Robo-advisor statistics 2022

Robo-advisors have made investing more accessible than ever thanks to their low-fee cost structure and simple user experience. The United States currently has the most funds under management by robo-advisors and this figure is set to skyrocket over the next five years.

Quicky summary:

• The United States has the most assets under robo-advisor management of any country in the world ($1,164 billion in 2022).
• Robo-advisor assets under management are expected to almost double in the US by 2027.
• The average assets under management (AUM) is $92.2 thousand per user.
• Georgia has the highest search interest in robo-advisors followed by Virginia and Texas.

Robo-advisor market in the United States

• In 2021, 3.5 million adult investors in the US were estimated to use a robo-advisor to handle their portfolio. This is set to grow to 5 million adults by 2025.
• Robo-advisor assets under management are expected to almost double by 2027 in the US. In 2022, $1,164 billion was managed by robo-advisors. This is forecast to increase to $2,193 billion within five years.
• The average assets under management per user in the robo-advisors segment is expected to amount to $92.2 thousand in 2022. This is expected to increase to $126 thousand by 2027.
• Robo-advisor management fees typically cost 0.25–0.5% of your assets annually compared to 1–2% charged by human advisors.
• Funds expense ratios that robo-advisors invest in can vary but typically range from 0.05–0.25%.
• Google search interest in robo-advisors hit a five-year high in July 2022. Search interest in the last 12 months has been highest in Georgia, Virginia, Texas, California and New York.

Global robo-advisor market

• The United States currently has the most funds under management (FUM) by robo-advisors ($1,164bn), followed by China ($113bn), Japan ($58bn), the UK ($29bn), Italy ($24bn), Germany ($22bn), France ($21bn), South Korea ($17bn), Canada ($16bn) and India ($15bn).
• While the top 10 countries by FUM will be the same in 2027, India will have risen up the list to place fifth with $46 billion under management.
• The countries that will have the biggest percentage increase in robo-advisor FUM over the next five years are Ukraine (957%), Sudan (720%), Benin (578%), Niger (500%), Turkmenistan (500%), Pakistan (499%), Cameroon (495%), Burkina Faso (442%), Togo (440%) and New Zealand (409%).
• The countries that will have the biggest dollar value increase in robo-advisor FUM over the next five years are the United States (+$1,029bn), China (+$63bn), the UK (+$38bn), India (+$30bn), Japan (+$29bn), Argentina (+$22bn), Ukraine (+$20bn), Sudan (+$20bn), Canada (+$17bn) and Australia (+$17bn).

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