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Booking is a travel services business based in the US. Booking shares (BKNG) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $150.43 – the same closing value as a week prior. Booking employs 25,550 staff and has a trailing 12-month revenue of around $28.2 billion.
April 28, 2026: Booking Holdings reported Q1 2026 results on 28 April, with revenue up 16% to $5.5b and gross bookings up 15% to $53.8b, and returned a record $4.0b to shareholders.
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| Latest market close | $150.43 |
|---|---|
| 52-week range | $146.28 - $219.22 |
| 50-day moving average | $171.26 |
| 200-day moving average | $176.83 |
| Wall St. target price | $232.71 |
| PE ratio | 16.4224 |
| Dividend yield | $1.608 (1.07%) |
| Earnings per share (TTM) | $9.02 |
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.
Historical closes compared with the close of $148.13 from 2026-10-30
| 1 week (2026-10-28) | 0.13% |
|---|---|
| 1 month (2026-10-05) | -6.44% |
| 3 months (2026-08-05) | -28.45% |
| 6 months (2026-05-05) | -11.63% |
| 1 year (2025-11-05) | -96.98% |
|---|---|
| 2 years (2024-11-05) | -96.99% |
| 3 years (2023-11-03) | -94.78% |
| 5 years (2021-11-05) | 44.75% |
Valuing Booking stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Booking's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 16x. In other words, Booking shares trade at around 16x recent earnings.
That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.
Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.8131. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $10.4 billion.
The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure a its profitability.
| Revenue TTM | $28.2 billion |
|---|---|
| Operating margin TTM | 34.41% |
| Gross profit TTM | $24.6 billion |
| Return on assets TTM | 20.38% |
| Return on equity TTM | 225.74% |
| Profit margin | 25.53% |
| Book value | $-14.23 |
| Market Capitalization | $114.8 billion |
| EBITDA | $10.4 billion |
TTM: trailing 12 months
Dividend payout ratio: 29.19% of net profits
Recently Booking has paid out, on average, around 29.19% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.13% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Booking shareholders could enjoy a 1.13% return on their shares, in the form of dividend payments. In Booking's case, that would currently equate to about $1.608 per share.
While Booking's payout ratio might seem fairly standard, it's worth remembering that Booking may be investing much of the rest of its net profits in future growth.
Booking's most recent dividend payout was on 29 September 2026. The latest dividend was paid out to all shareholders who bought their shares by 10 September 2026 (the "ex-dividend date").
Booking's shares were split on a 25:1 basis on 5 April 2026 . So if you had owned 1 share the day before before the split, the next day you'd have owned 25 shares. This wouldn't directly have changed the overall worth of your Booking shares – just the quantity. However, indirectly, the new 96% lower share price could have impacted the market appetite for Booking shares which in turn could have impacted Booking's share price.
Over the last 12 months, Booking's shares have ranged in value from as little as $146.28 up to $219.2216. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.128. This would suggest that Booking's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).
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