the next level, Novuna offers funding of up to £500,000.
To make comparing even easier we came up with the Finder Score. Costs, speeds and features across 50+ lenders are all weighted and scaled to produce a score out of 10. The higher the score the better the lender – simple.
Read the full methodologyTo make comparing even easier we came up with the Finder Score. Costs, speeds and features across 50+ lenders are all weighted and scaled to produce a score out of 10. The higher the score the better the lender – simple.
Read the full methodologyNovuna offers a quick online application form, and says it will give you a decision in minutes.
If you want to apply, simply visit the website and fill in the online application form. You will need to provide both your personal and business details, and more information might be required before a decision.
When applying, it is helpful for you to have the following information close by:
If you’re a new business or an SME looking to give your business finances a boost, Novuna (rebranded from Hitachi) offers a few loan options. Offering asset finance and invoice finance options, your business could take advantage of spreading the cost of your purchases or use unpaid invoices to help with your business’s cash flow.
However, for its business loans options, Novuna has received little reviews recorded on customer review sites like TrustPilot. But, many of its personal loans customers have complained of poor service and communication, giving the lender an overall rating of 2.6 out of 5 (updated May 2022) on TrustPilot.
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