Finder makes money from featured partners, but editorial opinions are our own. Advertiser disclosure

How to buy Baidu stock (BIDU)

Buy Baidu stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Baidu is an internet content & information business based in the US. Baidu shares (BIDU) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $93.85 – an increase of 1.04% over the previous week. Baidu employs 39,800 staff and has a trailing 12-month revenue of around $134.8 billion.

Our top picks for where to buy Baidu stock

Our pick for investing by theme

Go to site
  • Trade $0 commission stocks & ETFs with as little as $1
  • Earn up to $300 with qualifying deposits
  • Discover new opportunities with Opto's AI-driven thematic investing system
  • Theme and ETF screener

Our pick for stock bonuses

Go to site
  • Trade stocks, options, ETFs, mutual funds, alternative asset funds
  • $0 commission on stocks, ETFs and options with no options contract fees
  • Get up to $1,000 in stock when you fund a new account within 30 days
  • Access to a financial planner
Probability of member receiving $1,000 is 0.028%

Top pick for advanced traders

Go to site
  • Trade options, futures, options on futures, stocks, ETFs
  • $0 commission to close options
  • Pro-grade platform and risk analysis tools

How to buy Baidu stock

  1. Choose a stock trading platform. Use our comparison table
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – BIDU. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

Buy Baidu stock from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.
1 - 5 of 5
Product USFST Finder Score Available asset types Stock trade fee Minimum deposit Cash sweep APY Signup bonus
OPTO logo
Finder score
Stocks, ETFs
$0
$0
N/A
Earn up to $300
SoFi Wealth Management logo
Finder score
Stocks, Options, Mutual funds, ETFs, Alternatives
$0
$0
0.02%
Get up to $1,000 in stock
Tastytrade logo
Finder score
Stocks, Options, ETFs, Cryptocurrency, Futures, Treasury Bills
$0
$0
N/A
Get $50-$5,000
Public logo
Finder score
Stocks, Bonds, Options, ETFs, Cryptocurrency, Alternatives, Treasury Bills, High-yield cash account
$0
$0
4.1%
Get up to $10,000 and transfer fees covered
JPMorgan logo
Finder score
Mutual funds, ETFs
$0
$25,000
N/A
N/A
loading

What is the Finder Score?

The Finder Score crunches 147 key metrics we collected directly from 18+ brokers and assessed each provider’s performance based on nine different categories, weighing each metric based on the expertise and insights of Finder’s investment experts. We then scored and ranked each provider to determine the best brokerage accounts.

We update our best picks as products change, disappear or emerge in the market. We also regularly review and revise our selections to ensure our best provider lists reflect the most competitive available.

Read the full Finder Score breakdown

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

Baidu stock price (NASDAQ: BIDU)

Use our graph to track the performance of BIDU stocks over time.

Baidu shares at a glance

Information last updated 2025-02-06.
Latest market close$93.85
52-week range$77.20 - $116.25
50-day moving average $85.85
200-day moving average $91.75
Wall St. target price$108.41
PE ratio 11.6092
Dividend yield N/A
Earnings per share (TTM) $7.65

Is it a good time to buy Baidu stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Baidu price performance over time

Historical closes compared with the close of $89.32 from 2025-02-07

1 week (2025-02-03) 1.84%
1 month (2025-01-10) 15.36%
3 months (2024-11-11) 1.18%
6 months (2024-08-09) 4.96%
1 year (2024-02-09) -15.49%
2 years (2023-02-10) -35.74%
3 years (2022-02-10) 164.56
5 years (2020-02-10) 131.05

Is Baidu stock undervalued or overvalued?

Valuing Baidu stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baidu's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Baidu's P/E ratio

Baidu's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 12x. In other words, Baidu shares trade at around 12x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Baidu's PEG ratio

Baidu's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 4.6772. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baidu's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Baidu's EBITDA

Baidu's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $37.9 billion.

The EBITDA is a measure of a Baidu's overall financial performance and is widely used to measure a its profitability.

Baidu financials

Revenue TTM $134.8 billion
Operating margin TTM 17.52%
Gross profit TTM $69.4 billion
Return on assets TTM 3.51%
Return on equity TTM 8.09%
Profit margin 14.99%
Book value $694.79
Market Capitalization $31.7 billion

TTM: trailing 12 months

Baidu's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Baidu.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Baidu's total ESG risk score

Total ESG risk: 25.52

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Baidu's overall score of 25.52 (as at 12/31/2018) is pretty good – landing it in it in the 30th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Baidu is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Baidu's environmental score

Environmental score: 5.04/100

Baidu's environmental score of 5.04 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Baidu is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Baidu's social score

Social score: 13.93/100

Baidu's social score of 13.93 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Baidu is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Baidu's governance score

Governance score: 11.06/100

Baidu's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Baidu is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Baidu's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Baidu scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Baidu hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Baidu Inc was last rated for ESG on: 2019-01-01.

Total ESG score 25.52
Total ESG percentile 29.78
Environmental score 5.04
Environmental score percentile 5
Social score 13.93
Social score percentile 5
Governance score 11.06
Governance score percentile 5
Level of controversy 3

Baidu share dividends

We're not expecting Baidu to pay a dividend over the next 12 months.

Have Baidu's shares ever split?

Baidu's shares were split on a 10:1 basis on 11 May 2010 . So if you had owned 1 share the day before before the split, the next day you'd have owned 10 shares. This wouldn't directly have changed the overall worth of your Baidu shares – just the quantity. However, indirectly, the new 90% lower share price could have impacted the market appetite for Baidu shares which in turn could have impacted Baidu's share price.

Baidu share price volatility

Over the last 12 months, Baidu's shares have ranged in value from as little as $77.195 up to $116.25. A popular way to gauge a stock's volatility is its "beta".

BIDU.US volatility(beta: 0.51)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baidu's is 0.505. This would suggest that Baidu's shares are less volatile than average (for this exchange).

Baidu overview

Baidu, Inc. provides online marketing and cloud services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and products and other services from AI initiatives. This segment also operates Haokan, a user generated and professionally produced short videos platform. The iQIYI segment operates an online entertainment video platform that offers original, professionally produced, and partner-generated content. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.

Frequently asked questions

What percentage of Baidu is owned by insiders or institutions?
Currently 2.759% of Baidu shares are held by insiders and 26.271% by institutions.
How many people work for Baidu?
Latest data suggests 39,800 work at Baidu.
When does the fiscal year end for Baidu?
Baidu's fiscal year ends in December.
Where is Baidu based?
Baidu's address is: Baidu Campus, Beijing, China, 100085
What is Baidu's ISIN number?
Baidu's international securities identification number is: US0567521085
What is Baidu's CUSIP number?
Baidu's Committee on Uniform Securities Identification Procedures number is: 056752108

Ask a question

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and finder.com Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

More guides on Finder

Go to site