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How to buy Sonos stock

Own Sonos stock in just a few minutes.

Fact checked

Sonos, Inc is a consumer electronics business based in the US. Sonos shares (SONO) are listed on the NASDAQ and all prices are listed in US Dollars. Sonos employs 1,427 staff and has a trailing 12-month revenue of around USD$1.4 billion.

How to buy shares in Sonos

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Sonos. Find the stock by name or ticker symbol: SONO. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Sonos reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Sonos, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Sonos. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Sonos share price

Use our graph to track the performance of SONO stocks over time.

Sonos shares at a glance

Information last updated 2021-02-24.
52-week rangeUSD$6.58 - USD$39.015
50-day moving average USD$29.4512
200-day moving average USD$20.0475
Wall St. target priceUSD$39.25
PE ratio 107.2853
Dividend yield N/A (0%)
Earnings per share (TTM) USD$0.361

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Sonos stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Sonos under- or over-valued?

Valuing Sonos stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Sonos's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Sonos's P/E ratio

Sonos's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 107x. In other words, Sonos shares trade at around 107x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Sonos's EBITDA

Sonos's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$103.1 million.

The EBITDA is a measure of a Sonos's overall financial performance and is widely used to measure a its profitability.

Sonos financials

Revenue TTM USD$1.4 billion
Operating margin TTM 4.81%
Gross profit TTM USD$572 million
Return on assets TTM 4.36%
Return on equity TTM 9.44%
Profit margin 2.94%
Book value $4.283
Market capitalisation USD$4.6 billion

TTM: trailing 12 months

Shorting Sonos shares

There are currently 6.5 million Sonos shares held short by investors – that's known as Sonos's "short interest". This figure is 26% up from 5.2 million last month.

There are a few different ways that this level of interest in shorting Sonos shares can be evaluated.

Sonos's "short interest ratio" (SIR)

Sonos's "short interest ratio" (SIR) is the quantity of Sonos shares currently shorted divided by the average quantity of Sonos shares traded daily (recently around 2.2 million). Sonos's SIR currently stands at 3.03. In other words for every 100,000 Sonos shares traded daily on the market, roughly 3030 shares are currently held short.

However Sonos's short interest can also be evaluated against the total number of Sonos shares, or, against the total number of tradable Sonos shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Sonos's short interest could be expressed as 0.05% of the outstanding shares (for every 100,000 Sonos shares in existence, roughly 50 shares are currently held short) or 0.055% of the tradable shares (for every 100,000 tradable Sonos shares, roughly 55 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Sonos.

Find out more about how you can short Sonos stock.

Sonos share dividends

We're not expecting Sonos to pay a dividend over the next 12 months.

Sonos share price volatility

Over the last 12 months, Sonos's shares have ranged in value from as little as $6.58 up to $39.015. A popular way to gauge a stock's volatility is its "beta".

SONO.US volatility(beta: 1.89)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Sonos's is 1.8939. This would suggest that Sonos's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Sonos overview

Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells multi-room audio products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides wireless speakers, home theater speakers, components, and accessories. It offers its products through approximately 10,000 third-party retail stores, including custom installers of home audio systems; and e-commerce retailers, as well as through its Website The company was formerly known as Rincon Audio, Inc. and changed its name to Sonos, Inc. in May 2004. Sonos, Inc. was founded in 2002 and is headquartered in Santa Barbara, California.

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