Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.

How to buy ServiceNow stock | $664.22

Learn how to easily invest in ServiceNow stock.

ServiceNow Inc is a software-application business based in the US. ServiceNow shares (NOW) are listed on the NYSE and all prices are listed in US Dollars. ServiceNow employs 13,096 staff and has a trailing 12-month revenue of around 0.00.

How to buy shares in ServiceNow

  1. Compare share trading platforms.Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – NOW – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

ServiceNow stock price (NYSE: NOW)

Use our graph to track the performance of NOW stocks over time.

ServiceNow shares at a glance

Information last updated 2021-09-17.
Latest market close$664.22
52-week range$446.20 - $681.10
50-day moving average $615.96
200-day moving average $539.56
Wall St. target price$658.86
PE ratio 765.9177
Dividend yield N/A (0%)
Earnings per share (TTM) $0.85

Buy ServiceNow shares from these brokerages

Compare special offers, low fees and a wide range of types of investments among top trading platforms.
Name Product Asset types Option trade fee Annual fee Signup bonus
Stocks, Options, ETFs, Cryptocurrency
Free stock (chosen randomly with a value anywhere between $2.50 and $200)
Sign up using the "go to site" link
Make unlimited commission-free trades in stocks, funds, and options with Robinhood Financial.
J.P. Morgan Self-Directed Investing
Stocks, Bonds, Options, Mutual funds, ETFs
$0 + $0.65/contract
Sofi Invest
Stocks, ETFs, Cryptocurrency
Get one free stock worth up to $1,000
Open an account
A free way to invest in stocks, ETFs and crypto.
Stocks, Bonds, Options, Mutual funds, ETFs, Cryptocurrency
$0 + $0.50/contract
$0 per month
Deposit qualifying assets of $5,000+
A platform built for all kinds of traders and all styles of trading
Stocks, ETFs
$0 per month
Download and sign up with; approved accounts receive a free stock slice worth up to $70, selected from 9 popular stocks.
Open an account
Commission-free trading in stocks and ETFs with a social networking twist.

Compare up to 4 providers

*Signup bonus information updated weekly.

The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy ServiceNow stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

ServiceNow price performance over time

Historical closes compared with the close of $664.22 from 2021-09-23

1 week (2021-09-17) 2.03%
1 month (2021-08-24) 6.81%
3 months (2021-06-24) 20.31%
6 months (2021-03-24) 40.63%
1 year (2020-09-24) 44.36%
2 years (2019-09-24) 157.95%
3 years (2018-09-24) 243.94%
5 years (2016-09-23) 757.61%

Is ServiceNow under- or over-valued?

Valuing ServiceNow stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of ServiceNow's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

ServiceNow's P/E ratio

ServiceNow's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 766x. In other words, ServiceNow shares trade at around 766x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

ServiceNow's PEG ratio

ServiceNow's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.9031. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into ServiceNow's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

ServiceNow's EBITDA

ServiceNow's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $633.2 million.

The EBITDA is a measure of a ServiceNow's overall financial performance and is widely used to measure a its profitability.

ServiceNow financials

Revenue TTM $5.2 billion
Operating margin TTM 4.54%
Gross profit TTM $3.5 billion
Return on assets TTM 1.87%
Return on equity TTM 5.93%
Profit margin 3.3%
Book value $16.53
Market capitalisation $129 billion

TTM: trailing 12 months

Shorting ServiceNow shares

There are currently 3.7 million ServiceNow shares held short by investors – that's known as ServiceNow's "short interest". This figure is 10.9% down from 4.1 million last month.

There are a few different ways that this level of interest in shorting ServiceNow shares can be evaluated.

ServiceNow's "short interest ratio" (SIR)

ServiceNow's "short interest ratio" (SIR) is the quantity of ServiceNow shares currently shorted divided by the average quantity of ServiceNow shares traded daily (recently around 872684.83412322). ServiceNow's SIR currently stands at 4.22. In other words for every 100,000 ServiceNow shares traded daily on the market, roughly 4220 shares are currently held short.

However ServiceNow's short interest can also be evaluated against the total number of ServiceNow shares, or, against the total number of tradable ServiceNow shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case ServiceNow's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 ServiceNow shares in existence, roughly 20 shares are currently held short) or 0.0187% of the tradable shares (for every 100,000 tradable ServiceNow shares, roughly 19 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against ServiceNow.

Find out more about how you can short ServiceNow stock.

ServiceNow's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like ServiceNow.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

ServiceNow's total ESG risk score

Total ESG risk: 12.69

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and ServiceNow's overall score of 12.69 (as at 12/31/2018) is excellent – landing it in it in the 10th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like ServiceNow is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

ServiceNow's environmental score

Environmental score: 1/100

ServiceNow's social score

Social score: 4.69/100

ServiceNow's governance score

Governance score: 6.01/100

Environmental, social, and governance (ESG) summary

ServiceNow Inc was last rated for ESG on: 2019-01-01.

Total ESG score 12.69
Total ESG percentile 10.32
Environmental score 1
Social score 4.69
Governance score 6.01

ServiceNow share dividends

We're not expecting ServiceNow to pay a dividend over the next 12 months.

ServiceNow share price volatility

Over the last 12 months, ServiceNow's shares have ranged in value from as little as $446.2 up to $681.1. A popular way to gauge a stock's volatility is its "beta".

NOW.US volatility(beta: 0.92)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while ServiceNow's is 0.9209. This would suggest that ServiceNow's shares are less volatile than average (for this exchange).

ServiceNow overview

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform that offers workflow automation, artificial intelligence, machine learning, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite to manage IT priorities; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and enterprise development operations product for developers' toolchain. In addition, it offers security incident management, threat enrichment intelligence, vulnerability response management, and security incident intelligence sharing security operation products; governance, risk, and compliance product to create policies and controls; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, training, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products.

Frequently asked questions

What percentage of ServiceNow is owned by insiders or institutions?
Currently 0.379% of ServiceNow shares are held by insiders and 89.137% by institutions.
How many people work for ServiceNow?
Latest data suggests 13,096 work at ServiceNow.
When does the fiscal year end for ServiceNow?
ServiceNow's fiscal year ends in December.
Where is ServiceNow based?
ServiceNow's address is: 2225 Lawson Lane, Santa Clara, CA, United States, 95054
What is ServiceNow's ISIN number?
ServiceNow's international securities identification number is: US81762P1021
What is ServiceNow's CUSIP number?
ServiceNow's Committee on Uniform Securities Identification Procedures number is: 81762P102

More guides on Finder

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site