Booking is a travel services business based in the US. Booking shares (BKNG) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $4,471.51 – an increase of 1.61% over the previous week. Booking employs 24,057 staff and has a trailing 12-month revenue of around $23.7 billion.
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| Latest market close | $4,471.51 |
|---|---|
| 52-week range | $3,160.92 - $5,326.33 |
| 50-day moving average | $4,841.20 |
| 200-day moving average | $4,383.32 |
| Wall St. target price | $5,636.98 |
| PE ratio | 24.9009 |
| Dividend yield | $35 (0.87%) |
| Earnings per share (TTM) | $172.50 |
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.
Historical closes compared with the close of $4563.39 from 2025-03-17
| 1 week (2025-03-12) | 3.70% |
|---|---|
| 1 month (2025-02-19) | -10.71% |
| 3 months (2024-12-19) | -8.37% |
| 6 months (2024-09-19) | 13.59% |
| 1 year (2024-03-19) | 30.16% |
|---|---|
| 2 years (2023-03-17) | 89.00% |
| 3 years (2022-03-18) | 111.01% |
| 5 years (2020-03-19) | 287.19% |
Valuing Booking stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Booking's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 25x. In other words, Booking shares trade at around 25x recent earnings.
That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.
Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.1611. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $8.2 billion.
The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure a its profitability.
| Revenue TTM | $23.7 billion |
|---|---|
| Operating margin TTM | 30.58% |
| Gross profit TTM | $20.4 billion |
| Return on assets TTM | 18.23% |
| Return on equity TTM | 225.74% |
| Profit margin | 24.78% |
| Book value | $-122.02 |
| Market Capitalization | $141 billion |
TTM: trailing 12 months
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Booking.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Total ESG risk: 26.52
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Booking's overall score of 26.52 (as at 12/31/2018) is pretty good – landing it in it in the 25th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Booking is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Environmental score: 7.88/100
Booking's environmental score of 7.88 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Social score: 15.4/100
Booking's social score of 15.4 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Governance score: 12.24/100
Booking's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Booking is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Booking scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Booking has, for the most part, managed to keep its nose clean.
Booking Holdings Inc was last rated for ESG on: 2019-01-01.
| Total ESG score | 26.52 |
|---|---|
| Total ESG percentile | 25.36 |
| Environmental score | 7.88 |
| Environmental score percentile | 8 |
| Social score | 15.4 |
| Social score percentile | 8 |
| Governance score | 12.24 |
| Governance score percentile | 8 |
| Level of controversy | 2 |
Dividend payout ratio: 19.1% of net profits
Recently Booking has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Booking shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Booking's case, that would currently equate to about $35 per share.
While Booking's payout ratio might seem low, this can signify that Booking is investing more in its future growth.
Booking's most recent dividend payout was on 30 March 2025. The latest dividend was paid out to all shareholders who bought their shares by 6 March 2025 (the "ex-dividend date").
Booking's shares were split on a 1:6 basis on 15 June 2003 . So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Booking shares – just the quantity. However, indirectly, the new 500% higher share price could have impacted the market appetite for Booking shares which in turn could have impacted Booking's share price.
Over the last 12 months, Booking's shares have ranged in value from as little as $3160.9176 up to $5326.3291. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.404. This would suggest that Booking's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).
Booking Holdings Inc. , together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, and internationally. The company operates Booking. com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and hotel distribution services for partners and affiliates. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and activities reservation services. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products and restaurant management services to consumers, travel service providers, and restaurants; and advertising services.
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