Robo-advisors choose investment opportunities for you based on computer algorithms programmed with your specific financial portfolio preferences, such as risk tolerance and capability, along with your goals and timeline.
It can manage basic portfolios at a lot lower costs than human financial advisers — and may even pick up on investment trends faster, thanks to specialized technology that works for you.
Our top pick: Betterment
Automatic, passive investing
Customized retirement planning
Low management fees
Our top pick: Betterment
Betterment's automatic investment site aims to improve your returns and support good financial habits with passive investing and financial planning support.
A robo-advisor is not actually an adviser at all — nor does it refer to one thing. Rather, it describes any number of online platforms that track investment trends, follow an algorithm designed for a client’s portfolio preferences and recommend opportunities to save or invest.
Although “robo-advisors” sounds like something out of Terminator, there’s nothing cheesy about these technology-based financial players. In 2017 alone, these advisers managed a total of more than $200 billion in assets for clients.
Who are robo-advisors best for?
Automated advisers are best for basic portfolios that aren’t overly complicated or complex. They are also helpful if you’re on a budget, typically offering lower fees than typical advising services.
If your portfolio includes many components, you have a sizeable investment or you’re looking for individualized, customized options, a human adviser might be a better fit.
How do robo-advisors work?
Because these advisers are software, you’ll typically fill out a financial questionnaire to help “program” that software with your investment preferences.
Your preferences can include:
Your personal risk tolerance. You specify whether you’re looking for high-risk investments or prefer lower-risk opportunities.
Your age and investment timeline. If you’re a 22-year-old college student, you’ll have much different financial needs than, say, a 60-year-old who’s ready to retire.
Your retirement goals. Aiming to be a millionaire by retirement? Your robo-advisor needs to know to plan how to get you there.
Your current portfolio information. Folding in your current investments results in a fully informed adviser — and decisions that successfully dovetail with your goals.
What are the benefits of a robo-advisor?
Many people value the ease of a robo-advisor’s automation when it comes to managing and growing their investments, among other benefits that include:
Minimal human error. Leaving a “robot” to manage your money and investments might feel uncomfortable initially. But a lack of unintended errors that come with being human is one of its biggest benefits. There’s no panicking and selling off a stock too early and no messy emotions that can get in the way of long-term financial growth.
Lower fees. The cost of an automated adviser is typically less than what you’d pay for a human one.
No awkwardness. If you’ve ever been in the uncomfortable situation of not getting along with your financial adviser, you’ll appreciate this benefit. Turns out, robots don’t mind being fired when it’s not a suitable match.
What are the drawbacks of a robo-advisor?
Because there are two sides to every story, there are also potential drawbacks to consider to using a robo-advisor. For example:
Automated advisers can’t get to know you. Even the most sophisticated computer algorithm is still an algorithm. It can’t sit down with you, it can’t explain things to you and it certainly can’t listen to your dreams about the future.
Robo-advisors can’t handle complex portfolios. These advisers aren’t best for overly complicated portfolios. The rule of thumb is that assets of six figures or more need the human touch.
Questions may cost you. If you work with a human adviser, it often doesn’t cost you more to actually talk to them. Unless you subscribe hybrid human–robo management, you might have to pay to speak with a real person.
You might find it difficult to lose control. You’re always in control of your finances technically, but you might not be ready to hand over the reigns of your portfolio to a robot. If you prefer a more hands-on approach to digital guidance, a robo-advisor might not be a great fit.
You can’t auto manage employer retirement plans. This software can’t do much with retirement plans like 401(k)s, so putting any money in a robo-advisor for a plan like that won’t do you much good.
Who offers lower fees?
Fees for using a robo-advisor or human adviser vary based on the company you go with — and even vary among human advisers.
Top-level private advisers, for example, tend to charge a lot more than beginning or standard firm advisers. Some companies charge fee reflecting a percentage of your assets, while others may impose an annual or initial investment fee.
Still, robo-advisors are typically more affordable than human advisers. Here’s what you’ll pay for automated advisers through big-name providers.
Options or portfolios
Annual percentage or fee
Includes a personal human adviser for the best of both worlds
Add-on human adviser option
Advanced Indexing for accounts of $500,000+
Assets management human adviser
1.25% to 1.75%
Fee-only human adviser
$1,000 to $5,000
Compare human advisors
To manage a basic financial portfolio, a robo-advisor can offer automated management and lower fees. These automated advisers also remove the human elements of error and fear that might hurt long-term financial growth and gain.
However, human management of financial portfolios might be what makes for individualized and customized options. Only a human can get to know you, listen to your gut feelings on investment and understand your dreams for a tropical retirement.
Many popular robo-advisor platforms offer consumers the option to combine both a robo and human adviser for the best of both worlds. But in the end, choosing one over the other depends on your personal preferences, goals and assets.
If you’re a college grad just looking for basic portfolio management with fees that won’t eat away your profits, look into a robo-advisor while you get your feet wet. But if you’re staring down retirement and a six-figure investment, the human touch may get you the most bang for your buck.
Frequently asked questions
Fees depend on the company or provider. For example, some companies charge a management fee — usually a percentage of your assets — as well as annual fees for mutual, index and exchange-traded funds.
An automated adviser can manage simple financial accounts that include:
401(k)s, IRAs and other accounts
Overall, saying goodbye to a robo-advisor is no different (but possibly less awkward) than firing a human financial adviser.
When you’re ready to part ways with your robot, talk to a representative with your provider to manage your affairs. You might want to upgrade your account to a hybrid human-robo management system, switch to a solely person-managed account or transfer companies.
Adrienne Fuller is the head of publishing at Finder US. With a decade of experience creating guides in finance and education, she aims to deliver the accurate and transparent information she wishes she had when she made some of life's important financial decisions. For the past 3 years she has been the publisher of money transfers, helping readers save when they send money all over the globe. She has a BA from Colorado College and loves to hike with her two Catahoula dogs around her home in San Diego.
How likely would you be to recommend finder to a friend or colleague?
Very UnlikelyExtremely Likely
Thank you for your feedback.
Our goal is to create the best possible product, and your thoughts, ideas and suggestions play a major role in helping us identify opportunities to improve.
finder.com is an independent comparison platform and information service that aims to provide you with the tools you need to make better decisions. While we are independent, the offers that appear on this site are from companies from which finder.com receives compensation. We may receive compensation from our partners for placement of their products or services. We may also receive compensation if you click on certain links posted on our site. While compensation arrangements may affect the order, position or placement of product information, it doesn't influence our assessment of those products. Please don't interpret the order in which products appear on our Site as any endorsement or recommendation from us. finder.com compares a wide range of products, providers and services but we don't provide information on all available products, providers or services. Please appreciate that there may be other options available to you than the products, providers or services covered by our service.