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How to buy ServiceNow stock

Learn how to easily invest in ServiceNow stock.

ServiceNow Inc is a software-application business based in the US. ServiceNow shares (NOW) are listed on the NYSE and all prices are listed in US Dollars. ServiceNow employs 16,881 staff and has a trailing 12-month revenue of around 0.00.

How to buy shares in ServiceNow

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – NOW – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.
Client disclaimer: US Brokerage services through eToro USA Securities Inc, member of FINRA, SIPC. Crypto assets through eToro USA LLC.

ServiceNow stock price (NYSE: NOW)

Use our graph to track the performance of NOW stocks over time.

ServiceNow shares at a glance

Information last updated 2022-06-24.
Latest market close$477.79
52-week range$406.47 - $707.60
50-day moving average $467.19
200-day moving average $574.33
Wall St. target price$630.74
PE ratio 445.4403
Dividend yield $0 (0%)
Earnings per share (TTM) $1.09

Buy ServiceNow shares from these brokerages

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy ServiceNow stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

ServiceNow price performance over time

Historical closes compared with the close of $477.79 from 2022-06-29

1 week (2022-06-23) -1.59%
1 month (2022-05-26) N/A
3 months (2022-03-30) -16.76%
6 months (2021-12-26) N/A
1 year (2021-06-30) -13.06%
2 years (2020-06-30) 17.96%
3 years (2019-06-28) 74.01%
5 years (2017-06-30) 350.75%

Is ServiceNow stock undervalued or overvalued?

Valuing ServiceNow stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of ServiceNow's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

ServiceNow's P/E ratio

ServiceNow's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 445x. In other words, ServiceNow shares trade at around 445x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

ServiceNow's PEG ratio

ServiceNow's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.0502. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into ServiceNow's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

ServiceNow's EBITDA

ServiceNow's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $714 million.

The EBITDA is a measure of a ServiceNow's overall financial performance and is widely used to measure a its profitability.

ServiceNow financials

Revenue TTM $6.3 billion
Operating margin TTM 3.95%
Gross profit TTM $4.5 billion
Return on assets TTM 1.56%
Return on equity TTM 6.34%
Profit margin 3.56%
Book value $19.94
Market capitalisation $97.3 billion

TTM: trailing 12 months

ServiceNow's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like ServiceNow.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

ServiceNow's total ESG risk score

Total ESG risk: 12.69

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and ServiceNow's overall score of 12.69 (as at 12/31/2018) is excellent – landing it in it in the 10th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like ServiceNow is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

ServiceNow's environmental score

Environmental score: 1/100

ServiceNow's social score

Social score: 4.69/100

ServiceNow's governance score

Governance score: 6.01/100

Environmental, social, and governance (ESG) summary

ServiceNow Inc was last rated for ESG on: 2019-01-01.

Total ESG score 12.69
Total ESG percentile 10.32
Environmental score 1
Social score 4.69
Governance score 6.01

ServiceNow share dividends

We're not expecting ServiceNow to pay a dividend over the next 12 months.

ServiceNow share price volatility

Over the last 12 months, ServiceNow's shares have ranged in value from as little as $406.47 up to $707.6. A popular way to gauge a stock's volatility is its "beta".

NOW.US volatility(beta: 1.09)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while ServiceNow's is 1.0935. This would suggest that ServiceNow's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

ServiceNow overview

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners.

Frequently asked questions

What percentage of ServiceNow is owned by insiders or institutions?
Currently 0.269% of ServiceNow shares are held by insiders and 90.262% by institutions.
How many people work for ServiceNow?
Latest data suggests 16,881 work at ServiceNow.
When does the fiscal year end for ServiceNow?
ServiceNow's fiscal year ends in December.
Where is ServiceNow based?
ServiceNow's address is: 2225 Lawson Lane, Santa Clara, CA, United States, 95054
What is ServiceNow's ISIN number?
ServiceNow's international securities identification number is: US81762P1021
What is ServiceNow's CUSIP number?
ServiceNow's Committee on Uniform Securities Identification Procedures number is: 81762P102

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