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How to buy Viad stock | $46.07

Learn how to easily invest in Viad stock.

Viad Corp is a specialty business services business based in the US. Viad shares (VVI) are listed on the NYSE and all prices are listed in US Dollars. Viad employs 1,697 staff and has a trailing 12-month revenue of around 0.00.

How to buy shares in Viad

  1. Compare share trading platforms.Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – VVI – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Viad stock price (NYSE: VVI)

Use our graph to track the performance of VVI stocks over time.

Viad shares at a glance

Information last updated 2021-10-16.
Latest market close$46.07
52-week range$18.45 - $52.00
50-day moving average $44.79
200-day moving average $44.65
Wall St. target price$58.00
PE ratio N/A
Dividend yield $0 (0%)
Earnings per share (TTM) $-8.57

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Viad stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Viad price performance over time

Historical closes compared with the close of $46.07 from 2021-10-20

1 week (2021-10-14) -3.58%
1 month (2021-09-21) 9.17%
3 months (2021-07-21) -0.30%
6 months (2021-04-21) 14.55%
1 year (2020-10-21) 115.68%
2 years (2019-10-21) -32.77%
3 years (2018-10-19) 52.83
5 years (2016-10-21) 30.33%

Is Viad under- or over-valued?

Valuing Viad stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Viad's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Viad's PEG ratio

Viad's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.59. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Viad's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


Viad's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $46.1 million.

The EBITDA is a measure of a Viad's overall financial performance and is widely used to measure a its profitability.

Viad financials

Revenue TTM $180.9 million
Gross profit TTM $-116,175,000
Return on assets TTM -9.04%
Return on equity TTM -71.25%
Profit margin -92%
Book value $0.92
Market capitalisation $958.9 million

TTM: trailing 12 months

Shorting Viad shares

There are currently 728,307 Viad shares held short by investors – that's known as Viad's "short interest". This figure is 27.3% down from 1.0 million last month.

There are a few different ways that this level of interest in shorting Viad shares can be evaluated.

Viad's "short interest ratio" (SIR)

Viad's "short interest ratio" (SIR) is the quantity of Viad shares currently shorted divided by the average quantity of Viad shares traded daily (recently around 83809.781357883). Viad's SIR currently stands at 8.69. In other words for every 100,000 Viad shares traded daily on the market, roughly 8690 shares are currently held short.

However Viad's short interest can also be evaluated against the total number of Viad shares, or, against the total number of tradable Viad shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Viad's short interest could be expressed as 0.04% of the outstanding shares (for every 100,000 Viad shares in existence, roughly 40 shares are currently held short) or 0.0363% of the tradable shares (for every 100,000 tradable Viad shares, roughly 36 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Viad.

Find out more about how you can short Viad stock.

Viad share dividends

We're not expecting Viad to pay a dividend over the next 12 months.

Have Viad's shares ever split?

Viad's shares were split on a 1062:1000 basis on 4 February 2014. So if you had owned 1000 shares the day before before the split, the next day you'd have owned 1062 shares. This wouldn't directly have changed the overall worth of your Viad shares – just the quantity. However, indirectly, the new 5.8% lower share price could have impacted the market appetite for Viad shares which in turn could have impacted Viad's share price.

Viad share price volatility

Over the last 12 months, Viad's shares have ranged in value from as little as $18.45 up to $52. A popular way to gauge a stock's volatility is its "beta".

VVI.US volatility(beta: 1.93)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Viad's is 1.9317. This would suggest that Viad's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Viad overview

Viad Corp operates as an experiential services company in the United States, Canada, the United Kingdom, continental Europe, the United Arab Emirates, and Iceland. It operates through three segments: GES North America, GES EMEA, and Pursuit. The company offers event accommodation solutions, including researching and selection of local hotels, negotiating and contracting, room block management, group reservation management, rate integrity and monitoring, marketing, on-site, and post-event reporting; and registration and data analytics comprising registration and ticketing, lead management, reporting and analytics, web-based enterprise-wide application, and software-as-a-service model or partial and fully managed options. It also provides event management tools, such as online ordering capabilities, sponsorship management solutions, content management systems, and live event tracking; and audio-visual, including video production, lighting design, digital studio, entertainment and talent coordination, projection mapping, and computer rental and support services. In addition, the company offers a collection of experiences in recreational attractions, unique hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. It serves event organizers and corporate brand marketers. Viad Corp was founded in 1926 and is headquartered in Scottsdale, Arizona.

Frequently asked questions

What percentage of Viad is owned by insiders or institutions?
Currently 1.911% of Viad shares are held by insiders and 92.989% by institutions.
How many people work for Viad?
Latest data suggests 1,697 work at Viad.
When does the fiscal year end for Viad?
Viad's fiscal year ends in December.
Where is Viad based?
Viad's address is: 7000 East 1st Avenue, Scottsdale, AZ, United States, 85251-4304
What is Viad's ISIN number?
Viad's international securities identification number is: US92552R4065
What is Viad's CUSIP number?
Viad's Committee on Uniform Securities Identification Procedures number is: 252470109

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