Frec vs. Wealthfront

Frec and Wealthfront are two US-based, SEC-regulated robo-advisors that offer automated investing, individual stock trading and a high-yield cash option. While Frec’s focus is on direct indexing and tax-efficient strategies, direct indexing is just one of Wealthfront’s portfolio options.

These trading apps are solid choices for hands-off investors, depending on your preferred strategy.

Here’s how they compare.

Frec vs. Wealthfront: A quick comparison

	Frec Read Review	Wealthfront Go to site
Finder Score	8.8 Great	9 Excellent
Account minimum	$20,000–$50,000 depending on chosen index $0 for self-managed stocks	$1 for high-yield cash accounts $500 for investment accounts $20,000 for Wealthfront S&P 500 Direct $100,000 for the Automated Index Investing Account
Annual fee	0.09%–0.35% depending on chosen index	0.09% for Wealthfront S&P 500 Direct 0.25% for the Automated Index Investing Account
Investment options	Direct indexing, stocks, ETFs, money market funds	Direct indexing, stocks, ETFs, US Treasuries, high-yield cash account
Bonus offer	None	Get a $50 deposit bonus
Outgoing account transfer fee	$75	$0
Inactivity fee	$0	$0
Customer support	Schedule a 30-minute call with a licensed Frec team member during normal business hours or contact support via email at help@frec.com.	Contact Wealthfront customer support by phone at 844-995-8437 or email support@wealthfront.com on weekdays from 10 a.m. to 8 p.m.
Mobile app reviews	Apple App Store: 4.9/5 stars based on over 25 reviews Google Play Store: No ratings or reviews as of June 2025	Apple App Store: 4.8/5 stars based on over 17,000 reviews Google Play Store: 4.9/5 stars based on over 10,270 reviews
Learn more	Read Review	Read Review

How features compare

How the platforms compare

Frec and Wealthfront offer user-friendly platforms that are easy to navigate. Wealthfront is available on the web, iOS app and Android app. Frec is available on the web and iOS app.

Frec

Wealthfront

The similarities

Frec and Wealthfront are robo-advisors that offer individual commission-free stock and exchange-traded fund (ETF) trading, fractional shares, high-yield cash options and educational resources to help you learn and grow as a trader and investor. Both offer S&P 500 direct indexing for 0.09% annually and a $20,000 minimum, as well as automatic rebalancing and automatic dividend reinvestment.

Neither offers access to a human financial advisor.

Which broker is better for beginners?

Both Frec and Wealthfront are beginner-friendly robo-advisors, but they serve slightly different types of users.

Beginners who want comprehensive direct indexing at a low cost might choose Frec for its broad index availability. Beginners who want automated ETF and bond investing will find Wealthfront a better option.

Which broker is better for advanced traders?

Both being robo-advisors, neither Frec nor Wealthfront can serve advanced traders. While both provide individual stock and ETF trading, neither offers the tools and resources advanced traders need to be successful.

Which one’s safer and more reliable?

Both Frec and Wealthfront are Registered Investment Advisors regulated by the US Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA).

Both platforms are also considered safe and secure. Frec holds customer funds at Apex Clearing, encrypts customer information and uses 2FA for security. Wealthfront uses 2FA and partners with third-party providers that employ bank-grade security.

Frec vs. Wealthfront: Which one’s better?

Frec is ideal for investors who want low-cost access to direct indexing and tax-efficient investing, especially for those who prefer more control over individual stocks. On the other hand, Wealthfront offers a truer robo-advisor experience in the traditional sense, with automated ETF and bond investing.

If you want a more comprehensive direct indexing platform, go with Frec. If you want a broader robo-advisor — one with direct indexing strategies — Wealthfront is the better pick.

Alternatives to Frec and Wealthfront

Frec and Wealthfront are solid choices for beginners and hands-off investors due to their user-friendly interfaces and automated investment options. However, if you’re looking for more advanced tools to trade yourself, there are other platforms worth considering.

• Webull: Webull targets seasoned traders by offering sophisticated charting tools, technical indicators and highly customizable charts. It also features paper trading for strategy practice with virtual funds and supplies, comprehensive market data, real-time quotes, Level 2 market data (at a cost), financial calendars, news feeds and robust screeners to identify investment opportunities.
• Public: Public offers commission-free stock, ETF and options trading, as well as crypto, bonds and Treasuries. Subscribe to Public Premium to unlock enhanced data and trading features, such as deeper metrics, premium data and advanced charts.

See how even more brokers stack up

• Charles Schwab vs. Fidelity
• Fidelity vs. Robinhood
• Public vs. Robinhood
• SoFi® vs. Robinhood

To make sure you get accurate and helpful information, this guide has been edited by Holly Jennings as part of our fact-checking process.

Written by

Matt Miczulski

Investments editor and market analyst

Matt Miczulski is an investments editor and market analyst at Finder. With over 450 bylines, Matt dissects and reviews brokers and investing platforms to expose perks and pain points, explores investment products and concepts and covers market news, making investing more accessible and helping readers to make informed financial decisions. Before joining Finder in 2021, Matt covered everything from finance news and banking to debt and travel for FinanceBuzz. His expertise and analysis on investing and other financial topics has been featured on Yahoo Finance, CBS, MSN, Best Company and Consolidated Credit, among others. Matt holds a BA in history from William Paterson University. See full bio

Matt's expertise

Matt has written 201 Finder guides across topics including:

• Trading and investing
• Broker and trading platform reviews
• Money management