9 top shoe stocks to buy in 2024

The best shoe stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

9 popular shoe stocks picks to buy in 2024

We round up a selection of stocks in or related to the footwear industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

1. Foot Locker (FL)
2. Nike (NKE)
3. Crocs (CROX)
4. PUMA (PUMSY)
5. Lululemon Athletica (LULU)
6. Capri (CPRI)
7. Deckers Outdoor Corporation (DECK)
8. adidas (ADS)
9. Nordstrom (JWN)

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The shoe stocks industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering shoe stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.

Our picks for platforms with research tools

How to invest in shoe stocks

1. Choose an online stock trading platform. Choose from our Top Picks above, use our comparison table below or jump straight to the best stock trading apps of 2024.
2. Sign up for an account. Provide your personal information and sign up.
3. Set up a funding method to pay for the transaction. Deposit funds into your account by linking your banking information.
4. Choose the stocks you want to buy. Search for the stock by name or ticker symbol like FL or NKE.
5. Place your order. Buy the stock. It's that simple.

Take a deeper dive into shoe stocks

If you're interested in investing in the footwear industry, take a closer look at what companies in this industry do and how the stocks have historically performed. Keep in mind that positive past performance doesn't guarantee that a stock will continue to rise in the future.

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1. Foot Locker (FL)

Foot Locker, Inc. , through its subsidiaries, operates as a footwear and apparel retailer in North America, Europe, Australia, New Zealand, Asia, and the Middle East. Its brand portfolio includes Foot Locker, a brand comprising sneakers and apparel; Kids Foot Locker, which offers athletic footwear, apparel, and accessories for children; and Champs Sports that operates as a mall-based specialty athletic footwear and apparel retailer.

Foot Locker stock opened the day at $22.00 after a previous close of $21.93. The latest price was $22.04 (25-minute delay). Foot Locker is listed on the NYSE, has a trailing 12-month revenue of around USD8.2 billion and employs 14,335 staff.

• Market capitalization: $2,161,091,584
• PEG ratio: -71.36

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2. Nike (NKE)

NIKE, Inc. , together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks.

Nike stock opened the day at $94.59 after a previous close of $93.94. The latest price was $94.52 (25-minute delay). Nike is listed on the NYSE, has a trailing 12-month revenue of around USD$51.6 billion and employs 83,700 staff.

• Market capitalization: $141,909,835,776
• P/E ratio: 27.8353
• PEG ratio: 2.0302

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3. Crocs (CROX)

Crocs, Inc. , together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under Crocs and HEYDUDE Brand in the United States and internationally. The company offers various footwear products, including clogs, sandals, slides, flips, wedges, platforms, socks, boots, charms, flip flops, sneakers, and slippers.

Crocs stock opened the day at $125.31 after a previous close of $123.51. The latest price was $125.27 (25-minute delay). Crocs is listed on the NASDAQ, has a trailing 12-month revenue of around USD$4 billion and employs 7,030 staff.

• Market capitalization: $7,325,158,400
• P/E ratio: 9.4668
• PEG ratio: -31.83

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4. PUMA (PUMSY)

PUMA SE, together with its subsidiaries, engages in the development and sale of athletic footwear, apparel, and accessories in Europe, the Middle East, Africa, the Americas, and the Asia Pacific. The company provides sports lifestyle products for football, handball, rugby, cricket, volleyball, track and field, motorsports, golf, and basketball. It issues licenses to independent partners to design, develop, manufacture, and sell watches, glasses, safety shoes, workwear, and gaming accessories.

PUMA stock opened the day at $4.62 after a previous close of $4.48. The latest price was $4.69 (25-minute delay). PUMA is listed on the PINK, has a trailing 12-month revenue of around USD$8.6 billion and employs 18,681 staff.

• Market capitalization: $6,787,979,264
• P/E ratio: 20.5909
• PEG ratio: 1.4338

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5. Lululemon Athletica (LULU)

Lululemon Athletica Inc. , together with its subsidiaries, designs, distributes, and retails athletic apparel, footwear, and accessories under the lululemon brand for women and men. It offers pants, shorts, tops, and jackets for healthy lifestyle, such as yoga, running, training, and other activities.

Lululemon Athletica stock opened the day at $359.43 after a previous close of $360.00. The latest price was $364.46 (25-minute delay). Lululemon Athletica is listed on the NASDAQ, has a trailing 12-month revenue of around USD$9.6 billion and employs 38,000 staff.

• Market capitalization: $45,952,557,056
• P/E ratio: 29.86
• PEG ratio: 1.2653

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6. Capri (CPRI)

Capri Holdings Limited designs, markets, distributes, and retails branded women's and men's apparel, footwear, and accessories in the United States, Canada, Latin America, Europe, the Middle East, Africa, and Asia. It operates through three segments: Versace, Jimmy Choo, and Michael Kors. The company offers ready-to-wear, accessories, footwear, handbags, scarves and belts, small leather goods, eyewear, watches, jewelry, fragrances, and home furnishings through a distribution network, including boutiques, department, and specialty stores, as well as through e-commerce sites.

Capri stock opened the day at $34.82 after a previous close of $34.81. The latest price was $35.21 (25-minute delay). Capri is listed on the NYSE, has a trailing 12-month revenue of around USD$5.3 billion and employs 10,400 staff.

• Market capitalization: $4,409,730,048
• P/E ratio: 19.7031
• PEG ratio: 1.0145

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7. Deckers Outdoor Corporation (DECK)

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear and apparel for ultra-runners and athletes under the Hoka brand; and sandals, shoes, and boots under the Teva brand name. It also provides relaxed casual shoes and sandals under the Sanuk brand name; and casual footwear fashion line under the Koolaburra brand.

Deckers Outdoor Corporation stock opened the day at $814.22 after a previous close of $806.50. The latest price was $836.29 (25-minute delay). Deckers Outdoor Corporation is listed on the NYSE, has a trailing 12-month revenue of around USD$4.1 billion and employs 4,200 staff.

• Market capitalization: $20,875,945,984
• P/E ratio: 29.4141
• PEG ratio: 3.71

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8. adidas (ADS)

adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products in Europe, the Middle East, Africa, North America, Greater China, the Asia-Pacific, and Latin America. It offers footwear, apparel, and accessories and gear, such as bags and balls under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels.

adidas stock opened the day at €228.10 after a previous close of €226.40. The latest price was €230.90 (25-minute delay). adidas is listed on the XETRA, has a trailing 12-month revenue of around EUR$21.4 billion and employs 51,561 staff. All prices are listed in Euros.

• Market capitalization: $40,102,105,088
• PEG ratio: 1.5983

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9. Nordstrom (JWN)

Nordstrom, Inc. , a fashion retailer, provides apparels, shoes, beauty, accessories, and home goods for women, men, young adults, and children. It offers a range of brand-name and private-label merchandise through various channels, such as Nordstrom branded stores and online at Nordstrom.

Nordstrom stock opened the day at $19.02 after a previous close of $19.00. The latest price was $19.08 (25-minute delay). Nordstrom is listed on the NYSE, has a trailing 12-month revenue of around USD€14.7 billion and employs 54,000 staff.

• Market capitalization: $3,059,454,976
• P/E ratio: 22.8537
• PEG ratio: 0.2713

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Bottom line

While it’s possible to turn a profit investing in shoe stocks, keep in mind that — like any investment — shoe stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the footwear industry, so carefully vet your picks before you invest. And if you’re new to investing, or if it’s been awhile since you’ve taken a critical look at your investing accounts, compare brokers to make sure you’re getting the best features in your trading account.

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