Find out how to start investing so you can put your money to work and get on the road to building wealth.
Investing is one facet of your overall financial picture and it’s generally a good idea to prepare and consider your other financial priorities before diving into the market. A few things to consider before you start investing:
Build an emergency fund. Experts recommend saving at least three to six months of essential living expenses in case you lose your job or primary source of income so that you don’t have to turn to credit cards or high-interest loans to stay afloat. A high-yield savings account is one of the best places to keep this money because you can easily access and withdraw the money if you need it and you’ll earn a respectable interest rate as it stands at the ready.
Pay off high-interest debt. If you have credit card debt with an interest rate in the double digits, you’ll save more money by eliminating that debt than you’d gain with a lot of investments over the short term.
Invest enough in your 401(k) to get any company match. If your employer matches any portion of your 401(k) contributions, invest at least enough to get the matching contributions. This is free money that you should not pass up.
Your strategy will likely change over time, but these are the most common types of investors:
| Type of investor | How active | Ideal type of broker | Possible investment choices |
|---|---|---|---|
| Passive | Hands-off | Brokers that offer a robo-advisor or other investment advisory services, such as SoFi, JP Morgan Personal Advisors and M1 Finance | Stocks, ETFs |
| Active | Multiple trades monthly | Brokers such as Webull, Interactive Brokers and Robinhood, which offer charting, research tools and educational content | Stocks, ETFs, mutual funds, options, futures, cryptocurrency, alternative assets |
| Day trader | Multiple trades daily | Brokers such as TD Ameritrade, tastytrade and TradeStation, which offer advanced trading platforms and research tools and fast trade execution | Buying and shorting stocks, over-the-counter (OTC) stocks, ETFs, options, futures |
There are several types of investment accounts. Individual brokerage accounts are taxable. Meaning, you pay taxes each year on investment income or when you sell an asset for a gain. But you may be able to deduct your losses, and individual brokerage accounts don’t have deposit limits or withdrawal restrictions.
Retirement-minded investors should consider an individual retirement account (IRA). IRAs differ from individual brokerage accounts in several aspects:
A 401(k) is another type of retirement account that’s offered by most employers. If you have a 401(k) with a company match, contribute at least enough to get the full match. Because most 401(k)s only offer mutual funds, many people will contribute enough to get any company match and then focus on maxing out an IRA, since these accounts let you invest in most assets.
Most brokers won’t offer all the features or investment options you’re looking for, so there’s nothing wrong with using multiple brokers for your investing.
Here’s what to look for when choosing a broker:
An investment can be anything you think will increase in value over time, but most people start with stocks or ETFs.
In any given year, countless stocks outperform the market average. Tesla grew by nearly 700% just in 2020. Netflix went up 3,900% in the last decade. No question, it’s fun to own the right hot stocks.
But in investing, winning big generally means bigger risks. So while many investors start with individual stocks, it’s best to keep stock-picking to a portion of your account dedicated to riskier investments. Keep the bulk of your funds in safer places, such as large blue-chip stocks.
Most financial advisors would point novice investors to exchange-traded funds before buying a lot of individual stocks. That’s because ETFs give you a diversified portfolio across companies and across sectors, which is how you get that steady growth over the long term.
In general, ETFs track indexes, matching their performance at an average low cost of around 1% of invested funds each year. Over time, you may want to add other types of ETFs, such as sector funds, commodity funds and other classes as you become more comfortable targeting your investments and have more money to work with.
When stocks go down, bonds usually go up, though the returns are generally lower. As a result, buying bonds is the traditional hedge for a diversified portfolio focused on stocks.
The old rule used to be to hold your age in bonds – at 30, 30% bonds, at 60, 60% bonds. But bond returns have been so much lower for so long that new rules have emerged. One says subtract your age from 110 and put the remainder in stocks. So at 30, you’d be 80% stocks, 20% bonds. Investing sage Warren Buffett has talked about a 90/10 mix for even retirees, with the bulk in a broad market index fund.
You can buy bond funds, actual bonds and junk bonds, and build ladders of bonds reaching maturity at different times.
Stocks and bonds are readily accessible, but almost anything you expect to rise in value can be part of your investment portfolio.
One popular alternative is real estate investing. This can include buying physical properties that you flip or rent out, real estate ETFs, real estate investment trusts (REITs) or crowdfunded real estate through platforms such as Yieldstreet or RealtyMogul.
Investing in metals, and particularly investing in gold, has always been viewed as a safe haven when stocks crash. Most commodities in fact can be invested in via the futures markets, or through ETFs, though that might not be as satisfying as dropping a gold coin in your pocket.
Other assets that have grown in popularity in recent years include cryptocurrency and collectibles. Cryptos such as Bitcoin (BTC) and Ethereum (ETH) were originally viewed as uncorrelated to stocks, but their correlation has grown in recent years. Meanwhile, anything from collectible cars to art to antiques can further diversify your portfolio.
| Myth | Reality |
|---|---|
| You need a lot of money to start | Fractional shares let you invest with as little as $1 |
| The stock market is too risky | While more risks can mean bigger returns, and losses, the broad market goes up reliably over time, and stocks are largely viewed as offering one of the greatest potentials for building wealth long-term |
| You have to pick stocks to succeed | The market as a whole outperforms a lot of expert stock pickers, making index funds an ideal investment for most |
| You need to actively trade | Buy and hold is one of the most profitable investment strategies |
| You need to do a lot of research | Safely pick large and popular companies and hold them long-term, or stick with index funds |
| You are too old to start investing | Invest at any age, but the longer you give your investments to grow, the better |
When assessing risk, consider your age as a key factor. Younger investors can take more risk because they have time to make up for losses. Those nearing retirement are usually told to dial back risk.
No. But a few protections are in place for specific vehicles and situations:
| Response | % of investors |
|---|---|
| Stocks | 51% |
| Cryptocurrency | 24% |
| Real estate | 35% |
| Bonds | 24% |
| Commodities (e.g. gold or oil) | 21% |
| High interest savings account | 48% |
| Fixed deposit | 15% |
| Forex (e.g. USD or Euro) | 5% |
| Other | 4% |
If you’re looking to start investing but need some help deciding where to put your money, 51% of investors say it’s a good time to put money in stocks.
Successful investors have a plan and understand the assets they’re investing in. If you can handle the volatility of investing and work to minimize the risks, there’s the opportunity to grow your money. Evaluate your options, learn what fits you best and compare the products and services that will help you achieve your goals, starting with online trading platforms.
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Finder is not an adviser or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.
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