How to buy ServiceNow stock | 524.87

ServiceNow, Inc is a software—application business based in the US. ServiceNow shares (NOW) are listed on the NYSE and all prices are listed in US Dollars. ServiceNow employs 11,901 staff and has a trailing 12-month revenue of around USD$4 billion.

How to buy shares in ServiceNow

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for ServiceNow. Find the stock by name or ticker symbol: NOW. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until ServiceNow reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. At last close price of USD$524.87, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of ServiceNow, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of ServiceNow. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted ServiceNow's share price?

Since the stock market crash in March caused by coronavirus, ServiceNow's share price has had significant positive movement.

Its last market close was USD$524.87, which is 34.37% up on its pre-crash value of USD$344.48 and 119.68% up on the lowest point reached during the March crash when the shares fell as low as USD$238.93.

If you had bought USD$1,000 worth of ServiceNow shares at the start of February 2020, those shares would have been worth USD$742.98 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$1,527.37.

ServiceNow share price

Use our graph to track the performance of NOW stocks over time.

ServiceNow shares at a glance

• Key figures

Information last updated 2020-10-20.

Latest market close	USD$524.87
52-week range	USD$213.99 - USD$533.37
50-day moving average	USD$482.2663
200-day moving average	USD$412.2208
Wall St. target price	USD$488.48
PE ratio	141.1057
Dividend yield	N/A (0%)
Earnings per share (TTM)	USD$3.546

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Is it a good time to buy ServiceNow stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of ServiceNow, Inc by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

ServiceNow price performance over time

Historical closes compared with the close of $524.87 from 2020-10-16

1 week (2020-10-14)	1.54%
1 month (2020-09-22)	11.54%
3 months (2020-07-21)	20.05%
6 months (2020-04-21)	81.76%

1 year (2019-10-21)	117.88%
2 years (2018-10-19)	196.29%
3 years (2017-10-20)	320.50%
5 years (2015-10-21)	618.80%

Is ServiceNow under- or over-valued?

Valuing ServiceNow stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of ServiceNow's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

ServiceNow's P/E ratio

ServiceNow's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 141x. In other words, ServiceNow shares trade at around 141x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

ServiceNow's PEG ratio

ServiceNow's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.9371. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into ServiceNow's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

ServiceNow's EBITDA

ServiceNow's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$491.4 million.

The EBITDA is a measure of a ServiceNow's overall financial performance and is widely used to measure a its profitability.

ServiceNow financials

Revenue TTM	USD$4 billion
Operating margin TTM	4.97%
Gross profit TTM	USD$2.7 billion
Return on assets TTM	2.21%
Return on equity TTM	38.95%
Profit margin	18.42%
Book value	$12.924
Market capitalisation	USD$99.4 billion

TTM: trailing 12 months

Shorting ServiceNow shares

There are currently 3.1 million ServiceNow shares held short by investors – that's known as ServiceNow's "short interest". This figure is 15.3% down from 3.6 million last month.

There are a few different ways that this level of interest in shorting ServiceNow shares can be evaluated.

ServiceNow's "short interest ratio" (SIR)

ServiceNow's "short interest ratio" (SIR) is the quantity of ServiceNow shares currently shorted divided by the average quantity of ServiceNow shares traded daily (recently around 1.4 million). ServiceNow's SIR currently stands at 2.27. In other words for every 100,000 ServiceNow shares traded daily on the market, roughly 2270 shares are currently held short.

However ServiceNow's short interest can also be evaluated against the total number of ServiceNow shares, or, against the total number of tradable ServiceNow shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case ServiceNow's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 ServiceNow shares in existence, roughly 20 shares are currently held short) or 0.0161% of the tradable shares (for every 100,000 tradable ServiceNow shares, roughly 16 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against ServiceNow.

Find out more about how you can short ServiceNow stock.

ServiceNow's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like ServiceNow.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

ServiceNow's total ESG risk score

Total ESG risk: 12.69

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and ServiceNow's overall score of 12.69 (as at 10/01/2020) is excellent – landing it in it in the 10th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like ServiceNow is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

ServiceNow's environmental score

Environmental score: 1/100

ServiceNow's social score

Social score: 4.69/100

ServiceNow's governance score

Governance score: 6.01/100

Environmental, social, and governance (ESG) summary

ServiceNow, Inc was last rated for ESG on: 2020-10-01.

Total ESG score	12.69
Total ESG percentile	10.32
Environmental score	1
Social score	4.69
Governance score	6.01

ServiceNow share dividends

We're not expecting ServiceNow to pay a dividend over the next 12 months.

ServiceNow share price volatility

Over the last 12 months, ServiceNow's shares have ranged in value from as little as $213.99 up to $533.37. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while ServiceNow's is 1.2708. This would suggest that ServiceNow's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

ServiceNow overview

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. The company offers information technology (IT) service management applications; and digital workflow products for customer service, human resources, security operations, integrated risk management, and other enterprise departments. It operates the Now platform that offers workflow automation, electronic service catalogs and portals, configuration management systems, data benchmarking, performance analytics, encryption, and collaboration and development tools. The company also provides IT service management product suite for enterprise's employees, customers, and partners; IT operations management product that connects a customer's physical and cloud-based IT infrastructure with applications and platforms; IT Asset Management product to automate IT asset lifecycles with workflows; IT business management product suite to manage IT priorities; and enterprise development operations product for developers' toolchain. In addition, it offers customer service management product for customer service cases and requests; human resources service delivery product; security operations product for security operations management requirements of third-party; governance, risk, and compliance product to create policies and controls; and field service management application. Further, the company provides professional, training, and customer support services; and certification programs. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products. The company sells its products through direct sales team and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.

Frequently asked questions

• What percentage of ServiceNow is owned by insiders or institutions?

  Currently 0.772% of ServiceNow shares are held by insiders and 98.929% by institutions.

• How many people work for ServiceNow?

  Latest data suggests 11,901 work at ServiceNow.

• When does the fiscal year end for ServiceNow?

  ServiceNow's fiscal year ends in December.

• Where is ServiceNow based?

  ServiceNow's address is: 2225 Lawson Lane, Santa Clara, CA, United States, 95054

• What is ServiceNow's ISIN number?

  ServiceNow's international securities identification number is: US81762P1021

• What is ServiceNow's CUSIP number?

  ServiceNow's Committee on Uniform Securities Identification Procedures number is: 81762P102