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How to buy Viad stock

Learn how to easily invest in Viad stock.

Viad Corp
- $0.52 ( - 1.90%)

Viad Corp is a specialty business services business based in the US. Viad shares (VVI) are listed on the NYSE and all prices are listed in US Dollars. Viad employs 1,512 staff and has a trailing 12-month revenue of around 0.00.

How to buy shares in Viad

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – VVI – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.
Client disclaimer: US Brokerage services through eToro USA Securities Inc, member of FINRA, SIPC. Crypto assets through eToro USA LLC.

Viad stock price (NYSE: VVI)

Use our graph to track the performance of VVI stocks over time.

Viad shares at a glance

Information last updated 2022-07-02.
Latest market close$27.38
52-week range$25.41 - $52.73
50-day moving average $29.97
200-day moving average $38.16
Wall St. target price$51.00
PE ratio N/A
Dividend yield $0 (0%)
Earnings per share (TTM) $-4.33

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Viad stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Viad price performance over time

Historical closes compared with the close of $27.38 from 2022-07-05

1 week (2022-06-30) -0.83%
1 month (2022-06-07) -15.15%
3 months (2022-04-06) -21.88%
6 months (2022-01-07) -35.16%
1 year (2021-07-07) -43.53%
2 years (2020-07-07) 64.74%
3 years (2019-07-05) 68.4
5 years (2017-07-07) 47.65

Is Viad stock undervalued or overvalued?

Valuing Viad stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Viad's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Viad's PEG ratio

Viad's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 13.4617. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Viad's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


Viad's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $5.7 million.

The EBITDA is a measure of a Viad's overall financial performance and is widely used to measure a its profitability.

Viad financials

Revenue TTM $655.8 million
Gross profit TTM $-46,532,000
Return on assets TTM -2.79%
Return on equity TTM -32.65%
Profit margin -11.97%
Book value $0.31
Market capitalisation $558.6 million

TTM: trailing 12 months

Viad share dividends

We're not expecting Viad to pay a dividend over the next 12 months.

Have Viad's shares ever split?

Viad's shares were split on a 1062:1000 basis on 4 February 2014. So if you had owned 1000 shares the day before before the split, the next day you'd have owned 1062 shares. This wouldn't directly have changed the overall worth of your Viad shares – just the quantity. However, indirectly, the new 5.8% lower share price could have impacted the market appetite for Viad shares which in turn could have impacted Viad's share price.

Viad share price volatility

Over the last 12 months, Viad's shares have ranged in value from as little as $25.41 up to $52.73. A popular way to gauge a stock's volatility is its "beta".

VVI.US volatility(beta: 1.82)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Viad's is 1.8199. This would suggest that Viad's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Viad overview

Viad Corp operates as an experiential leisure travel, and live events and marketing services company in the United States, Canada, the United Kingdom, Continental Europe, the United Arab Emirates, and Iceland. It operates through two segments, Pursuit and GES. The Pursuit segment offers vertically integrated attractions and hospitality in destinations with a collection of attractions, lodges, and sightseeing tours. The GES is a full-service live events company that offers a range of services for exhibitions, conferences, brand experiences, and venues. In addition, the company offers a collection of travel experiences in recreational attractions, food and beverage, retail, and ground transportation services. It serves event organizers and corporate brand marketers directly, as well as through a distribution channel network that include tour operators, tour wholesalers, destination management companies, and retail travel agencies. Viad Corp was founded in 1926 and is headquartered in Scottsdale, Arizona.

Frequently asked questions

What percentage of Viad is owned by insiders or institutions?
Currently 2.882% of Viad shares are held by insiders and 94.361% by institutions.
How many people work for Viad?
Latest data suggests 1,512 work at Viad.
When does the fiscal year end for Viad?
Viad's fiscal year ends in December.
Where is Viad based?
Viad's address is: 7000 East 1st Avenue, Scottsdale, AZ, United States, 85251-4304
What is Viad's ISIN number?
Viad's international securities identification number is: US92552R4065
What is Viad's CUSIP number?
Viad's Committee on Uniform Securities Identification Procedures number is: 252470109

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