9 top sports stocks to buy in 2024

The best sports stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

9 popular sports stocks picks to buy in 2024

We round up a selection of stocks in or related to the athletics industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

1. Madison Square Garden Sports (MSGS)
2. Manchester United (MANU)
3. Nike (NKE)
4. MSG Networks (MSGN)
5. World Wrestling Entertainment (WWE)
6. DraftKings (DKNG)
7. Dick’s Sporting Goods (DKS)
8. Under Armour Inc A (UAA)
9. Fubotv Inc (FUBO)

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The sports stocks industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering sports stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.

Our picks for platforms with research tools

How to invest in sports stocks

1. Choose an online stock trading platform. Choose from our Top Picks above, use our comparison table below or jump straight to the best stock trading apps of 2024.
2. Sign up for an account. Provide your personal information and sign up.
3. Set up a funding method to pay for the transaction. Deposit funds into your account by linking your banking information.
4. Choose the stocks you want to buy. Search for the stock by name or ticker symbol like MSGS or MANU.
5. Place your order. Buy the stock. It's that simple.

Take a deeper dive into sports stocks

If you're interested in investing in the athletics industry, take a closer look at what companies in this industry do and how the stocks have historically performed. Keep in mind that positive past performance doesn't guarantee that a stock will continue to rise in the future.

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1. Madison Square Garden Sports (MSGS)

Madison Square Garden Sports Corp. operates as a professional sports company in the United States. The company owns and operates a portfolio of assets that consists of the New York Knickerbockers of the National Basketball Association (NBA) and the New York Rangers of the National Hockey League.

Madison Square Garden Sports stock opened the day at $187.25 after a previous close of $187.45. The latest price was $186.87 (25-minute delay). Madison Square Garden Sports is listed on the NYSE, has a trailing 12-month revenue of around USD879.6 million and employs 558 staff.

• Market capitalization: $4,290,386,944
• P/E ratio: 112.6855

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2. Manchester United (MANU)

Manchester United plc, together with its subsidiaries, owns and operates a professional sports team in the United Kingdom. It operates Manchester United Football Club, a professional football club. The company develops marketing and sponsorship relationships with international and regional companies to leverage its brand.

Manchester United stock opened the day at $16.14 after a previous close of $16.06. The latest price was $16.07 (25-minute delay). Manchester United is listed on the NYSE, has a trailing 12-month revenue of around USD$720.2 million and employs 1,146 staff.

• Market capitalization: $2,555,222,016
• PEG ratio: 1556.6

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3. Nike (NKE)

NIKE, Inc. , together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks.

Nike stock opened the day at $94.59 after a previous close of $93.94. The latest price was $94.52 (25-minute delay). Nike is listed on the NYSE, has a trailing 12-month revenue of around USD$51.6 billion and employs 83,700 staff.

• Market capitalization: $141,909,835,776
• P/E ratio: 27.8353
• PEG ratio: 2.0302

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4. MSG Networks (MSGN)

MSG Networks Inc. engages in the sports production, and content development and distribution businesses in the United States. The company owns and operates MSG Network and MSG+, which are regional sports and entertainment networks.

MSG Networks is listed on the NYSE, has a trailing 12-month revenue of around USD$633.6 million and employs 475 staff.

• Market capitalization: $808,375,808
• P/E ratio: 4.5858
• PEG ratio: 2.24

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5. World Wrestling Entertainment (WWE)

World Wrestling Entertainment, Inc. , an integrated media and entertainment company, engages in the sports entertainment business in North America, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. It operates through three segments: Media, Live Events, and Consumer Products.

World Wrestling Entertainment is listed on the NYSE, has a trailing 12-month revenue of around USD$1.3 billion and employs 890 staff.

• Market capitalization: $8,370,224,640
• P/E ratio: 47.9286
• PEG ratio: 2.22

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6. DraftKings (DKNG)

DraftKings Inc. operates as a digital sports entertainment and gaming company in the United States and internationally. It provides online sports betting and casino, daily fantasy sports, media, and other consumer products, as well as retails sportsbooks.

DraftKings stock opened the day at $41.20 after a previous close of $41.09. The latest price was $42.51 (25-minute delay). DraftKings is listed on the NASDAQ, has a trailing 12-month revenue of around USD$3.7 billion and employs 4,400 staff.

• Market capitalization: $19,807,188,992

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7. Dick’s Sporting Goods (DKS)

DICK'S Sporting Goods, Inc. , together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. The company provides hardlines, includes sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; apparel; and footwear and accessories.

Dick’s Sporting Goods stock opened the day at $204.00 after a previous close of $204.21. The latest price was $207.17 (25-minute delay). Dick’s Sporting Goods is listed on the NYSE, has a trailing 12-month revenue of around USD$13 billion and employs 18,900 staff.

• Market capitalization: $16,095,557,632
• P/E ratio: 16.0279
• PEG ratio: 3.8316

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8. Under Armour Inc A (UAA)

Under Armour, Inc. , together with its subsidiaries, develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types.

Under Armour Inc A stock opened the day at $6.74 after a previous close of $6.69. The latest price was $6.82 (25-minute delay). Under Armour Inc A is listed on the NYSE, has a trailing 12-month revenue of around USD$5.8 billion and employs 7,600 staff.

• Market capitalization: $2,928,627,968
• P/E ratio: 7.6854
• PEG ratio: 1.6705

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9. Fubotv Inc (FUBO)

fuboTV Inc. operates a live TV streaming platform for live sports, news, and entertainment content in the United States and internationally. The company's platform allows customers to access content through streaming devices, as well as on SmartTVs, mobile phones, tablets, and computers.

Fubotv Inc stock opened the day at $1.35 after a previous close of $1.37. The latest price was $1.40 (25-minute delay). Fubotv Inc is listed on the NYSE, has a trailing 12-month revenue of around USD$1.4 billion and employs 530 staff.

• Market capitalization: $419,304,192

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Compare more stock trading platforms to invest in sports stocks

Compare online trading platforms by fees, asset types and bonuses to find the best for your investment in sports stocks.

Bottom line

While it’s possible to turn a profit investing in sports stocks, keep in mind that — like any investment — sports stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the athletics industry, so carefully vet your picks before you invest. And if you’re new to investing, or if it’s been awhile since you’ve taken a critical look at your investing accounts, compare brokers to make sure you’re getting the best features in your trading account.

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