Finder Business Loans Customer Satisfaction Awards 2025

Welcome to the Finder Customer Satisfaction Awards 2025

Our awards are decided by the only votes that really matter – yours. We partnered with the research consultancy Censuswide to ask customers of major business loan providers in the UK to tell us about their experiences. The full results are on this page!

Business Loans Customer Satisfaction Winner

Portman Finance

Portman Finance is the winner in the 2025 Customer Satisfaction Business Loan Awards! The provider received a very impressive 100% recommendation score and customers particularly loved the flexible payment solutions and quick access to funding.

Read review

Business Loans Customer Satisfaction Champions

Any brand which had at least 90% of customers recommend it has been recognised with a customer satisfaction champion award. A huge congratulations to this year’s champions, who have provided an excellent standard of customer satisfaction in the business loans space:

Our business loans customer satisfaction league table 2025

Brand	Logo	Customers who’d recommend	Review
Portman Finance		100%	Portman Finance is both a direct lender and a broker. It offers a range of finance options for businesses under one roof.	Read our review
Love Finance		100%	Love Finance works with a range of lenders with the aim of helping UK businesses find the right type of loan or finance option.	Read our review
Rise Funding		97%	Rise Funding is a credit broker that provides a wide range of funding options to businesses across the UK.	Read our review
Cubefunder		93%	Cubefunder provides fixed-cost business loans and can design a flexible repayment plan to match your company’s cashflow.	Read our review
Lombard		93%	Lombard is a direct lender, not a broker, specialising in asset finance. This allows businesses to access new equipment or unlock the value in existing assets.	Read our review
Nest		93%	Nest provides a multi-lender platform to help businesses across the UK find the right loan through its panel.	Read our review
Tide		90%	Tide uses Open Banking to offer business loans aimed at small to medium sized businesses.	Read our review
iwoca		87%	iwoca is a direct lender offering fast and flexible credit to small businesses and uses technology to eliminate cost and complexity.	Read our review
mcl finance (formerly mycashline)		87%	mcl finance (formerly mycashline) is a direct lender, not a broker, offering flexible and tailored unsecured loans.	Read our review
NatWest		83%	NatWest, the established high street bank, offers a wide range of secured and unsecured loans to cater to businesses of all shapes and sizes.	Read our review
Funding Options		80%	Funding Options is a broker that uses innovative technology to match a business’s needs with one of its approved lenders.	Read our review
Barclays		80%	Barclays, the well-known bank, offers a range of business finance products, from unsecured loans through to asset finance and commercial mortgages.	Read our review
HSBC		73%	HSBC, the global banking giant, offers a wide range of business financing opportunities for companies of all sizes.	Read our review
Funding Circle		33%	Funding Circle is a business lending service bringing together investors with businesses seeking investment.	Read our review

Customer satisfaction ratings methodology

We asked people who’d used a business loan provider within the previous 12 months to rate their satisfaction with the service they received and whether they’d recommend the provider to a friend. Our independent survey of 420 business loan customers was carried out in January 2025.

We have shown the percentage recommended score in the table above and used these ratings to decide the winners of our awards. Where there was a draw on the “would recommend percentage”, we used the overall rating out of 5 as a tie-breaker.