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How to buy Baidu stock (BIDU)

Buy Baidu stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Baidu is an internet content & information business based in the US. Baidu shares (BIDU) are listed on the NASDAQ and all prices are listed in US Dollars. Baidu employs 39,800 staff and has a trailing 12-month revenue of around $135 billion.

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How to buy Baidu stock

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  2. Open an account. Provide your personal information and sign up.
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  4. Search for the stock name – BIDU. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

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Baidu stock price (NASDAQ: BIDU)

Use our graph to track the performance of BIDU stocks over time.

Baidu shares at a glance

Information last updated 2024-07-19.
Latest market close$90.37
52-week range$85.08 - $156.98
50-day moving average $96.19
200-day moving average $105.39
Wall St. target price$146.08
PE ratio 12.0079
Dividend yield N/A (0%)
Earnings per share (TTM) $7.57

Is it a good time to buy Baidu stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Baidu price performance over time

Historical closes compared with the close of $90.37 from 2024-07-23

1 week (2024-07-17) -0.79%
1 month (2024-06-24) 1.85%
3 months (2024-04-24) -8.89%
6 months (2024-01-24) -18.31%
1 year (2023-07-24) -39.24%
2 years (2022-07-22) -35.45%
3 years (2021-07-23) 172.66
5 years (2019-07-24) 116.38

Is Baidu stock undervalued or overvalued?

Valuing Baidu stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baidu's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Baidu's P/E ratio

Baidu's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 12x. In other words, Baidu shares trade at around 12x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Baidu's PEG ratio

Baidu's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.5775. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baidu's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Baidu's EBITDA

Baidu's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $37.1 billion.

The EBITDA is a measure of a Baidu's overall financial performance and is widely used to measure a its profitability.

Baidu financials

Revenue TTM $135 billion
Operating margin TTM 17.4%
Gross profit TTM $60.4 billion
Return on assets TTM 3.43%
Return on equity TTM 8.15%
Profit margin 14.77%
Book value $707.58
Market Capitalization $32.1 billion

TTM: trailing 12 months

Baidu share dividends

We're not expecting Baidu to pay a dividend over the next 12 months.

Have Baidu's shares ever split?

Baidu's shares were split on a 10:1 basis on 11 May 2010. So if you had owned 1 share the day before before the split, the next day you'd have owned 10 shares. This wouldn't directly have changed the overall worth of your Baidu shares – just the quantity. However, indirectly, the new 90% lower share price could have impacted the market appetite for Baidu shares which in turn could have impacted Baidu's share price.

Baidu share price volatility

Over the last 12 months, Baidu's shares have ranged in value from as little as $85.08 up to $156.98. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baidu's is 0.488. This would suggest that Baidu's shares are less volatile than average (for this exchange).

Baidu overview

Baidu, Inc. engages in the provision of internet search services in China. It operates through two segments: Baidu Core and iQIYI. The company offers Baidu App to access search, feed, and other services using mobile devices; Baidu Search to access its search and other services; Baidu Feed that provides users with personalized timeline based on their demographics and interests; Baidu Health that helps users to find the doctor and hospital for healthcare needs; and Haokan, a short video app. It also provides Baidu Knows, an online community where users can ask questions to other users; Baidu Wiki; Baidu Experience; Baidu Post; ERNIE Bot, conversational AI bot; Baidu Wenku; Baidu Maps, a voice-enabled mobile app that provides travel-related services; Baidu Drive; Baijiahao; and DuerOS, a smart assistant platform. In addition, it offers online marketing services, which include pay for performance, an auction-based services that allow customers to bid for priority placement of paid sponsored links and reach users who search for information related to their products or services; other marketing services that include display-based marketing services and other online marketing services based on performance criteria other than cost per click; mobile ecosystem, a portfolio of apps, including Baidu App, Haokan, and Baidu Post; various cloud services and solutions, such as platform as a service, software as a service, and infrastructure as a service; self-driving services, including maps, automated valet parking, navigation pilot, electric vehicles, and robotaxi fleets, as well as Xiaodu smart devices. Further, the company provides iQIYI, an online entertainment service, including original and licensed content; other video content and membership; and online advertising services.

Frequently asked questions

What percentage of Baidu is owned by insiders or institutions?
Currently 2.759% of Baidu shares are held by insiders and 27.502% by institutions.
How many people work for Baidu?
Latest data suggests 39,800 work at Baidu.
When does the fiscal year end for Baidu?
Baidu's fiscal year ends in December.
Where is Baidu based?
Baidu's address is: Baidu Campus, Beijing, China, 100085
What is Baidu's ISIN number?
Baidu's international securities identification number is: US0567521085
What is Baidu's CUSIP number?
Baidu's Committee on Uniform Securities Identification Procedures number is: 056752108

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