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Baidu is an internet content & information business based in the US. Baidu shares (BIDU) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $93.85 – an increase of 1.04% over the previous week. Baidu employs 39,800 staff and has a trailing 12-month revenue of around $134.8 billion.
The Finder Score crunches 147 key metrics we collected directly from 18+ brokers and assessed each provider’s performance based on nine different categories, weighing each metric based on the expertise and insights of Finder’s investment experts. We then scored and ranked each provider to determine the best brokerage accounts.
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Latest market close | $93.85 |
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52-week range | $77.20 - $116.25 |
50-day moving average | $85.85 |
200-day moving average | $91.75 |
Wall St. target price | $108.41 |
PE ratio | 11.6092 |
Dividend yield | N/A |
Earnings per share (TTM) | $7.65 |
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.
Historical closes compared with the close of $89.32 from 2025-02-07
1 week (2025-02-03) | 1.84% |
---|---|
1 month (2025-01-10) | 15.36% |
3 months (2024-11-11) | 1.18% |
6 months (2024-08-09) | 4.96% |
1 year (2024-02-09) | -15.49% |
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2 years (2023-02-10) | -35.74% |
3 years (2022-02-10) | 164.56 |
5 years (2020-02-10) | 131.05 |
Valuing Baidu stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baidu's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Baidu's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 12x. In other words, Baidu shares trade at around 12x recent earnings.
That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.
Baidu's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 4.6772. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baidu's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Baidu's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $37.9 billion.
The EBITDA is a measure of a Baidu's overall financial performance and is widely used to measure a its profitability.
Revenue TTM | $134.8 billion |
---|---|
Operating margin TTM | 17.52% |
Gross profit TTM | $69.4 billion |
Return on assets TTM | 3.51% |
Return on equity TTM | 8.09% |
Profit margin | 14.99% |
Book value | $694.79 |
Market Capitalization | $31.7 billion |
TTM: trailing 12 months
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Baidu.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Total ESG risk: 25.52
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Baidu's overall score of 25.52 (as at 12/31/2018) is pretty good – landing it in it in the 30th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Baidu is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Environmental score: 5.04/100
Baidu's environmental score of 5.04 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Baidu is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Social score: 13.93/100
Baidu's social score of 13.93 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Baidu is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Governance score: 11.06/100
Baidu's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Baidu is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Controversy score: 3/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Baidu scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Baidu hasn't always managed to keep its nose clean.
Baidu Inc was last rated for ESG on: 2019-01-01.
Total ESG score | 25.52 |
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Total ESG percentile | 29.78 |
Environmental score | 5.04 |
Environmental score percentile | 5 |
Social score | 13.93 |
Social score percentile | 5 |
Governance score | 11.06 |
Governance score percentile | 5 |
Level of controversy | 3 |
We're not expecting Baidu to pay a dividend over the next 12 months.
Baidu's shares were split on a 10:1 basis on 11 May 2010 . So if you had owned 1 share the day before before the split, the next day you'd have owned 10 shares. This wouldn't directly have changed the overall worth of your Baidu shares – just the quantity. However, indirectly, the new 90% lower share price could have impacted the market appetite for Baidu shares which in turn could have impacted Baidu's share price.
Over the last 12 months, Baidu's shares have ranged in value from as little as $77.195 up to $116.25. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baidu's is 0.505. This would suggest that Baidu's shares are less volatile than average (for this exchange).
Baidu, Inc. provides online marketing and cloud services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and products and other services from AI initiatives. This segment also operates Haokan, a user generated and professionally produced short videos platform. The iQIYI segment operates an online entertainment video platform that offers original, professionally produced, and partner-generated content. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.
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