Apple Inc. is a technology company headquartered in Cupertino, California. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories worldwide. The company is known for the iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV, Beats products and HomePod. Apple’s services segment includes the App Store, Apple Pay, Apple Card, Apple TV+, Apple Music and iCloud.
As of September 2023, Apple is the world’s biggest tech company by value, with a market capitalization of $2.74 trillion. It’s also the world’s largest tech company by revenue, with $394.33 billion in 2022 revenue.
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Latest updates for Apple
January 25, 2026: Bloomberg reported that Apple will relaunch Siri as an AI chatbot like ChatGPT, heavily embedded in iPhones, iPads and other Apple devices. Under the hood, it'll be supported by Google's Gemini tech, after the two companies struck a deal earlier this month to work together on the project.
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This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.
Apple price performance over time
Historical closes compared with the close of $251.49 from 2026-03-20
1 week (2026-03-17)
-1.08%
1 month (2026-02-24)
-7.59%
3 months (2025-12-24)
-8.15%
6 months (2025-09-24)
-0.32%
1 year (2025-03-24)
13.94%
2 years (2024-03-22)
47.31%
3 years (2023-03-24)
58.52%
5 years (2021-03-24)
115.01%
Is Apple stock undervalued or overvalued?
Valuing Apple stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Apple's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Apple's P/E ratio
Apple's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 32x. In other words, Apple shares trade at around 32x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Apple's PEG ratio
Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.2755. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Apple's EBITDA
Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $152.9 billion.
The EBITDA is a measure of a Apple's overall financial performance and is widely used to measure a its profitability.
Apple financials
Revenue TTM
$435.6 billion
Operating margin TTM
35.37%
Gross profit TTM
$206.2 billion
Return on assets TTM
24.38%
Return on equity TTM
152.02%
Profit margin
27.04%
Book value
$6.00
Market Capitalization
$3.7 trillion
TTM: trailing 12 months
Apple's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Apple.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Apple's total ESG risk score
Total ESG risk: 26.15
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Apple's overall score of 26.15 (as at 12/31/2018) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Apple is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Apple's environmental score
Environmental score: 0.99/100
Apple's environmental score of 0.99 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Apple is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Apple's social score
Social score: 13.98/100
Apple's social score of 13.98 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Apple is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Apple's governance score
Governance score: 11.18/100
Apple's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Apple is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Apple's controversy score
Controversy score: 3/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Apple scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Apple hasn't always managed to keep its nose clean.
Environmental, social, and governance (ESG) summary
Apple Inc was last rated for ESG on: 2019-01-01.
Total ESG score
26.15
Total ESG percentile
36.8
Environmental score
0.99
Environmental score percentile
5
Social score
13.98
Social score percentile
5
Governance score
11.18
Governance score percentile
5
Level of controversy
3
Apple share dividends
Dividend payout ratio: 13.15% of net profits
Recently Apple has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Apple shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Apple's case, that would currently equate to about $1.03 per share.
While Apple's payout ratio might seem low, this can signify that Apple is investing more in its future growth.
Apple's most recent dividend payout was on 11 February 2026. The latest dividend was paid out to all shareholders who bought their shares by 8 February 2026 (the "ex-dividend date").
Have Apple's shares ever split?
Apple's shares were
split on a 4:1 basis on 30 August 2020
. So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Apple shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Apple shares which in turn could have impacted Apple's share price.
Apple share price volatility
Over the last 12 months, Apple's shares have ranged in value from as little as $168.4757 up to $288.3502. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Apple's is 1.116. This would suggest that Apple's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).
Apple overview
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers exclusive original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store.
Frequently asked questions
null What percentage of Apple is owned by insiders or institutions? Currently 1.637% of Apple shares are held by insiders and 65.266% by institutions.How many people work for Apple? Latest data suggests 150,000 work at Apple.When does the fiscal year end for Apple? Apple's fiscal year ends in September.Where is Apple based? Apple's address is: One Apple Park Way, Cupertino, CA, United States, 95014What is Apple's ISIN number? Apple's international securities identification number is: US0378331005What is Apple's CUSIP number? Apple's Committee on Uniform Securities Identification Procedures number is: 037833100
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