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How to buy The Honest Company (HNST) stock

Here's everything we know so far about the The Honest Company IPO.

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Dawn Daniels
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Actress Jessica Alba's personal care company The Honest Company completed its initial public offering, selling 25.8 million shares at $16 each, right in the middle of its recently announced range of $14 to $17 per share.

The stock debuted at $21.22 per share.

What we know about the The Honest Company IPO

Based in Los Angeles, The Honest Company produces consumers goods like household cleaners, diapers and beauty items. The company has reportedly seen its sales increase by 30% during the pandemic.

How to buy shares in The Honest Company

Before you can invest in The Honest Company, you'll need to open a brokerage account.

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – HNST – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.

How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like The Honest Company can be useful in determining how the market is performing and whether now is a good time to invest in this industry. Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

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