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How to buy Saga Communications stock (SGA)

Buy Saga Communications stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Saga Communications is a broadcasting business based in the US. Saga Communications shares (SGA) are listed on the NASDAQ and all prices are listed in US Dollars. Saga Communications employs 589 staff and has a trailing 12-month revenue of around $112.1 million.

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  4. Search for the stock name – SGA. Search for the stock by name or ticker symbol.
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Saga Communications stock price (NASDAQ: SGA)

Use our graph to track the performance of SGA stocks over time.

Saga Communications shares at a glance

Information last updated 2024-07-22.
Latest market close$15.04
52-week range$14.06 - $23.75
50-day moving average $17.15
200-day moving average $20.92
Wall St. target price$27.00
PE ratio 13.0783
Dividend yield $1.6 (6.65%)
Earnings per share (TTM) $1.15

Is it a good time to buy Saga Communications stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Saga Communications price performance over time

Historical closes compared with the close of $15.04 from 2024-07-19

1 week (2024-07-16) 0.13%
1 month (2024-06-21) -6.82%
3 months (2024-04-23) -33.69%
6 months (2024-01-23) -34.69%
1 year (2023-07-21) -30.40%
2 years (2022-07-21) -36.14%
3 years (2021-07-23) 23.44
5 years (2019-07-23) 29.1614

Is Saga Communications stock undervalued or overvalued?

Valuing Saga Communications stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Saga Communications's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Saga Communications's P/E ratio

Saga Communications's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 13x. In other words, Saga Communications shares trade at around 13x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Saga Communications's EBITDA

Saga Communications's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $14.2 million.

The EBITDA is a measure of a Saga Communications's overall financial performance and is widely used to measure a its profitability.

Saga Communications financials

Revenue TTM $112.1 million
Gross profit TTM $27.4 million
Return on assets TTM 2.57%
Return on equity TTM 4.09%
Profit margin 6.25%
Book value $26.24
Market Capitalization $94.2 million

TTM: trailing 12 months

Saga Communications share dividends


Dividend payout ratio: 2.54% of net profits

Recently Saga Communications has paid out, on average, around 2.54% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 6.65% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Saga Communications shareholders could enjoy a 6.65% return on their shares, in the form of dividend payments. In Saga Communications's case, that would currently equate to about $1.6 per share.

While Saga Communications's payout ratio might seem low, this can signify that Saga Communications is investing more in its future growth.

Saga Communications's most recent dividend payout was on 27 June 2024. The latest dividend was paid out to all shareholders who bought their shares by 2 June 2024 (the "ex-dividend date").

Have Saga Communications's shares ever split?

Saga Communications's shares were split on a 4:3 basis on 16 January 2013. So if you had owned 3 shares the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Saga Communications shares – just the quantity. However, indirectly, the new 25% lower share price could have impacted the market appetite for Saga Communications shares which in turn could have impacted Saga Communications's share price.

Saga Communications share price volatility

Over the last 12 months, Saga Communications's shares have ranged in value from as little as $14.06 up to $23.7471. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Saga Communications's is 0.34. This would suggest that Saga Communications's shares are less volatile than average (for this exchange).

Saga Communications overview

Saga Communications, Inc. , a media company, engages in acquiring, developing, and operating broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. It owns and operates FM and AM radio stations, and metro signals serving various markets. Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan. .

Frequently asked questions

What percentage of Saga Communications is owned by insiders or institutions?
Currently 22.182% of Saga Communications shares are held by insiders and 64.725% by institutions.
How many people work for Saga Communications?
Latest data suggests 589 work at Saga Communications.
When does the fiscal year end for Saga Communications?
Saga Communications's fiscal year ends in December.
Where is Saga Communications based?
Saga Communications's address is: 73 Kercheval Avenue, Grosse Pointe Farms, MI, United States, 48236
What is Saga Communications's ISIN number?
Saga Communications's international securities identification number is: US7865983008
What is Saga Communications's CUSIP number?
Saga Communications's Committee on Uniform Securities Identification Procedures number is: 786598102

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