Example: Emily buys hard-to-find concert tickets
Emily, a writer at Finder, had been trying to see hip-hop group De La Soul in concert for years, but kept missing out on tickets because their London dates sold out so fast.
As an American Express cardholder, she received an email invitation to American Express Experiences pre-sale for the band's Summer Series gig at Somerset House. She was able to buy tickets to see one of her favourite bands using her American Express card before they went on general sale.
* This is a fictional, but realistic, example.