4 top advertising stocks to buy in 2024

The best advertising stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

4 popular advertising stocks picks to buy in 2024

We round up a selection of stocks in or related to the marketing industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

1. Interpublic Group of Companies (IPG)
2. Fluent (FLNT)
3. Omnicom Group (OMC)
4. WPP PLC ADR (WPP)

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The advertising stocks industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering advertising stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.

Our picks for platforms with research tools

How to invest in advertising stocks

1. Choose an online stock trading platform. Choose from our Top Picks above, use our comparison table below or jump straight to the best stock trading apps of 2024.
2. Sign up for an account. Provide your personal information and sign up.
3. Set up a funding method to pay for the transaction. Deposit funds into your account by linking your banking information.
4. Choose the stocks you want to buy. Search for the stock by name or ticker symbol like IPG or FLNT.
5. Place your order. Buy the stock. It's that simple.

Take a deeper dive into advertising stocks

If you're interested in investing in the marketing industry, take a closer look at what companies in this industry do and how the stocks have historically performed. Keep in mind that positive past performance doesn't guarantee that a stock will continue to rise in the future.

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1. Interpublic Group of Companies (IPG)

The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. It operates in three segments: Media, Data & Engagement Solutions, Integrated Advertising & Creativity Led Solutions, and Specialized Communications & Experiential Solutions.

Interpublic Group of Companies stock opened the day at $30.36 after a previous close of $30.44. The latest price was $30.50 (25-minute delay). Interpublic Group of Companies is listed on the NYSE, has a trailing 12-month revenue of around USD9.4 billion and employs 56,800 staff.

• Market capitalization: $11,877,532,672
• P/E ratio: 11.1993
• PEG ratio: 11.9086

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2. Fluent (FLNT)

Fluent, Inc. provides data-driven digital marketing services in the United States and internationally. The company operates through Fluent and All Other segments.

Fluent stock opened the day at $3.43 after a previous close of $3.47. The latest price was $3.32 (25-minute delay). Fluent is listed on the NASDAQ, has a trailing 12-month revenue of around USD$298.4 million and employs 274 staff.

• Market capitalization: $40,106,136

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3. Omnicom Group (OMC)

Omnicom Group Inc. , together with its subsidiaries, offers advertising, marketing, and corporate communications services. It provides a range of services in the areas of advertising and media, precision marketing, commerce and branding, experiential, execution and support, public relations, and healthcare.

Omnicom Group stock opened the day at $92.85 after a previous close of $92.84. The latest price was $93.65 (25-minute delay). Omnicom Group is listed on the NYSE, has a trailing 12-month revenue of around USD$14.9 billion and employs 75,900 staff.

• Market capitalization: $18,796,148,736
• P/E ratio: 12.9878
• PEG ratio: 1.4463

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4. WPP PLC ADR (WPP)

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services.

WPP PLC ADR stock opened the day at $50.56 after a previous close of $50.35. The latest price was $50.24 (25-minute delay). WPP PLC ADR is listed on the NYSE, has a trailing 12-month revenue of around USD$14.8 billion and employs 114,173 staff.

• Market capitalization: $10,640,743,424
• P/E ratio: 79.5624
• PEG ratio: 2.609

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Compare more stock trading platforms to invest in advertising stocks

Compare online trading platforms by fees, asset types and bonuses to find the best for your investment in advertising stocks.

Bottom line

While it’s possible to turn a profit investing in advertising stocks, keep in mind that — like any investment — advertising stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the marketing industry, so carefully vet your picks before you invest. And if you’re new to investing, or if it’s been awhile since you’ve taken a critical look at your investing accounts, compare brokers to make sure you’re getting the best features in your trading account.

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