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How to buy ServiceNow stock

Learn how to easily invest in ServiceNow stock.

ServiceNow is a software-application business based in the US. ServiceNow shares (NOW) are listed on the NYSE and all prices are listed in US Dollars. ServiceNow employs 20,433 staff and has a trailing 12-month revenue of around $7.2 billion.

How to buy ServiceNow stock

  1. Choose a stock trading platform. Use our comparison table or choose from our Top Picks below.
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds unto your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – NOW. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

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ServiceNow stock price (NYSE: NOW)

Use our graph to track the performance of NOW stocks over time.

ServiceNow shares at a glance

Information last updated 2023-03-16.
Latest market close$435.15
52-week range$337.00 - $601.62
50-day moving average $434.49
200-day moving average $430.49
Wall St. target price$519.57
PE ratio 278.3987
Dividend yield $0 (0%)
Earnings per share (TTM) $1.53

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Is it a good time to buy ServiceNow stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

ServiceNow price performance over time

Historical closes compared with the close of $435.15 from 2023-03-20

1 week (2023-03-14) 2.50%
1 month (2023-02-21) 0.76%
3 months (2022-12-21) 11.03%
6 months (2022-09-21) 8.40%
1 year (2022-03-21) -23.63%
2 years (2021-03-19) -7.58%
3 years (2020-03-20) 70.85%
5 years (2018-03-21) 151.26%

Is ServiceNow stock undervalued or overvalued?

Valuing ServiceNow stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of ServiceNow's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

ServiceNow financials

Revenue TTM $7.2 billion
Operating margin TTM 4.9%
Gross profit TTM $5.7 billion
Return on assets TTM 1.84%
Return on equity TTM 7.45%
Profit margin 4.49%
Book value $24.80
Market capitalisation $86.5 billion

TTM: trailing 12 months

ServiceNow share dividends

We're not expecting ServiceNow to pay a dividend over the next 12 months.

ServiceNow share price volatility

Over the last 12 months, ServiceNow's shares have ranged in value from as little as $337 up to $601.62. A popular way to gauge a stock's volatility is its "beta".

NOW.US volatility(beta: 1.03)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while ServiceNow's is 1.0281. This would suggest that ServiceNow's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

ServiceNow overview

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. The company operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. It also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; safe workplace suite products; customer service management product; and field service management applications. Further, it provides App Engine product; Automation Engine enables application to extend workflows; platform privacy and security product; procurement operations management suite; and professional and customer support services. The company serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners.

Frequently asked questions

What percentage of ServiceNow is owned by insiders or institutions?
Currently 0.278% of ServiceNow shares are held by insiders and 91.824% by institutions.
How many people work for ServiceNow?
Latest data suggests 20,433 work at ServiceNow.
When does the fiscal year end for ServiceNow?
ServiceNow's fiscal year ends in December.
Where is ServiceNow based?
ServiceNow's address is: 2225 Lawson Lane, Santa Clara, CA, United States, 95054
What is ServiceNow's ISIN number?
ServiceNow's international securities identification number is: US81762P1021
What is ServiceNow's CUSIP number?
ServiceNow's Committee on Uniform Securities Identification Procedures number is: 81762P102

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