Finder makes money from featured partners, but editorial opinions are our own. Advertiser disclosure

How to buy Booking stock (BKNG)

Buy Booking stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Booking is a travel services business based in the US. Booking shares (BKNG) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $5,185.33 – a decrease of 1.1% over the previous week. Booking employs 24,200 staff and has a trailing 12-month revenue of around $23.1 billion.

Our top picks for where to buy Booking stock

Our pick for investing by theme

Go to site
  • Trade $0 commission stocks & ETFs with as little as $1
  • Earn up to $300 with qualifying deposits
  • Discover new opportunities with Opto's AI-driven thematic investing system
  • Theme and ETF screener

Our pick for transfer bonus

Go to site
  • Trade stocks, options, ETFs, mutual funds, alternative asset funds
  • $0 commission on stocks, ETFs and options with no options contract fees
  • Complimentary access to a financial planner

Top pick for advanced traders

Go to site
  • Trade options, futures, options on futures, stocks, ETFs
  • $0 commission to close options
  • Pro-grade platform and risk analysis tools

How to buy Booking stock

  1. Choose a stock trading platform. Use our comparison table
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – BKNG. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

Buy Booking stock from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.
1 - 6 of 6
Name Product USFST Ratings Available asset types Stock trade fee Minimum deposit Cash sweep APY Signup bonus
OPTO
Finder Score: 3.8 / 5: ★★★★★
OPTO
★★★★★
Stocks, ETFs
$0
$0
N/A
Earn up to $300
AI-driven thematic investing, with proprietary research, fractional shares and commission-free stocks and ETFs.
SoFi Invest®
Finder Score: 4.3 / 5: ★★★★★
SoFi Invest®
★★★★★
Stocks, Options, Mutual funds, ETFs, Alternatives
$0
$0
0.02%
Get up to $1,000 in stock
Zero-commission stocks, ETFs and options, with no options per-contract fees. Plus, a complimentary access to financial planners.
Tastytrade
Finder Score: 4.4 / 5: ★★★★★
Tastytrade
★★★★★
Stocks, Options, ETFs, Cryptocurrency, Futures, Treasury Bills
$0
$0
N/A
Get $50-$5,000
Competitive, capped options commissions, with a reliable trading platform designed for serious traders.
Uphold
Finder Score: 3.6 / 5: ★★★★★
Crypto alternative
Uphold
★★★★★
Cryptocurrency
N/A
$0
4.65%
Get $10
Robinhood
Finder Score: 4.6 / 5: ★★★★★
Robinhood
★★★★★
Stocks, Options, ETFs, Cryptocurrency
$0
$0
4.5%
Get a free stock
Trade stocks, options, ETFs and crypto without commissions and on a user-friendly platform. Plus, a 1% IRA match and no options contract fees.
Public.com
Finder Score: 4.4 / 5: ★★★★★
Public.com
★★★★★
Stocks, Bonds, Options, ETFs, Cryptocurrency, Alternatives, Treasury Bills, High-yield cash account
$0
$0
4.35%
Get up to $10,000 and transfer fees covered
Build a diversified portfolio of stocks, bonds, options, ETFs, crypto and alternative assets, with a high-yield cash account and options contract rebates.
loading

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

Booking stock price (NASDAQ: BKNG)

Use our graph to track the performance of BKNG stocks over time.

Booking shares at a glance

Information last updated 2024-12-04.
Latest market close$5,185.33
52-week range$3,172.64 - $5,258.20
50-day moving average $4,622.07
200-day moving average $3,940.75
Wall St. target price$5,067.72
PE ratio 35.4052
Dividend yield $26.25 (0.67%)
Earnings per share (TTM) $148.09

Is it a good time to buy Booking stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Booking price performance over time

Historical closes compared with the close of $5149.6 from 2024-12-09

1 week (2024-12-04) -1.78%
1 month (2024-11-11) 1.66%
3 months (2024-09-11) 34.54%
6 months (2024-06-11) 35.92%
1 year (2023-12-11) 53.87%
2 years (2022-12-09) 157.19%
3 years (2021-12-10) 132.31%
5 years (2019-12-11) 169.76%

Is Booking stock undervalued or overvalued?

Valuing Booking stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Booking's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Booking's P/E ratio

Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 35x. In other words, Booking shares trade at around 35x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Booking's PEG ratio

Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.2851. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Booking's EBITDA

Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $7.2 billion.

The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure a its profitability.

Booking financials

Revenue TTM $23.1 billion
Operating margin TTM 40.89%
Gross profit TTM $14.6 billion
Return on assets TTM 15.42%
Return on equity TTM 225.74%
Profit margin 21.85%
Book value $-110.11
Market Capitalization $173.5 billion

TTM: trailing 12 months

Booking's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Booking.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Booking's total ESG risk score

Total ESG risk: 26.52

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Booking's overall score of 26.52 (as at 12/31/2018) is pretty good – landing it in it in the 25th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Booking is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Booking's environmental score

Environmental score: 7.88/100

Booking's environmental score of 7.88 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Booking's social score

Social score: 15.4/100

Booking's social score of 15.4 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Booking's governance score

Governance score: 12.24/100

Booking's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Booking is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Booking's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Booking scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Booking has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Booking Holdings Inc was last rated for ESG on: 2019-01-01.

Total ESG score 26.52
Total ESG percentile 25.36
Environmental score 7.88
Environmental score percentile 8
Social score 15.4
Social score percentile 8
Governance score 12.24
Governance score percentile 8
Level of controversy 2

Booking share dividends

20%

Dividend payout ratio: 19.64% of net profits

Recently Booking has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Booking shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Booking's case, that would currently equate to about $26.25 per share.

While Booking's payout ratio might seem low, this can signify that Booking is investing more in its future growth.

Booking's most recent dividend payout was on 30 December 2024. The latest dividend was paid out to all shareholders who bought their shares by 5 December 2024 (the "ex-dividend date").

Have Booking's shares ever split?

Booking's shares were split on a 1:6 basis on 15 June 2003 . So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Booking shares – just the quantity. However, indirectly, the new 500% higher share price could have impacted the market appetite for Booking shares which in turn could have impacted Booking's share price.

Booking share price volatility

Over the last 12 months, Booking's shares have ranged in value from as little as $3172.6426 up to $5258.2. A popular way to gauge a stock's volatility is its "beta".

BKNG.US volatility(beta: 1.39)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.385. This would suggest that Booking's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Booking overview

Booking Holdings Inc. , together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, and internationally. The company operates Booking. com, which offers online accommodation reservations; and Priceline, which provides online travel reservation services, as well as consumers hotel, flight, activity, rental car reservation, vacation packages, cruises, and hotel distribution services. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and activities reservation services. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants; and Rentalcars. com.

Frequently asked questions

null
What percentage of Booking is owned by insiders or institutions?
Currently 0.161% of Booking shares are held by insiders and 95.138% by institutions.
How many people work for Booking?
Latest data suggests 24,200 work at Booking.
When does the fiscal year end for Booking?
Booking's fiscal year ends in December.
Where is Booking based?
Booking's address is: 800 Connecticut Avenue, Norwalk, CT, United States, 06854
What is Booking's ISIN number?
Booking's international securities identification number is: US09857L1089
What is Booking's CUSIP number?
Booking's Committee on Uniform Securities Identification Procedures number is: 741503106

More guides on Finder

Ask a question

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and finder.com Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Go to site